Small Business Tools For Business

In today’s global market, the small business owner wants and is able to compete with the big companies around the world. By effectively using the marketing tools and management software available to them, they can reach customers across the globe to provide the goods and services that make their business a success.

Marketing and business tools that enable the small business owner to compete in a global market are available to them as well as the big guys.  The difference is the scale and availability of the talent around them.

If you have talented tech people around you, the business dealings you need to do will not be postponed because you need to deal with computers, marketing or software that you may not know anything about.  The talented people you hire to do the technical jobs  are there to make that part of your job a bit easier and hopefully a bit more enjoyable.

Some of the business tools small business owners can use to make their job a bit more enjoyable are internet marketing software that allows you to produce;

  • Email software that allow you to monitor the recipients opening rates, and personalized the emails to reach your intended target.
  • Blogging tools that allow you to produce content in an easy to use manner while keeping the quality to a high standard.
  • Lead generation tools that enable you to reach more customers while keeping in contact with the existing customers you have.
  • A CRM that allows you to keep your customers and the relationships you have formed active while keeping their data centralized.

Nowadays, the relationships the small business forms can be the difference between a successful business or one that is barely making it. Yes, there are many businesses out there offering the same  goods and services your business is offering, sometimes cheaper and some times better, but unless the difference is pronounced, the relationship you have formed with that client will keep their business with you because they have come to trust you and perhaps like you.

The small business tools you need are out there  to help you and make your business a bit easier to manage, choosing the most expensive ones is not always the solution, you just need to know what you need and research it a bit to see if that is what you need.


 

 

Marketing Your Small Business The Smart Way

We all probably heard the saying” Think outside the Box” and for marketers and small businesses, that means finding creative, smart and financially achievable goals without spending too much time and money.  Marketing your small business doesn’t mean writing big checks for companies to market your business, or promote your services.  Creativity nowadays is something every small business owner can do without breaking the bank.

Follow the links  below for more news about small business


Think Small Business To Help America’s Middle And Working Classes Win Big

 In spite of a rebounding and more robust economy, many in the lower middle and working classes remain anxious and concerned about their futures. There has been low and slow wage growth and, as we discussed in our last blog, the changing nature of jobs, the middle class and the American Dream have pushed a large part of the workforce toward a gloomy perspective.

There have been various proposals to make the economy work better for America’s workers. The Trump administration suggests that a restrictive skills-based immigration bill (the RAISE act) that considerably reduces the number of immigrants will increase the chances for more and higher paying jobs. The Administration has also asserted that cutting corporate taxes will stimulate job creation and wage growth.


Small businesses expand, invest despite gridlock in Washington

Small business owners are tired of sitting on their hands while Washington dithers.

Despite lingering uncertainty over tax and health care policy, U.S. entrepreneurs are moving ahead with investment and expansion plans that could juice economic growth.

Thirty-two percent of small businesses are planning capital outlays in the next three to six months, the strongest reading since 2006, according to the National Federation of Independent Business’s August survey. And 27% say the next three months is a “good time to expand,” the largest share in 13 years.

A September survey of economists by the National Association for Business Economics, out Monday, predicts that business investment overall — by small and larger companies — will grow 4.4% this year, up from their 3% median estimate in December. Businesses that expand, buy new equipment or build new structures typically hire workers to operate the machines or occupy buildings, while the factories that make the products generally need to staff up as well.


Huge List of National Holidays for Marketing in a Small Business

National Kick Butt Day is coming up. Bet you never heard of that one, did you? Today it seems as if there are national holidays, a national day or national month for everything. In fact, there are over a thousand national holidays, national weeks and national months. Add bank holidays and major religious holidays, and you have one crowded calendar!

National days of observance have become trendy and popular in part because companies have learned to use them for marketing. Just look at social media. Judging from the hashtags for various food days, people days, pet days, medical condition days, military days or industry days — it seems like every single day is a national holiday or national day of observance on Twitter and Instagram.

If you’ve ever wondered, “what national holiday is today?” — we’ve got you covered. Our hand-picked list of national holidays for marketing appears below. But before we get to that list of national days, we have some advice.


 

Ohio Small Business News

For small business owners, tax breaks come as a way to help them stay afloat, and in some other  circumstances to use that money to invest it in their business. 

