Branding Your BusinessThe Right Way

September 14, 2016 by

64521313

As a small business owner, the branding of your business may not seem important enough for you to worry about it just yet.  Getting the business off  the ground seems to take all the time you have to worry about branding your business, or the social media aspect of it.  But, remember that having a brand that customers identify quickly, can be a great boost to your business.  Having your business logo, colors and fonts form a cohesive image that translates to social media can help customers identify your business online, and perhaps begin a relationship that can last for many years.

For more about branding, follow the links below.

Despite being a branding company, how we failed and sailed with our internal branding

We all know that a brand is an intangible asset. It’s a heavy word though. Branding is what makes or breaks a brand, isn’t it? Well, it’s certainly an exercise that can help you differentiate yourself from your competitors. For instance, with consistent advertising, and a decent product, you can create a brand image that is way above your competitors. It can help you make your brand aspirational. What’s more? It can influence people to associate with your brand. Even if that means they have to pay a premium to associate with your brand. So, the power of branding cannot be ignored.

Unfortunately, more often than not, we think that branding is all about external communication only. But to cut a good picture externally, companies tend to forget that branding is a lot about what’s done internally too. It’s only after burning our hands that we tend to really understand the power of internal branding.

Branding feelings: Why marketing leaders do it

A name. So you think that a brand is about remembering a name. A company, product, or service. True, but there is more. When you hear a name, how do you feel? Strong brands evoke strong feelings. Including the “I gotta have it” urge that propels buyers to the checkout counter. What about other feelings?

Trust. Trust is the foundation feeling. We bond with businesses, products, people, and places we trust.

“Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is the most important characteristic, which is trust.” – Howard Schultz, Starbucks CEO

Feeling dominoes

One good feeling leads to another. When we trust a brand, other feelings are added. Positive feelings about quality, special features, usability, service, and overall value.

Loyalty. That is the sticky feeling that keeps us coming back for more. The stronger our composite feelings about a brand, the more we are inclined to continue buying from that company and their products. Even when a competitor has strong offerings.

6 Ways Personal Branding Is Your SEO Secret Weapon

Search engine optimization (SEO) has a lot of potential angles and strategies associated with it. Though there are some universal best practices you’ll need if you want to rank higher (such as cleaning up your technical on-site SEO and building natural inbound links), there are variable approaches you can take to find success in your own niche.

For example, you may adopt a local SEO strategy to gain more traction against your larger competitors, or you could opt for niche, long-tail keyword targeting to get a faster rise for lower-volume queries.

But there’s one angle—my personal favorite—that can propel almost any SEO strategy forward, and I don’t see nearly enough companies and organizations using it to fuel their ongoing efforts. Personal branding is your secret weapon, and it’s time you integrated it into your campaign.

 

Filed Under: Ohio Business News Tagged With: , , , , , , , , , , , , , , , , , , , , , , , ,

Small Business Hiring And News

September 1, 2016 by

64002400Small business owners across the United States are being careful after the dismal reports of hiring across the country.  They are holding off any hiring they may do, and are still reticent to make any moves that will put their financials in jeopardy.  Economic growth seems to be inching forward a bit slowly, and some small business owners are still holding off till elections are over.

To read more about this and other stories follow the links below.

Dear Donald Trump: I’m a Small Business Owner, and I Want More Regulation

We love the election-year attention but the presidential candidates are focusing on the wrong things

In election years, I love calling myself a “small business owner.” It’s the one time when the act of selling falafel, building a website or otherwise trying to make a buck comes off as heroic. We’re the “backbone” of the economy, you know, and the “heart and soul of equal opportunity,” as Fran Tarkenton told the Republican convention.

It’s the season when politicians shower us with love and policy papers. Both Donald Trump and Hillary Clinton have put forward proposals to make our businesses great again, together. I prefer Clinton’s, but mostly I think the election-year pandering to small businesses misses what really matters.

 Trump, like most Republicans, focuses on tax relief. He proposes lowering the top rate for pass-through business income to 15%. This doesn’t move me. Why? My company doesn’t earn enough for the proposal to make much of a difference, as is true for most small business owners. The lion’s share of pass-through income is earned by a small percentage of businesses, which means wealthy individuals would catch a giant tax break while the majority of small business owners are unaffected.

