Apps And Tips To Help Your Small Business

June 21, 2016 by

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There is always the dream for many people to have their own business and be their own boss.  You either will succeed on your terms or not.  A small business for many people is a scary idea that they better not contemplate.  But, if you are like the millions of entrepreneurs in the United States, you need to try, and it is never too late according to many small business owners.  The paperwork, and costs  associated with starting a small business have been declining over the years, making it more feasible for an individual to open shop.  For free advice and other related articles to starting your own business, follow the links below.

Facebook Messenger Is Actually Helping Small Businesses Boost Sales

According to the company’s director of small business.

Facebook has built its reputation on its ability to get granular. Because the social network knows so much about its 1.6 billion users, marketers can use the platform to target highly curated groups of people.

But small–business owners should think on an even more individual level, says Dan Levy, the company’s vice president of small business. He repeatedly sees companies missing out on a valuable, and inexpensive, tool: Messaging.

For better or for worse, over the last decade the phone call has gone the way of the Dodo. Millennials may have driven the trend, but by this point Gen Xers and even Baby Boomers would often rather text than talk. This extends to their interactions as consumers. “Small-business owners are telling me, ‘I’m getting more sales leads over Messenger than I get over the phone,’” Levy says.

Ken Crite: It’s never too soon to start small business

Small firms accounted for 64 percent of the net new jobs created between 1993 and 2011 (or 11.8 million of the 18.5 million net new jobs). Since the latest recession, from mid-2009 to 2011, small businesses have accounted for 67 percent of the net new jobs.

With this in mind, if the focus was on the development and/or expansion of small businesses, we should experience a more rapid rebuild of the economy.

When large corporations expand and create 50 new jobs, there are several hundred applications, leaving the majority of the applicants in the same situation that they were in prior to applying.

If half of the applicants decided to start their own small business and hired only one additional employee, the job creation and development increases dramatically.

10 Must-Have Apps for Your Small Business

Today, tablets and mobile phones are enabling every industry, every line of business and every employee to work in astounding new ways. This capacity is fueling a new generation of apps, delivering more power, more insight and more capability to businesses than ever before.

This is true for businesses of all sizes – both large and small. Leveraging the right kinds of apps can make for a cohesive business ecosystem valuable in increasing productivity, streamlining business processes, and instilling creativity overall. So where to start? This slideshow offers a look at some of the best types of apps for kicking your small business off the ground or to a higher level.

Mind Mapping

The practice of mind mapping goes beyond the brainstorming exercises you did in elementary school. When you’re beginning a business, it’s important to think through everything and being able to collect your thoughts in a flexible way, especially when you’re on the go, is valuable.

 

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Small Business Tips And Information

June 15, 2016 by

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The United States unemployment rate to date is 4.7%, and that’s a rate many considered full employment.  And although the unemployment rate is very low, many people wonder if it is because many people have stopped looking for jobs because they are frustrated with the jobs available to them.  The economy though seems to be growing, but at a smaller rate than the previous two years.  Up to date, the U.S  economy has grown only an 0.8%, when historically has grown 3% in a year.  More than 750 thousand jobs have been added this year, and people are wondering if the economy is not stalling.  For more about small business news, follow the link below.

Every Small Business Owner Should Know The 80/20 Rule

Alternately referred to as the Pareto principle or the law of the vital few, the 80/20 principle is one of the most important concepts in modern entrepreneurship. The term dates back to the 1940s, when the principle was named after pioneering Italian economist Vilfredo Pareto. In brief, the principle states that 80 percent of the effects are derived from 20 percent of the causes. Here are three different ways the 80/20 rule applies to modern-day business practices.

Training Your Staff

Regardless of industry, the success of any for-profit organization depends on the training and talent of its sales staff. To ensure that your sales staff is in the best possible position to succeed, they must receive training that allows them to overcome the objections of potential customers. As noted in this Entrepreneur interview, the best way to meet that objective is to teach your team the 20 percent of the knowledge they’ll need to answer 80 percent of consumer inquiries. Using the 80/20 rule, your training program will be compact enough to get new staffers up to speed as quickly as possible.