With Ohio’s legislative leaders appointing a panel to take a serious look into the state’s tax breaks, we wonder whether they will look into the tax breaks granted to special interest groups only, or whether this action will cause the small business owner to be left out.

For more about this and other topics, follow the links below.


Small Business Cybersecurity Insurance Is Vital, House Panel Told

The nascent cybersecurity insurance market can play an important role for smaller businesses, which remain a prime target for hackers and cybercriminals, witnesses and congressmen said at a House Small Business Committee hearing July 26.

Larger corporations have already begun to learn to shift and mitigate cybersecurity risks through insurance, but smaller companies need to get on board, they said. Companies should also follow federal cybersecurity guidance and understand that they must control cybersecurity risks when acting as third-party vendors to larger companies, witnesses said.

Large-scale cyberattacks, such as Petya and WannaCry, made larger companies take note of the need for insurance, witnesses and lawmakers said at the hearing.


Home is where the heart is

There’s no place like home.

That’s the theme of this piece on VentureBeat.com written by Cleveland native Robert Hatta, a partner at Columbus-based VC firm Drive Capital. The headline: “Why Midwesterners leave Silicon Valley and go home for better opportunities.”

He begins with a focus on Travis McCleery, who earlier this year left Netflix, where he led interactive product design, to move back to Columbus to lead product design for Root, an insurance company that uses data collected from drivers’ smartphones to more fairly price and sell auto insurance.

From the piece:

When Root first contacted him, he was skeptical. He left Columbus for a reason, after all. “In Silicon Valley, everyone is trying to invent the future – it’s in the DNA,” he told me “You’re surrounded with all of these brilliant, driven people. It’s hard to resist the call. I just couldn’t find that here in Columbus a few years ago.”

His first questions were about the quality of the team and the size of its ambition, and what he learned convinced him that it was time to return. “Here’s this super-scrappy, talented team trying to completely disrupt the $200 billion auto insurance industry. And they weren’t messing around. They had built an impressive technology platform in a short time.” So he moved his young family back to Columbus.


Editorial: Time to look at those tax breaks

Ohio’s legislative leaders have finally appointed members to a special panel that is supposed to take a critical look at the many state tax breaks granted to special interests. That would be a lot more encouraging if they hadn’t so obviously been avoiding it.

Ohio’s legislative leaders have finally appointed members to a special panel that is supposed to take a critical look at the many state tax breaks granted to special interests. That would be a lot more encouraging if they hadn’t so obviously been avoiding it.

Ohio’s tax credits, deductions and exemptions divert about $9 billion from the treasury every year. Some no doubt serve a worthy purpose, but just as surely many others are unjustified giveaways to powerful interest groups or well-meant ideas that don’t actually work.


Taking Your Business To A Better Place

After a holiday break or vacation break, we do come back to our business ready and inspired to do better.  We look for ways to improve, and we try to make less mistakes.  Not always, but a break from any business is a good motivator to come back stronger.  As you look into your business, can you see what things to improve and what things to let go? Are you inspired to try something new? 

Read more business news by following the links below.


U.S. factory orders fall; core capital goods orders revised up

WASHINGTON, (Reuters) – New orders for U.S.-made goods fell more than expected in May, but orders for capital equipment were a bit stronger than previously reported, suggesting the manufacturing sector remained on a moderate growth path.

Factory goods orders dropped 0.8 percent, the Commerce Department said on Wednesday after a revised 0.3 percent decline in April. It was the second straight monthly decrease in orders.

Economists polled by Reuters had forecast factory orders falling 0.5 percent in May after a previously reported 0.2 percent drop in April.

Factory orders were up 4.8 percent from a year ago.

Manufacturing, which accounts for about 12 percent of the U.S. economy, is losing momentum after gaining steam since mid-2016 amid a recovery in the energy sector that led to demand for oil and gas drilling equipment.


How to take your business from small to big

Q:  I have owned two small businesses and am ready tostart another. I am wondering about growth. My businesses have always stayed fairly small. This time, I want to create something that can scale big. But how? So far, it’s not in my wheelhouse. — Manuel

A: In my book The Big Idea, I looked at people who had unique ideas for businesses and examined how they took that nugget and turned it into a brand  —  things like the Xerox machine, Velcro, Kitty Litter,the cell phone.

While that book looked at breakthrough, innovative products, the idea here is the same, namely, how do you create growth?