Columbus, Ohio: A growing mecca for small business

In a prior life, Joe DeLoss worked as a banking analyst, but today, his day job couldn’t be more different. DeLoss owns the wildly popular Hot Chicken Takeover in Columbus, Ohio, serving up Nashville Hot Chicken, a spicy style of fried chicken.

 But it’s not the leap from banking to fast food that makes his story so interesting. It’s the fact that his two-year-old restaurant is staffed by a nearly 50-person workforce that has largely experienced incarceration. Some employees have criminal arrest records, while others have served time for everything from misdemeanors to felonies. DeLoss admits they might be overlooked by other employers, but he’s a firm believer in second chances. Make no mistake, though; it’s no charity.

“We created Hot Chicken Takeover to be a fair chance employer. A large part of our workforce has been affected by incarceration in the past, but it’s not what defines our future. We have a team that works harder, is more productive and more motivated than most people in our industry,” DeLoss said.

 State lawmakers OK parental leave for small-business workers

SACRAMENTO — California parents who work for small businesses would be eligible for six weeks of job-protected leave under a bill heading to Gov.Jerry Brown.

The bill was among the myriad of proposed laws sent Wednesday to Brown on the final day of the two-year legislative session. Brown has until Sept. 30 to act on the hundreds of bills on his desk.

With Wednesday’s adjournment, lawmakers concluded a year in which they raised the minimum wage, extended greenhouse gas reduction targets to 2030, added gun control measures and approved $2 billion in bond money for housing and treating mentally ill Californians who are homeless.

On a lighter note, lawmakers approved a bill Wednesday declaring denim as the state’s official fabric under AB501 by Assemblyman Marc Levine, D-San Rafael.

 

Filed Under: Ohio Business News Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Business News For The Small Business Owner

August 17, 2016 by

64735957

It is perhaps the ability of a small business owner to keep optimism at high levels to be able to do what they do every single day.  There is no other people telling you what to do, or what jobs require top priority.    As a small business owner, the credit and blame stop with them.  There is no employee that works in a small business, that is not the responsibility of the owner.  The successes and the failures mean something else for them as well.  To be a small business owner is to be different.  To have the courage to do what many others wish to do, but are afraid to take the first step.  Read more about business news by following the links below.

Abrams: Small businesses have already won the gold

Small-business owners: If you’ve been watching the Olympics, you may be getting the wrong message. I’m here to tell you that you’re winners, even if you never get the business equivalent of an Olympic gold medal.

For the past week, I’ve been mesmerized watching swimmer Katie Ledecky breaking world records with ease. Usain Bolt running faster than any man on Earth, and smiling as he does it. Those amazing, fearless gymnasts, led by Simone Biles, risking life and limb.

But one aspect of Olympic coverage that frustrates me is when someone asks a silver- or bronze-medal winner if they’re disappointed because they didn’t win the gold.

Most of these fantastic athletes react the way American swimmer Nathan Adrian did when asked whether he was upset that he “only” got a bronze. He looked surprised, then, with an endearing grin, he reminded the correspondent that hey, he was at the Olympics and he won a medal. How great is that?

The Truth About Hiring Friends in Your Small Business

Hiring friends must be done with care to be successful.

Small business ideas are often mulled over by friends long before you take the plunge and say, “I’ve made the decision. I’m starting my own business.” Friends’ reactions may range from encouragement to total negativity, but there’s a good chance at least one friend might be interested in working for you or with you.

While mixing business with friendship can work out, many people choose to keep business separate from friendships. Business relationships gone sour can ruin relationships, and some people avoid this risk by starting out with a “no hiring friends” policy. Most people fall between the two extremes of wanting to hire friends and refusing to do so. With strict boundaries, it’s possible to successfully hire friends for your business.

Hiring a Friend Will Be Fine, Right?

Maybe? After deciding to start your own business, it’s intuitive that many people want friends on board to help build the business. And since close friends tend to be vocal supporters of your ideas, and may be willing to work long hours with little or no pay it makes the choice a quick solution.

Aetna ditching 70% of its ObamaCare business

Insurance giant Aetna won’t be offering coverage under ObamaCare next year in 11 of the 15 states it now serves — an announcement that instantly became an issue in the presidential race.

Aetna’s decision led Donald Trump to charge that President Obama’s health care reform was “imploding.”

“Aetna’s decision to leave the Affordable Care Act’s public marketplaces is the latest blow to this broken law that is slowly imploding under its regulatory red tape,” said Trump campaign deputy national policy director Dan Kowalski.