Pursuing Leads

The most commonly cited example of the 80/20 rule in business is that 80 percent of your company’s profits will come from 20 percent of your customer base. In order to maximize your company’s profitability, you should pour over your sales data to find what your most lucrative customers have in common. Whether its geography, age or marital status, you will find a commonality among your biggest purchasers, and once you do, you can adjust your marketing strategy to target that specific demographic.

Gene Marks: Here’s how one small business is controlling its healthcare costs.

The numbers are starting to come in and it’s not looking good. Healthcare premiums for both individuals and businesses of all sizes are going up again in 2017.

By a lot.

This is the time of year when insurance companies in each state request approval from regulators to set premiums for the following years. And big increases are being requested. How big? Humana is asking to raise rates by as much as 65 percent in Georgia and 38 percent in Pennsylvania. Providence Health wants to increase rates by almost 30 percent in Oregon. Insurers in Indiana, New Mexico and Maine have all requested rate increases north of 20 percent. Let’s not go into the reasons why all this is happening – there are many. What’s more important is facing up to the fact that healthcare is going to cost my small business a lot more next year. And, like every other business owner in the country, I’m struggling with what to do. How can I keep this huge cost under control?

Get Started: Money, Regulation Are Small Business Challenges

MONEY, REGULATIONS CHALLENGE BUSINESSES, SURVEY FINDS

Small businesses are still struggling to get the money they need and to comply with government regulations, according to a survey by Babson College.

Company owners who took part in the survey said they’ve been able to get only about 40 percent of the money they requested from all sources, including loans and investor funding. The nearly 1,900 survey participants sought a median amount of $100,000, but received only $40,500. The survey also found that banks are companies’ primary source of funding.

Finding money has long been difficult for small businesses, particularly young ones. However, getting loans has been even tougher since the recession because banks are extremely cautious about lending in general.

Businesses that seek funding are most likely to use it to supplement their cash flow or to buy real estate or equipment. Only about 8 percent of the owners said they wanted money so they could hire more staffers — a finding that’s in line with other surveys that have shown owners are conservative about expanding their payrolls.

 

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Busy and Productive Aren’t the Same Thing

June 1, 2016 by

business (11)It’s confusing.  There’s a big difference between being busy and being productive, but many people think they’re the same thing – especially small business owners.  They often mistake a busy employee for a productive one, usually to the business’s disadvantage.  Thousands of businesses have closed because, while they may have been busy, they weren’t productive.

This isn’t just playing with words; there’s a marked distinction between the concepts, and the actions which go with them.  A difference that’s important for owners to understand.  Many don’t have a good working knowledge of the process of or requirements for genuine productivity.

Usually, because they don’t “get it” they don’t make it a priority.  They aren’t good at managing it.  They don’t track it or, worse yet, even expect it out of their employees (or themselves, but that’s another article).  Therefore, let’s look at what it is and why it matters.

Simply put – productivity is the amount of value (money) produced divided by the amount of costs (i.e. time, supplies, personal) required to do so.  It’s calculated by dividing the output created during a specific time by the total cost used to produce it.  This formula can be used to measure the yield of many things: shifts, individuals, products, machines, crews, etc.

But, how does it actually work?  Let’s look at a composite example.

Sam had a successful machine shop with a 1st and 2nd shift.  He wanted to increase his volume, but didn’t know how to get to the next level.  He believed his employees were as productive as they could be, because when he was on the shop floor they always seemed busy.   

He was skeptical when Tim, an outside professional, challenged his beliefs.  Tim was able to document, using the formula for productivity, that the 2nd shift was more productive, therefore more profitable, than the 1st shift.  He was also able to determine the reasons why. 

Even though they worked the same total hours the 2nd shift had higher output, used fewer materials, took less time to do a job and had a smaller amount of rework.  In addition, they had lower employee turnover, fewer call offs and not as much tardiness or early clock outs. 