Let’s note up front that luck plays a factor, just as it does in life.

When George de Mestral went for a walk one day, he never expected that he would end up with burrs in his sock. But as luck would have it, he did, and decided to look at them under the new microscope he (luckily) had recently purchased.


Ask Doug & Polly: What causes most small businesses to fail?

QUESTION:  What most often causes small businesses to fail?

ANSWER: We’ve heard a lot of people say that the inability to get funding is the thing that causes small businesses to fail.

On the one hand, this may be true. If small businesses had access to an unlimited source of funds, they would never fail.

These businesses also might never make a profit, but as long as they could continue to go back to the well for more funding, they could stay afloat.

We would argue that failure to obtain funding is usually a symptom of a more fundamental problem, but not in and of itself the cause of business failure.

The more fundamental problem is that the business owner has not adequately answered the first question that every business must answer: Why should a prospective customer buy my product or service rather than a competitor’s?


 

Ohio Small Business News

According to The Ohio Department of Taxation, Small Business tax breaks introduced back in 2013 by Gov. John Kasich is costing the state close to a billion dollars in 2015, and is expected to be much higher for 2016.  Talks to repeal the tax break are underway, with Governor Kasich pushing back against repealing it.

For more bout this and other news, follow the links below.


Ohio Democrats: State should end small business tax break to generate $1.1 billion a year

COLUMBUS, Ohio — Senate Democrats on Thursday pitched their idea to patch the $1 billion state budget hole — eliminate Ohio’s small business tax break.

Repealing the business income tax deduction, phased in since 2013, would generate $2.2 billion over the next two years, according to analysis from the nonpartisan Legislative Service Commission.

Democrats said the money would cover the expected revenue shortfall without making cuts and leave another $1 billion to spend on education, health care, local governments, libraries and Ohio’s opioid addiction and overdose crisis.

“Some people will tell you there’s not enough money to go around, but our real problem right now is irresponsible tax policy,” Senate Minority Leader Kenny Yuko of Richmond Heights said at a news conference.

Specifically, Democrats would spend the additional $1 billion on the following over two years:


Kasich Pushes Back Against Repealing Small Business Tax Cut

An income tax break for Ohio’s small businesses in recent years is under fire from Democrats and some Republicans. They say the current budget situation shows it’s time to end that tax cut.

Governor John Kasich is firmly rejecting those suggestions.

Recently, state lawmakers in Kansas ended that state’s tax break for small businesses, saying it didn’t create jobs and cost the state too much money. A similar tax break is costing Ohio more than a billion dollars, but Kasich says he’s not for ending it.

“To raise taxes? Nah, we don’t raise taxes in this state,” Kasich said.

Kasich says the case in Kansas is different because that state didn’t cut spending at the same time the tax breaks were enacted, and he says Ohio did.

Ohio’s revenues $841 million short of projections for this fiscal year.


Small businesses in clean energy sector still hope for best

NEW YORK: Small-business owners who install solar panels or help customers use clean energy don’t seem fazed by President Donald Trump’s plan to withdraw the U.S. from the Paris climate accord, saying they expect demand for their services will still keep growing.

They’re confident in two trends they see: A growing awareness and concern about the environment, and a desire by consumers and businesses to lower their energy costs.

“It’s an economic decision people are making, although it also makes environmental sense,” says Suvi Sharma, CEO of Solaria, a Fremont, Calif.-based company that designs and sells solar energy panel systems.

Trump said he was putting U.S. interests ahead of international priorities in leaving the agreement that would, among other things, require the United States and other countries to report greenhouse gas emissions. The United States is the world’s second-biggest emitter of carbon after China, and carbon is one of the gases that scientists cite as a key factor in global warming.


 

Tips And Advice To Have A Healthy Small Business

Having a financially healthy business is always a major goal for most business owners.  Profits that the business has for the fiscal year, allows it to invest in people and business needs without having to resort to borrowing money from the banks.

Planning and organization seem to be extremely important for any business, but for having a healthy balance sheet, those skills are too important to ignore.  If you don’t have a clear number of the business debt you have, you cannot take the necessary steps to be debt free, or to establish a plan to be debt free.

For more about this topic, follow the links below.


5 Steps to Getting Your Small Business Debt Free

Debt is a necessary part of running a small business. A business loan, line of credit or a business credit card can help your company hire new employees, purchase equipment and finance growth. But too much debt can stifle cash flow and put your business at risk. And the less you owe, the more you have to reinvest.