“Millions of Americans have lost their health coverage under this disastrous policy, eliminating their ability to choose their doctors. Thousands of businesses have been forced to cut employment or shutter their doors in response to Obama’s signature achievement,” he added.

The company had previously warned that it expected to lose more than $300 million this year on the 900,000 patients it covers under the Affordable Care Act.

Aetna said it is pulling out of ObamaCare markets in Arizona, Florida, Georgia, Illinois, Kentucky, Missouri, North Carolina, Ohio, Pennsylvania, South Carolina and Texas.

 

 

Filed Under: Ohio Business News Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Is Your Company Culture Positive?

August 9, 2016 by

54640451Although a company’s culture is not a visual entity, it is a palpable entity that most employees can tell you exist in their place of work without pinpointing the exactness of it.  For a large company to succeed or a small business to be able to generate the sales they need, a positive, transparent working environment is always a positive asset to have, without investing too much in other training programs elsewhere.  Lines of communication between departments and employees should be an important asset owners and managers alike should strive to exploit for the benefit of the business.

Tax-Free Weekend Lifts Sales for Small Businesses

STATEWIDE — Shoppers across Texas enjoyed a tax-free weekend on clothing and school supplies. While many flocked to large chain stores, some small businesses also saw a boost.

“Definitely it’s working,” said  David Marrs, owner of Vagabond Vintage Clothing in San Marcos. “I don’t think it can compare to the outlet mall, but I think I saw my sales double yesterday.”

While the San Marcos outlets are always a big draw, shoppers saved 8.25 cents on every dollars of eligible purchases during the weekend no matter where they shopped. For some, it was the reason for a shopping spree. For others, a pleasant coincidence.

“I forgot that it was tax-free weekend,” said Matt Counts, a shopper at Vagabond.

“Until we didn’t pay tax!” laughed his wife Mandy Counts.

Business leaders say shopping at locally-owned stores is a move consumers can feel good about.

Highlight Company Culture to Attract Candidates with Passion

Recruiting motivated, purpose-driven candidates and matching them up to a job and company culture that matters to them will improve employee engagement and retention, according to recent research from LinkedIn.

The global network’s 2016 Global Talent Trends survey of over 33,000 professionals on LinkedIn revealed that those who see themselves staying at their current company for three or more years were more likely than others to be primarily motivated by a sense of purpose.

Forty-one percent of respondents said they couldn’t imagine being at their current company two years in the future, while 37 percent see themselves staying for three or more years. Of those who envision a longer future at their current organization, the largest percentage (39 percent) said they are motivated most by personal fulfillment and purpose and that they tend to accept a job because of a company’s culture, vision and products.

“Their primary motivation is using their work to advance a greater good, a higher cause, a mission they deem worthy of working toward,” said Esther Lee Cruz, global marketing manager at LinkedIn and a co-author of the survey’s report. Of the remaining 61 percent of respondents who intend to stay for three or more years at their current job, 35 percent indicated they are primarily driven by career status and compensation. Twenty-six percent did not indicate a primary motivator.

3 Telltale Signs of Toxic Company Culture – and What to Do About It

What is company culture? Look around you – company culture encompasses everything from your office layout, to the way you collaborate with peers and managers, to the costume contest held every Halloween. In today’s workplace landscape, culture has quickly moved from a “nice-to-have” to a “must have”. However, a recent study by Deloitte University Press reported that HR leaders consider culture and engagement their number one challenge.

So, how can your organizations create a strong company culture and avoid toxicity? It starts at the top. Leadership must vigilantly watch for warning signs and take proactive measures to ensure culture is protected.

Here are three warning signs of toxic company culture:

1. Knowledge Hoarding

Shared knowledge increases efficiency, improves employee performance, and fosters innovation. However, some individuals develop a “figure it out yourself” attitude instead of sharing tacit knowledge openly and willingly. They become territorial and lack the willingness to share their hard-earned skills and experience with colleagues. Some hoard information because they feed off of power and control. Others hoard knowledge because they believe sharing their knowledge with others will only make them disposable.

 

Filed Under: Ohio Business News Tagged With: , , , , , , , , , , , , , , , , , , , ,

Small Business News For The Entrepreneur

August 3, 2016 by

59948705

It seems that after so many months of uncertainty about the US economy, reports are becoming more encouraging for the US. A  Deutsche Bank strategist writes that in the last past two weeks the US market has surprisingly jumped into positive territory for the first time in almost two years.