However, neither shift had a productivity rating over 70%.  Sam admitted that both shift foremen had talked to him about making some changes to increase the efficiency of their crews, but he hadn’t listened.  He’d thought the employee’s busyness was equal to their effectiveness.

An owner should be able to recognize which work creates value.  Typically, this means thinking and behaving differently than he has in the past.  Replacing busy work with productive work can take time and diligence, but it usually results in happier employees, higher profit and increased happiness for the owner. 

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Small Business Lending – Are The Terms In Your Favor?

May 4, 2016 by

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Many small business owners try to keep cash in hand to cover payroll and any other contingencies they may have month in and month out.  If some small businesses have problems meeting payroll that month, they have to come with a solution right away.  Small business loans are a solution for them, but sometimes the terms of the loan are not worth the trouble. Small businesses are the most susceptible to scams, or poor loan rates that eventually are more harmful than not.  Before you signed on a loan that you really need, be careful what you are signing for, understand the terms, and borrow only what you need and not more.  Shop around first, and if a bank is not offering the best terms for you, there are many others that will want to work with you, and your business.

For more about this and other topics follow the links below.

SMALL BUSINESS ALTERNATIVE LENDING: Alternative roads to capital will add billions to the small business lending market.

Small businesses are the backbone of the US economy. Small businesses — businesses with less than 500 employees — represent 99% of US companies, 54% of total sales, and 55% of all jobs, according to the US Small Business Administration. And these businesses need capital in order to grow.

But small businesses are underfunded — only half of small businesses with $100,000 to $1 million of annual revenue received at least some of the financing they applied for from large banks in late 2015. This is partially because banks have retreated from this segment because issuing loans to small businesses using the traditional underwriting model is expensive. This leaves a massive amount of unfulfilled loans that we estimate reached $96.5 billion in Q4 2015.

Alternative lending companies have stepped in to capitalize on the opportunity available in helping meet more small business’ lending needs. Alternative small business lending platforms use machine learning and digital tools to extend credit to a wide array of small businesses quickly and efficiently, particularly to those that have been rejected by banks. Alternative small business lending companies provide digital platforms that connect small business borrowers to capital using nontraditional means.

Small Business Loan Approval Rates Surge

Big banks have long been accused of turning a blind eye to small businesses’ credit needs, but things are changing for the better now.

According to the Biz2Credit Small Business Lending Index, March 2016, the monthly analysis of more than 1,000 small business loan applications on Biz2Credit.com, loan approval rates at big banks and institutional lenders has hit new highs.

By contrast, approval rates declined slightly for small banks, credit unions, and alternative lenders.

Key Highlights

Some of the top findings of the monthly study include the following:

  • Big banks approved 23 percent funding requests in March, up two-tenths of a percent from February 2016,
  • Institutional lenders improved their approval rates to 62.8 percent, up from 62.7 percent in February,

Chase Quietly Launches Its Online Small-Business Loan Platform

Following months of behind-the-scenes work with OnDeck Capital, JPMorgan Chase has quietly started offering online loans to its existing small-business customers.

The New York megabank launched its digital lending platform on a limited basis last week, spokeswoman MaryJane Rogers confirmed Monday.

Existing Chase small-business customers are being prescreened, and some of them are being invited to apply for loans of up to $250,000, according to Brian Geary, director of platform solutions at OnDeck.

JPMorgan has roughly 4 million small-business customers. The bank declined to say how many of those clients have received invitations to apply for a loan, or when its online lending platform will be opened to a broader group of prospective applicants.

 

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Non-traditional Small Business Loan Lenders – Be Very Careful

May 4, 2016 by

59948705Not too long ago there were only a few options when a small business (SMB) owner needed a loan.  There were banks, savings and loans or credit unions.  If you didn’t qualify for a traditional loan there was always your brother-in-law who knew a guy, who knew a guy.  But, as gangster movies have taught us, that never goes well.