The average U.S. small-business owner has $195,000 of debt, according to a 2016 study by Experian.

Small Business Debt Management Tips

Here are five steps to digging your business out of debt.

1. Take Inventory of Your Debt

Sort all of your debts by interest rate and monthly payment. This includes payments on business loans, lines of credit and business credit cards as well as outstanding payments due to vendors.

This process can help you prioritize which debts to tackle first. Some experts recommend starting with the highest-interest-rate debt.


Bad for small business

The Republican leadership’s plan now headed to the Senate repealing the Affordable Care Act (ACA) and replacing it with a poor substitute would prove particularly harmful for my business and for the more than 4 million small-business owners, employees and self-employed entrepreneurs who have gained access to affordable coverage under the landmark health care law.

Instead of looking out for small-business owners who are critical components to the strength of local economies, this plan pushes back the tax credit and hurts us all. Lawmakers who supported this so-called reform are trying to bring us back to a time when we paid more for less coverage and could not afford to cover our employees.

Adjustments made through the ACA helped even out the market and cut costs with tax credits for small businesses. Those have not been protected with this new plan. Also, when cuts to housing, food benefits and especially Medicaid are a threat, it weakens our ability for economic growth.


Small business owners: Tax Reform can’t wait

National Federation of Independent Business (NFIB) tells House Ways and Means Chairman the time is now for comprehensive tax reform

by Jack Mozloom

The National Federation of Independent Business (NFIB) told House Ways and Means Committee Chairman Kevin Brady (R-TX) today that small business owners expect comprehensive tax reform this year and that it must feature parity for businesses of every size.

“Tax reform has the potential to have an enormously positive impact on small businesses; it is their top priority in 2017,” said NFIB President and CEO Juanita Duggan in a letter to chairman Brady this morning. “Given that small businesses account for nearly half of the gross domestic product (GDP) and private sector workforce, and create two out of every three net new jobs, the U.S. economy will not reach its full potential for growth without a robust and flourishing small business sector.”


 

Best Cities For Small Businesses. Where Are They?

Even though the number of added jobs for the first quarter of 2017 was not what analysts were expecting, the fact that businesses — if not hiring yet-are compensating employees with higher wages or other type of incentives is good for the economy.

The optimism small business owners indicated were feeling at the beginning of this administration, has not translated completely to added jobs.  When the second quarter arrives, we hope to have a clearer view of added jobs that will boost the optimism of the small business owner for 2017.

To read more about this and other topics, follow the links below.


The best city for small business in America is not in Silicon Valley

New York City surpassed Silicon Valley to become the top city for small business, according to Biz2Credit’s annual study of the Top Small Business Cities in America. New York’s growth has been fueled by the booming real estate market and the construction industry, banking and finance (including fintech), and the city’s thriving technology sector.

New York City overtook last year’s small-business city leader, San Jose, the hub of Silicon Valley, which dropped to the No. 4 spot on the list. Technology companies in Silicon Valley are still thriving, but it’s the supplementary companies that are faced with challenges of growing. The skyrocketing cost of living in Silicon Valley impedes the profits of many firms. Commercial rents, housing and labor costs weigh down non-tech businesses dramatically. Furthermore, taxes are higher in California, in general. Lacking that economic balance in the area has prevented San Jose from reigning as the leader in top small-business cities this year.


Small businesses hired fewer workers in April but gave their employees raises, Paychex survey shows

Small business hiring fell in April, but wages continued to rise for workers, a report by human resources firm Paychex said Tuesday.

The Small Business Jobs Index decreased 0.22 percent from the previous month to 100.50. The pace of small business employment growth is down 0.27 percent from a year ago, the company said.

“The decline in the April index mirrors what was reported last month by (the Bureau of Labor Statistics), which showed deceleration of job growth,” said Martin Mucci, Paychex president and CEO. “At the same time, the wage report shows continued growth in both hourly earnings and hours worked over the past year.”

The Bureau of Labor Statistics reported last month that nonfarm payrolls grew less than expected, but average hourly earnings were up by 2.7 percent on an annualized basis.

Paychex said national hourly earnings for the month were $25.67, increasing 2.73 percent, or 68 cents, from last year. Weekly earnings were up 2.92 percent from last year.