With more jobs in manufacturing and services, the result should be a positive economic growth for the small business owner as well.

To read more about this and other  stories, follow the links below.

How These Entrepreneurs Are Living the Startup Life 24/7

If you occasionally get nostalgic for college – missing its around-the-clock access to homework help and social outlets — or if you’re tired of the lonely business owner’s life, you may be captivated by the idea of living with a group of entrepreneurs. But could you take the constant stream of ideas, the high energy, the 24/7 lifestyle? To some, such as Chandler Bolt, this living situation is nothing short of a profitable dream come true.

Bolt, the founder of Self-Publishing School, has lived in San Diego for the last year with four other super smart and motivated online entrepreneurs. The goal in creating the living arrangement was to create an intentional community of likeminded business people intent on improving every level of their lives – from physical to financial.

“I thought, ‘Why not put five people in a house?’” Bolt, said. “I thrive best when there’s work going on around me – knowing there’s stuff always happening.”

12 tips for creating a must-read business blog

Business owners, bloggers and online marketers discuss what small businesses can do to drive traffic to their blogs, increase their page views and keep readers coming back for more.

Too often business owners start blogging in the hope that it will drive traffic to their business, only to quickly fall into the trap of posting stale or sales-heavy content that gets no or few views. Then they become frustrated and either blog less frequently or abandon their blog, wondering why they bothered.

1. Think about and write for your target audience. “Think about the audience you are trying to attract to your blog and share content that is relevant, interesting and valuable to that specific demographic,” says Arsineh Ghazarian, cofounder & CEO, Zveil.

July Small Business Job Growth Is Positive, Paychex CEO Mucci Tells CNBC

Paychex (PAYX) CEO Martin Mucci discussed the country’s July small business job growth, which slowed from last month, on CNBC today.

NEW YORK (TheStreet) — Paychex  (PAYX) CEO Martin Mucci explained the outsourcing solutions company’s somewhat weak July survey results on small business job growth, which were released Tuesday morning, with CNBC‘s Brian Sullivan on “Squawk Box.”

Small business job growth was down by 0.12% to 100.68 in July after increasing 0.21% to 100.81 in June, according to the Paychex IHS Small Business Jobs Index.
“It was just a small drop in July after a pretty good increase in June, so we’ve been a bit choppy this year on the overall index but year to date we’re up 0.3% so I think it’s still positive. It’s cautious but it’s still positive,” Mucci said.
Filed Under: Ohio Business News Tagged With: , , , , , , , , , , , , , , , , , , , , ,

Taxes, Insurance And The Small Business Owner

July 28, 2016 by

64002400

For any business that wants to attract talented employees, marketers agree they need to consider the perks associated with attracting and keeping employees that every business wants.  Health insurance and retirement accounts are the basic benefits that many of these businesses offer. Others include gyms on site and free lunches to their employees without blinking.  But many of these giants offer benefits that many small business owners cannot afford.  And although many employees are lured to the extra benefits they can get, others are happy to work for the small business owner, and be an intricate part of making the small business succeed.

For more about this and other topics, follow the links below.

Should Your Small Business Offer Health Insurance?

For a small business, helping employees sign up for Obamacare often is the best idea for them.

Health insurance is expensive—and getting more so all the time. Does it make more sense for a small company to provide coverage (with employees paying some of the premiums) or let them get a policy on their own through the Affordable Care Act?

Not long ago, it could be difficult and often very expensive for individuals to buy their ownhealth insurance, while the tax code gives an advantage to group insurance provided through the workplace. To keep employees happy and maintain a stable workforce, companies that could afford to offered group insurance.

Now Obamacare, as the law is known, has changed the calculus. Individuals these days can buy insurance with regulated benefits and premiums, and most are eligible for big subsidies. And while companies with the equivalent of at least 50 full-time employees must offer health insurance to those full-time workers or pay penalties, the ACA has no such requirement for smaller businesses.

The upshot is that in many cases, particularly when employees are relatively low-paid, both the company and its employees might be better off if workers buy their own insurance.

Small businesses looking forward to sales tax holiday

A “lackluster” summer for sales have small businesses looking forward to the upcoming sales tax holiday across the state, said Rosemary Elebash, Alabama director of the National Federation of Independent Businesses.