But, now with internet banking the choices have grown.  There are hundreds, possibly thousands, of non-traditional lenders.  They operate entirely online and are offering loans to SMBs who are considered too risky by traditional banks.  They can be just what you need or ruin your company.  Remember the lessons of the Great Recession? 

It was fueled, in part, by the housing loan industry: greed, aggressive lending practices, bad underwriting, poor regulation, dishonesty and matching customers with unsuitable products.  They put people into houses they couldn’t possibly afford with loans they didn’t understand.

There’s limited regulation of online SMB lending companies and many are following in the housing loan industry’s footsteps.  The unscrupulous ones are giving money to owners who don’t understand the loan’s terms and will never be able to service the debt.  It’s up to you, the borrower, to protect yourself by knowing what you’re getting into.

Look for companies who are transparent.  The pricing and terms (i.e. one time charges, upfront costs, administrative and origination fees) should be easy to find and understand.  The annual percentage rate (APR), which shows the loan’s true and total cost, should be prominent. 

They should be willing to answer clearly (no jargon) and completely (go over it as many times as you need) any questions you have.  They’ll provide, in writing on the website, full disclosure of all their products and services, and won’t try to steer you to ones that aren’t in your best interest.  There should be no hard up-sell or dismissal of your concerns.

Many lenders use brokers and salespeople who earn commissions from making loans.  There’s a growing problem with unscrupulous people giving SMB owners loans they have no hope of paying back – which usually results bankruptcy or re-borrowing.   An honest, ethical salesperson will reveal their commission structure and the borrower’s cost. 

Good business people take out bad loans.  Most get one with the full intention of paying it back, but then are unable to do so.  Ethical alternative lenders know the consequences of doing business with riskier customers and they work with responsible third-party debt collectors.  Their disclosures should plainly spell out your rights to fair collection practices. 

Nontraditional business loans are complex and hard to understand.  It’s easy for someone to get confused and make a bad decision.  It’s the responsibility of the SMB owner to make sure he has a fair lending experience.  Don’t put yourself in a no-win situation because you didn’t take the time to do your due diligence.

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Apps And Tools To Make Your Small Business Run Efficiently

April 28, 2016 by

Customer Relationship Management business chart on a digital tab

According to the Small business administration (SBA) small businesses in the United States have increased by 49% since the 1980s. and provide more than half the jobs in this country. And although small business owners employ many workers, their personal loads at work have increased. They do more than one job at any specific time, and their long hours seem to never be enough to catch up with the many things they have to accomplish daily.  If you find yourself in a similar situation, then this article might benefit you tremendously.  Read more by following the links below.

Top 10 mobile apps for business executives

Anyone with a smartphone or tablet knows that a good app can make life easier — and business executives are no exception. These are the top 10 consumer apps that business people turn to for day-to-day productivity.

Mobile apps for business executives

Apps make your life easier. You can place an order for nearly anything with the touch of a button, you can call a cab to your door or schedule an appointment all without talking to a live person. It seems only natural that as apps make our personal lives more efficient, they’re also making our business lives more productive and functional.

“Over the last five to 10 years we have seen enterprises move away from in-house apps to off-the-shelf or SaaS models. Many of these are consumer-grade services that are retrofitted to specific enterprise needs,” says Dan Rowinski, editor in chief of the Application Resource Center (ARC), publishers of the report and the editorial and research arm of app quality and testing company Applause.

4 Tools That Make Your Small Business Look Big

Being a small company has its benefits: You’re agile, able to change directions at a moment’s notice. You’ve got autonomy, as your business is independent of a giant conglomerate. No, you’re not attracting the same number of consumers as a household name business, but that doesn’t mean  you can’t look every bit as professional to the consumers you do reach. You can make your small business look big.