These 4 tips will help small business owners drastically boost their earnings this year

Whether you’re running an established small business or just starting your journey toward entrepreneurship, it’s safe to assume most business owners are on the hunt for new ways to grow their enterprise and improve their bottom line.

And we should all want to help them do so. Why? According to the Small Business Administration (SBA), small businesses create nearly 70 percent of net new jobs nationally, and drive tremendous growth in our local economies. When small businesses flourish, everyone wins.

My father-in-law is a small business owner. As a result, I have seen first-hand the sacrifices they make on a daily basis, and am driven to design products and provide resources to help small businesses meet their goals and fulfill their dreams.

 In honor of National Small Business Week, here are four ways small business owners (SBOs) can drive business growth this year.


Healthcare and Small Business Borrowing

Businesses in the United States  are still waiting to see what happens with healthcare, and other policy changes in the new administration before they commit to investing or hiring, or any other change that can affect their business.  The euphoria of the Election is passing, and with it the high optimism businesses felt.  Numbers are not as promising as analyst predicted, jobs felt short by more than 100K, and the business community is waiting.

For more about this and other stories, follow the links below.


Small-business sentiment declines as post-election euphoria runs out of steam

Small-business owner optimism declined in March as sales expectations and earnings came back to earth after a post-election surge.

The National Federation of Independent Business said its monthly sentiment gauge fell 0.6 point to 104.7, a slightly larger decline than the 0.5-point dip forecast by economists surveyed by Econoday.

The post-election surge was the biggest in the four decades NFIB has been conducting its survey. The gauge rose again in January but then receded in February.

In March, some warning signs appeared. The uncertainty index rose to 93, its second-highest reading on record. “More small business owners are having a difficult time anticipating the factors that affect their businesses, especially government policy,” noted Bill Dunkelberg, the groups’ chief economist.
But pessimism was widespread in March. Of 10 survey components, only three notched an increase.


Trump just said small businesses were ‘unable to borrow from banks’ — but small-business owners disagree

In a meeting with some of the most powerful CEOs in the world on Tuesday, President Donald Trump argued that small businesses were struggling to find financing.

“So many people come to see me — I see them all the time — small businesses that are unable to borrow from banks,” Trump said. “They never had a problem five, six, seven, 10 years ago. They had great bankers, great relationships, now they can’t borrow.”

The president blamed the post-financial-crisis Dodd-Frank banking regulations, which were enacted in July 2010, and higher capital requirements for the largest financial institutions. Trump said he planned to “streamline” or “eliminate” Dodd-Frank to allow small businesses to borrow again.

Trump’s narrative, however, is the opposite of what small-business owners are saying.


How small businesses are dealing with health care limbo

Republicans have called it quits for now on any plans to do away with Obamacare.

But while it may remain the law of the land, President Trump and GOP leaders in Congress don’t want it to stay that way.

That’s a lot of uncertainty for small business owners like Dr. Vicki Bralow and her husband Dr. Scott Bralow to handle. The couple is less than a month out from opening up their joint primary care office in Philadelphia. Until now, Vicki co-owned a practice downtown where she voluntarily offered her employees insurance.

“One year I’m paying $650 for a family policy and then the following year I’m paying $1,150 a month for a policy,” she said. “That’s a really, really big deal.”

Vicki’s old business is one of nearly 2 million nationwide that employs three to nine workers, by far the group of companies most vulnerable to Obamacare premium spikes.


 

Tools To Help Your Small Business Succeed

Small business owners are notoriously hard workers with long hours every single day of the week. Software tools and applications that make their business a bit easier have become more readily available with the current technology.  Documents, appointments, on line calendars and applications they can access through their phones or other devices have become commonplace.  Their business can truly travel with them, and can provide the much needed time to spend doing other more enjoyable things.

To read more about new business applications and other small business topics, follow the links below.


3 Financial Documents Every Small Business Needs

Columbia, S.C. (WLTX) – Happy Money Monday to our entrepreneur viewers. Today we’re covering the basics to help you understand the financial health of your business.

Here are 3 financial documents every small business needs:

1. Balance Sheet – This is a great way to provide a financial overview of your business. If you’re a visual person, this financial report will be easier for you to understand as it’s displayed as a chart. The left side shows what your company owns (aka your assets), while the right side will show you your expenses and equity.