The holiday from sales tax on a host of items including clothing, computers, footwear and much, much more could provide a much-needed lift to many small stores and businesses, said Elebash.

“It’s been a lackluster summer for a lot of small businesses,” Elebash said. “The sales-tax holiday should help people get fired up and in the mood to spend,” added Elebash in a prepared statement from NFIB touting the holiday and its importance to small businesses.

The sales tax holiday begins Friday, Aug. 5 and runs through Sunday, Aug. 7.

The sales tax holiday comes after the latest FIB Small Business Optimism Index, released July 12, shows that small-business confidence improved by only a fraction of one percent in June.

 

Small Business Owners Put Everything They Have Into Their Businesses– Nearly Nine in 10 Say It’s All Worth It

SAN FRANCISCO, July 26, 2016 /PRNewswire/ — More than eight in 10 small business owners (82%) say they put everything they have into their business, according to the second annual Bank of the West Small Business Growth Survey, released today—and an overwhelming majority (86%) say that all they’ve sacrificed for their business has been worth it.

The survey, conducted online by Harris Poll among a national sample of 505 small business owners and an additional 207 California small business owners, delves into the journey of the small business owner, identifying the unique challenges they face and benefits of the job that drive them to persevere through hardships. The survey also spotlights California, and sheds light on unique advantages and challenges felt by women small business owners.

Additionally, this year’s index number (55) and results from the survey show that small businesses have experienced growth and are optimistic in the future of their businesses amid an uncertain economic and political climate. Further, 70 percent of companies surveyed were in growth mode – up from 64 percent last year. The index tracks four key indicators over the previous 12 months: profitability, revenue, investments, and reductions. On the scale of 0-100, a composite score of higher than 50 indicates growth and less than 50 signals decline.

 

Filed Under: Ohio Business News Tagged With: , , , , , , , , , , , , , , , , , , , ,

Productivity In The Workplace

July 15, 2016 by

64735957For a small business owner with few employees, matching the right job to the right person may seem easy.  After all, if you hired the right people, you know their qualifications, and their strengths.  It is important to note that delegating business tasks to employees, have to be carefully monitored to ensure that it is done properly in the beginning.  Matching the right job to the right person is one of the most basic decisions a business owner makes, but some times the task seems impossible.  Know your employees, their strengths and their qualifications, and you will have a strong team in your business.

7 Digital Tools to Help You Get More Done Every Day

Think about the last time you completed a huge project, organized your space, or completed a bunch of necessary tasks. When it comes to work, whittling down a to-dolist may be one of the most gratifying things a person can do. To help, here are several tools to skyrocket any office worker’s productivity.

Typeform

If you need any kind of form on your website, this communication tool can help. It’s a software platform that lets visitors register or pay for things, complete job applications, provide ideas for a suggestion box, fill out incident reports, contact your company, or do anything else that necessitates a form. Focusing on a conversational user experience, Typeform is designed to increase response rates from users by making questions more engaging. The platform has 170,000 active users, about 1 million registered users, and launched in beta in 2013.

Price: Plans range from free to $70 a month at Typeform.

Management Starts Here: 5 Ways to Increase Office Productivity

In the business world, lots of decisions come down to the bottom line, and that line is almost always financial. We’re accustomed to looking at whether or not we can afford to make certain decisions.

Productivity is always key; especially in the United States, we’re accustomed to viewing the most productive workers as the best workers.

It’s all well and good to make something great, but if someone else can make 10 things that are good at the same time it takes someone else to make one thing that’s great, well, a lot of companies will choose good over great every time.

Seth Godin calls this mode of thinking the race to the bottom, the urge to compromise instead of insisting on the highest possible quality. We think you don’t have to give up productivity in order to have greatness.

Here are five things you can do to increase productivity and its value while still offering amazing results.

The 8 Digital Productivity Tools Everyone Should Adopt

I’m a super adopter. I love trying out hundreds of new applications, social networks and devices every year. But not everybody wants to live the thousand-app lifestyle. For most people, the goal is to adopt the smallest number of tools necessary to work efficiently. That’s why my friends and colleagues often ask me which technologies I regard as must-haves: the tools and tactics that will make a big impact on their productivity without spending a lot of time or money getting up and running.