Build/Update your Website:

The U.S. Small Business Administration (SBA) estimated last year that 50 percent of all small businesses still didn’t have a website. Without a presence on the web, your small business can easily go unnoticed by potential customers. Now the good news: It’s easier than ever to create a website, especially one that your customers can access from their mobile devices. More than 75 percent of mobile phone users access the internet through them, and the number will rise to nearly 86 percent by 2018. Google now favors sites which work well on mobile in its search results: You definitely want to be one of the top results when people go looking.

KANSAS CITY — A little over a month ago, Tony Spagnoli, an aspiring coffee roaster in Philadelphia, discovered his fledgling business had received $3,500 from Mondelez International, Inc. Specifically, the money came from Triscuit Maker Fund, a project launched with crowdfunding web site Indiegogo to support artisanal food makers. On March 23, the cracker brand invested $250,000 to help fund 55 food makers’ campaigns on Indiegogo. Ranging from microbrewers to food trucks to small farms, the businesses represent a diverse scope of backgrounds, products, size of organization and geographic location across the United States and Canada.

“The timing of the Triscuit Maker Fund was just impeccable,” Mr. Spagnoli told Food Business News. “I had reached the point where I needed new capital to do some training and buy additional equipment, and I was also in the process of changing the brand name, so I had to redo a lot of collateral and the web site.”

 

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The Problems Plaguing The Small Business Owner

March 22, 2016 by

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For many small business owners sales and marketing are not the only problems they have to contend for the success of their business.  Not long ago, the idea of  online marketing, online retail, and having a social media presence for their business was a remote possibility for them. Now, the small business owner has realized the importance of utilizing the web to expand, promote and acquire the sales required for its survival. As a small business owner, what is a big problem within your business? Is it the amount the taxes you have to pay every year, the paperwork, or hiring the right people for your business?  Follow the links below to learn what are some of the problems plaguing the small business owner in the United States.

3 Growth Challenges Facing Small Businesses Right Now

Hiring is simultaneously one of the biggest opportunities and one of the biggest challenges small businesses have. Expanding your staff is necessary for taking your company to the next level of growth, and the right hire can help your sales skyrocket. On the other hand, it can be incredibly difficult to find the perfect candidate, and if that person turns out to be the wrong choice, it can cost a lot of time and money to replace him or her.

Based on recently released studies and reports, here’s what you need to know about the current state of small business hiring and growth, and what challenges business owners are dealing with.

Seventy percent of small businesses experience problems during the hiring process.

Small businesses were responsible for nearly half of all new U.S. jobs in 2015, and yet the vast majority said that the hiring process takes longer and is more difficult than they expect, found an ADP survey. ADP polled more than 1,000 owners and managers of companies that had fewer than 50 employees, finding that the biggest specific challenges were longer hiring cycles (34 percent), a loss of productivity (28 percent) and new employees not meeting expectations (25 percent).

DIY IT: What Your Small Business Needs to Know

Cybersecurity is an issue that’s probably on the mind of every business owner. The growing list of corporate data breaches, coupled with the more-secure EMV credit card chip technology that emerged last year, has made businesses and consumers alike highly aware of the security risks that exist in today’s world.

Despite numerous studies and statistics on hackers targeting small businesses, many owners still have an, “It won’t happen to me” attitude about security. This is a dangerous way of thinking that could ultimately leave your business open to a whole host of potential risks.

“Many small business owners underestimate how vulnerable they are to security threats,” said Sanjay Castelino, vice president of marketing at Spiceworks, a provider of information technology solutions. “Our recent IT security report shows business owners are facing a number of threats from malware to phishing to ransomware, and the attackers range from lone hackers to rogue employees. Once [a business is] successfully attacked, earning back customer trust and fixing the damage is often too costly for small companies.”

What Many Small Businesses Call Their Biggest Challenge

The 2015 Small Business Credit Survey Report on Employer Firms, released March 3 by seven Federal Reserve Banks, contains disturbing news.

Twenty-two percent of small businesses with annual revenues over $10 million identified compliance with government regulations as the biggest challenge they faced over the past 12 months. That’s up from only four percent in a similar but smaller survey last year.