2. Cash flow Statement – Similar to your budget for your personal finances, the cash flow statement shows how money comes and goes for your business. This helps you understand how your business is operating on a day-to-day basis and will help you answer the question, “How much is my business truly making?”


What is Yext and Can It Help Your Small Business?

It you’re looking for a way to automatically sync your business information across 50+ directories such as Google Maps, Yelp and Apple Siri, Yext presents itself as a possible solution.

Last week, the New-York based company filed paperwork with the US securities regulators to raise as much as $100 million in an initial public offering.

What is Yext?

Yext is a data management tool that is designed to keep track of your business’ location-related information on multiple directories. The software allows you to sync your:

  • Business Name, Address and Phone Number;
  • Business hours, products and services, holiday hours, photos and videos, staff bios, menus, and calendars;

Why your small business needs a mobile app

Many small businesses are unsure whether they need a mobile app, many believing that their mobile website is enough. Are you staying relevant?

Are you app-solutely missing the boat?

These days, we carry our smartphones everywhere. People are using them to play, order food, make purchases, do research, communicate, check reviews, read books, find love and generally get by day to day. Some people are even running their business from their phone! In fact, many of you probably prefer using apps over your desktop when it comes to things like checking emails, updating your social media accounts or checking your online banking.


 

Is Online Advertising Working For You?

For some small business owners, online advertising seems to be a no brainer.  You can use Facebook ads to advertise your business or products, you pay the fees, and you wait for the results to start coming. Unfortunately, that is not always the case.  Facebook advertising takes work.  You must consistently test what is working for your particular business, before you can actually get any results.  It is true that for some businesses you do not have to do too much for the ads to work, but for the majority of small businesses, testing your ads to see if they are reaching the right audience, seems to be the only way to go. 


62 Percent of Small Business Owners Say Facebook Ads Don’t Work

Are Facebook ads ineffective, or is the problem user error?

In January 2017, Small Business Trends released the results of a survey of over 2,600 small-business owners, revealing that 62 percent of them believe Facebook ads are ineffective. With complaints of little-to-no ROI, these entrepreneurs say they will not use Facebook advertising again. Some experts, however, challenge this viewpoint, saying that properly targeted Facebook ads do indeed provide results.

“When businesses don’t see the results they hope for, it’s usually because they haven’t done enough testing on their ad copy, visuals, and the ideal combination of information to target the right audience,” says Vitruvian Digital Advertising founder Kristie McDonald.

Jeanine Blackwell, founder of The Launch Lab, agrees, saying that marketers aren’t asking themselves the right questions to determine an effective target market for their ad campaigns. “The problem is that most advertisers only use the simplest of criteria to let Facebook know who they want to see their ads, such as gender, age, and income,” says Blackwell.


The Best Accountability For Small Business Owners

When Beth Savage became the owner of PQ Systems, the first thing she did was put together an outside board. “Why not have a board that is there for the sole reason of helping you and your team succeed?” says Beth.

Many business owners are reluctant to create an outside board. Some believe that their company is unique, and a board of outsiders wouldn’t work for their company.

Others rationalize that they already get enough advice from employees, family members, and paid advisors—such as their attorney, accountant or bankers. Still others can’t see the purpose, and they want to hold on to what they see as their autonomy.


Abrams: Sexy small business start-ups

Looking for a small business start-up idea? You might want to look to the bedroom. Because, and I know this may shock you, sex sells.

Romance has been around since, well, Adam and Eve. Businesses related to romance continue to do well and are increasingly mainstream. This past Valentine’s Day, even Burger King got in the act. For a very limited time and only in Israel, the fast food chain included a sex toy in an “Adult Meal.” The story spread like wildfire on social media because who can resist anything to do with sex?

While most sex-based businesses are small businesses, they typically seem seedy and are, often, exploitative. But here are some sex and romance-related small business ideas you that can still tell your grandma about and that won’t land you in jail:

1. Online dating site profile writer. Ask people how they met their partner, and the most frequent response you’ll hear is “online.” But few people know how to write appealing dating site profiles. My senior editor, however, met the man of her dreams on OKCupid. “Before we write anything at work, we research,” she said. “I thought I better do the same thing.” So she figured out how to write a witty, quirky profile, which attracted her perfect match. Friends then started asking her to write their profiles. “This could be a full-time business.” If your customers break up, they need to update their profiles, which means repeat business.