While I often find myself recommending specific technologies to people with particular challenges, there are some tools I suggest again and again, because they are useful to just about everybody. In many cases, they are tools that not only benefit individual users, but entire teams, by reducing inbox clutter and communications overhead. But in other cases, they are applications I suggest because I find it viscerally painful to see someone using Microsoft Office for something that could be better accomplished with a purpose-built note-taking or collaboration tool.

 

Filed Under: Ohio Business News Tagged With: , , , , , , , , , , , , , , ,

Globalization and The Small Business Owner

July 7, 2016 by

business (10)

For many small businesses, sales are important if not the most critical part in the success of their business. Having sales people eager to learn, and try new venues to increase their sales success, is pivotal to the small business owner.  Sales tools, and online selling venues that the sales employee wants to try should be encouraged by the small business owner.

For more about this and other topics follow the links below.

This Financial Giant Will Challenge Square and OnDeck With Small Business Loans

The credit card giant will debut an online lending service this year.

American Express is expanding into the lending business for small businesses, according to a new report from Bloomberg.

The financial giant will debut a new lending arm, called Working Capital Terms, which will make online loans to small businesses who use American Express credit cards. Loans will range from $1,000 to $750,000, and interest will be tacked on at a rate of 0.5% for a 30-day loan to 1.5% for a 90-day loan, Bloomberg reported.

Online lending is a space that existing financial technology companies where have been attempting to grow, but investors have been skeptical. Square, the San Francisco payments company led by Twitter co-founder Jack Dorsey, has seen growth in Square Capital, its lending arm which provides cash advances to merchants using Square’s point of sale service. Squarerecently announced that it would be expanding into traditional online loans, with fees between 10% to 16% of the amount borrowed.

Strategies: Globalization is a small-business necessity

With the U.K.’s vote to leave the European Unionand a U.S. presidential candidate vowing to build a wall between the USA and America’s third-largest trading partner, globalization is a current buzzword on cable news talk shows.  But for American small businesses, it is a double-edged sword.

For decades, some small businesses have been threatened, or shut down, by foreign competitors. At the same time, many American small businesses have been created and grown as a result of global trade.

There was a moment perfectly capturing the clash between globalization and isolation when President Obama took the stage at the Global Entrepreneurship Summit (GES) on June 24 at Stanford University.

In the hall were 700 smart, creative, capable entrepreneurs, from all corners of the globe. These were the types of people — if not the individuals themselves —  building the next Apple, Amazon or Genentech. They were prime examples of the possibilities and inevitability of globalization.

Are You Building a Startup or a Small Business?

There are approximately 29 million small businesses in the United States, about 23 million of which are sole proprietorships. This doesn’t include non-profits, nor businesses with over 500 employees. Of the total 29 million, only 418,000 or so are labeled as startups. Clearly there’s a difference between startups and small businesses, but what is it?

Startups are generally described as new, tech-based businesses focused on exponential growth. They’re generally temporary, use mostly outside investment for funding, and are led by entrepreneurs who want to create something far bigger than themselves. In other words, a startup is an explosive innovation whose goal is to transcend its people.

When we think of small businesses, we tend to think of mom-and-pop shops, restaurants, local law and accounting practices, and similar businesses. We think of the Jones’s and their three generations of financial planners in the same little building they’ve been in since ’57. We think of the mechanic and his 10 guys working on cars non-stop. We think of the local coffee shop owner who just sold his business to start some other venture. Maybe we even think of the marketing expert who climbed the corporate ladder and now does consulting. These images hold true in the data as well.

 

Filed Under: Ohio Business News Tagged With: , , , , , , , , , , , , , ,

Are You Really Delegating?

July 7, 2016 by

64510516A lot of successful small business owners think they’re good at delegating work to others.  However, their employees, sub-contractors, partners, customers and family would disagree with this thinking.  In actuality, most owners aren’t good at delegating responsibility and tasks to others.

The average owner’s way of delegating is some combination of: writing a memo or email, yelling, begging, assuming employees “will figure it out,” threatening, bribing and making promises he won’t keep.  And it’s true — these techniques do work in the short term, but they eventually fail in the long term. 

There’s a better way of assigning responsibility to others, and it’s a method which can be learned.  However, the steps must be practiced to become skilled at them.  But, once they’re mastered they can be used in work, home and social situations. 

The first step is to define the task.  This includes identifying what materials, time, money and people are needed.  The owner sets realistic, measurable targets and decides when progress reports will be due.  The desired goal of the project should be defined.  Employees aren’t mind readers — they should clearly know what’s needed, when it ought to happen and what the expected outcome is.   