Participants in the 2015 survey ranked government regulations as more problematic than credit availability, cash flow, the cost of running a business, taxes, and other problems.

For an overview of how government regulations continue to climb, see The Heritage Foundation’s “Red Tape Rising: Six Years of Escalating Regulation Under Obama.”

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Cybercrime; Is Your Business Vulnerable?

March 9, 2016 by

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Big and small business are vulnerable to cybercrime.  Many small businesses frequently do not have the budget necessary to protect their data from a cyber attack, thus making them more vulnerable. For many small businesses the financial hardship they endure due to this crime leaves them unable to recover for many years, setting back their business and profits for the near future.

For more about this topic, follow the links below.

 Hacked! Business bank accounts vulnerable to cybercriminals

It’s a chilling moment when a small business owner discovers hackers have stolen thousands of dollars from the company checking account.

Cybercriminals took an average of $32,000 from small business accounts, according to a December survey of owners by the advocacy group National Small Business Association. And businesses don’t have the same legal protection from bank account fraud consumers have.

The Electronic Funds Transfer Act, passed in 1978, states that it’s intended to protect individual consumers from bank account theft, but makes no mention of businesses. Whether a business is protected depends on the agreement it signs with a bank, says Doug Johnson, a senior vice president with the American Bankers Association, an industry group. If the business hasn’t complied with any security measures required by the agreement, it could be liable for the stolen money, he says.

Businesses fail to prepare as cybercrime surges globally

Cybercrime is now the second most reported economic crime and has affected at least a third of organizations in the past 24 months, yet many businesses are still underprepared, a PWC report has found.

According to the Global Economic Crime Survey, cybercrime has jumped from being the 4th to 2nd most reported kind of economic crime, behind only asset misappropriation. Meanwhile, the losses associated with cybercrime are huge and growing, but an alarming number of businesses don’t have a plan in place.

The report finds that only 37% of organizations have a cyber incident response plan, despite the fact that 61% of CEOs said they were concerned about cybersecurity. This backs up the findings from last week’s RSA Conference report, which found just one in seven security chiefs report directly to their CEO, despite rising concern within their businesses.

Around 50 respondents to the PWC survey said they had lost in excess of $5 million, while a third of these said the figure was greater than $100 million. According to the Wall Street Journal, the percentage of companies reporting losses of more than $1 million as a result of cybercrime attacks doubled since 2014.

 Chris McCarty: Protect big, little data against cybercrime

​You probably know about the big breaches. JP Morgan Chase. Home Depot. Target. Maybe you even read a few of those juicy emails between Sony executives bashing Angelina Jolie and Will Smith. I can imagine your reaction: “That’s crazy, but what’re the chances it happens to me or my little company?”

The chances are much greater than you think. In November, during a data breach and privacy law program in Chicago, I attended a session presented by Wesley Hsu, the executive assistant U.S. attorney who headed up the Sony investigation. Here a few statistics provided by Mr. Hsu that should open the eyes of anyone in business:

Every day, there are twice as many cybercrime victims as newborn babies;

There are 50,000 new victims each hour, 820 new victims each minute and 14 new victims each second;

The total number of estimated cybercrime victims over the past year is greater than the combined populations of the United States and Canada.

 

 

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Financial Cyber-Attacks – A Growing Management Problem (Part 1)

March 8, 2016 by

donk1-300x266Anyone who has been paying even the slightest bit of attention knows that financial cyber- attacks against all types of companies, organizations and governments have increased dramatically.  The attacks have included stealing data to sell, high jacking the information system and holding it for ransom, or taking money.

Any business can be vulnerable and the attacks have hit companies of all sizes.  However, there’s been a significant increase in the attacks on small businesses (SMB).  The Internet now makes it possible for an Eastern European crime syndicate to hit an Akron contractor.

Cyber thieves have become more sophisticated and organized.  They’ve realized that SMBs are low hanging fruit and are targeting them more often.  Small companies don’t have security or IT departments and they seldom have any policies or procedures in place to deter online, or offline, theft.