Assigning the task to the right employee is the second step.  Now that the task has been defined, matching the right person to the job is important to it being successfully completed.  The right person should have the training, knowledge and ability to do it correctly.   Anything else is a set up for the employee and the owner.

The final step is discussing the task with the assigned employee.  Let the person know why they’ve been chosen for the project; focusing on their value to the company and qualifications.  Go over the job’s requirements, budgets, timelines and goals with them.  Make sure they completely understand what the task requires and what’s expected of them. 

Most owners haven’t learned these steps and struggle with believing they need to do them.  Some say, “I should just be able to tell someone to do something and they should do it.  I shouldn’t have to do anything else.”  While others say, “If I want something done right I have to do it myself.”  Neither way of thinking is productive, especially for long term success.

No matter how intelligent or energetic an owner is his reluctance to learn how to successfully delegate will eventually take its toll.  There’s a tipping point where a too controlling or a too detached management style deters expansion.  Also, over time, these styles affect the bottom line; profitable companies lose ground.  It’s too bad, because once learned it isn’t hard to do.

Filed Under: coaching Tagged With: , , , , , , , , , , , , , ,

Taxes, Economy, and Productivity In the Workplace

July 1, 2016 by

business (6)

For many people considering starting their own business, the statistics are not very encouraging.  According to an article in Forbes magazine, 7 out of 10 small businesses survive at least 2 years in the United States, and although some people believe those are grim statistics and do not reflect the real reasons why many business close their doors after two years, the truth is many do close their doors and that’s what counts.  Choosing the best state and the best people to help you start your business seem to be key if you want to succeed.

The Growing Gig Economy’s Impact On Small Business

There’s a trendy term making its way through the business world: the gig economy. As a small business owner, you’ve likely heard it being thrown around at networking events or read about it in industry publications. But what does it mean, and how does it affect your business? In this article, we’ll discuss exactly what the term “gig economy” refers to and how it’s shaping today’s small businesses.

Defining the Gig Economy

There was a time when the word “gig” conjured images of a garage band booking a concert at your local bar and grill. Now, however, the word refers to any project an independent professional completes in exchange for pay.

It can be concluded, then, that the term “gig economy” references the increasing trend in today’s business world toward hiring independent contractors (think interims, consultants, freelancers) as an integral part of companies’ task forces.

State Ranks 10th Worst For Small Business Taxes

Connecticut ranked 10th worst in the country for small business taxes, according to a report issued Wednesday. It is the fourth straight year for that ranking.

The Small Business and Entrepreneurship Council (SBEC) ranked Connecticut 41st of the 50 U.S. states in its annual Small Business Tax Index. The last time the state wasn’t ranked in the bottom 10 was 2012 when it was 40th. The report is issued just ahead of the new fiscal year, which begins July 1. Connecticut did not pass any new taxes in its budget set to take effect Friday.

SBEC uses 25 measures to create a ratings system for the index. The measures include the state’s personal income tax rate, taxes applied to LLCs and other types of companies, gas and internet taxes, among other factors.

Connecticut’s index rating was 65.467, which put it between Nebraska with a 57.933 and Maine at 65.492. South Dakota ranked first at 12.114 and California was last with a rating of 84.547. In addition to Maine, Vermont was another New England state that rated below Connecticut.

7 Small-Business Owners Share Their Best Productivity Tips (Infographic)

Efficiency is a buzzword often bandied about in the office, but what does it actually mean and why is it so important?

Merriam-Webster defines it as “the ability to do something or produce something without wasting materials, time, or energy.” In other words, efficiency — rooted in the Latin verb efficere, which means “to accomplish” — is essentially making haste without waste. In the results now-focused world of business, it’s accomplishing things quickly without frittering away company time or money, both of which many entrepreneurs cannot afford to lose.

To help you mind your business — and, by extension, your bottom line — in good time, the folks at Make It Cheaper, a service that helps small and medium-sized businesses negotiate cheaper rates on insurance, broadband and electricity, have rounded up seven key efficiency lessons from a host of entrepreneurs. From delegating tasks to avoiding distractions, check them out in the short and, yes, efficient infographic below.

 

Filed Under: Ohio Business News Tagged With: , , , , , , , , , , , , , , ,
« Previous Page
Next Page »