SMB owners are notorious for not paying attention to the financial health of their companies.  They often leave “all that stuff” up to an accountant or bookkeeper.  They don’t pay attention to, understand or have any checks and balances in place for financial matters.  This leaves them wide open to external (and internal) larceny. 

Cyber criminals are taking advantage of this lack of management oversight – SMBs are becoming their objective of choice.  They’ve discovered that the way into larger companies is through their SMB partners or vendors, who are much easier to hack.  It’s believed the 2013 Target breach, of 70 million customers, was made possible through accessing a HV/AC contractor’s system.

Therefore, SMBs are high yield for cyber-attacks.  It’s simple to gain access and siphon money, with the added bonus of having easy access to larger companies up the chain.  But, it doesn’t matter if your business is the intended victim or collateral damage, either way you lose. 

It has been estimated that half of the small businesses who are cyber attacked close within six months.[1]  They simply can’t afford the loss.  It’s unfortunate, because a conscientious owner – with a little discipline and some common sense procedures – can prevent or minimize the possibility of a successful attack. 

Next month we’ll go over some steps you can take to protect your company with Part 2 of Financial Cyber-Attacks – A Growing Management Problem.

[1] Testimony of Dr. Jane LeClair, Chief Operating Officer, National Cybersecurity Institute at Excelsior College, before the U.S. House of Representatives Committee on Small Business (Apr. 22, 2015), http://docs.house.gov/meetings/SM/SM00/20150422/103276/HHRG-114-SM00-20150422-SD003-U4.pdf

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Do You Have Salespeople or Order Takers?

March 2, 2016 by

business (9)It’s 2016 and just like small business owners all over Northeastern Ohio you’re vowing that this is the year you’re  going to focus on increasing sales.  This is the year the sales department is finally going to “get it in gear”.  Then, just as you did in 2015, 2014, 2013…, you dig  out the old goals and ideas.

For the sake of this article we’re going to assume the sales plan you have is a solid one.  (It may not be, which is a subject for another time.)  So, if it’s a good plan why hasn’t it worked all these years?  The problem with even the best sales plan is that it’s only as good as the people who execute it.

Most small businesses have order takers rather than salespeople.  This isn’t just a matter of semantics.  There’s a real difference in attitude, aptitude and mindset between the two – a difference which will increase or decrease your bottom line.

Order takers

Attitude – He sees his job as giving the customer just what they order.  They tell him what they want, he puts the order in and the transaction is complete.  His attitude is that his role in the sales process is a passive one.  He doesn’t believe that customers would get a greater benefit if he took a more active position.

Aptitude – She’s in the position by default, she didn’t seek it out as a career.  It may have been the only job available at the time or one she simply fell into.  She doesn’t really want to be a salesman, but “it’s a job that pays the bills”.

Mindset – His mindset is static and he fights innovation, believing “things are fine just the way they are”.  He sits in his office waiting for “new” business to come from the company’s existing lead sources (i.e. a RFP, an incoming call or a web request).  He plays solitaire on his computer waiting for the customer or prospect to come to him. 

Salespeople

Attitude – She believes she and the customer (or prospect) are a team, one which identifies problems and finds answers.  Her job is to take an active role in finding and helping people whose lives, jobs and companies would benefit from her product or service.

Aptitude – He likes and wants to sell, seeing it as an opportunity to make a good life for himself and his family.  He has an appreciation of the skills needed to be successful in the profession and works on developing them. 

Mindset – He enjoys his job and likes the challenges of the sales process.  He takes pleasure in “not being stuck in an office” and seeks out chances to interact face to face with future and existing clients.  His mindset is that he’s an expert concerning the product or service and others can benefit from his knowledge.

The question to ask yourself is, “Do I have salespeople or do I have order takers?”  If you have order takers, chance are you’ll be dusting off that unused sales plan about this time next year too.  It doesn’t have to be that way, make 2016 the year you add some salesmen to your work force.

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