From Retirement Accounts to the Federal Rate Hike Affecting the Small Business Owner

February 14, 2017 by

Are you thinking about  filing your taxes already?  While there is still time to do so, re-evaluating your current retirement plan, health plan or other benefit plans you currently have for your employees with your accountant, financial advisor, or human resources person might be a good idea.  While changing plans may carry a small increase in prices, some of the benefits with a new plan do make up for the small price difference.  Retirement accounts you may want to set up this year for your employees, or for yourself can be done with the help of a financial advisor.  Before making any changes that affects your business, talk to your accountant or financial advisor.

For more about this and other small business news, follow the links below.

Inexpensive retirement plans for small-business owners

You’ve built your own company from the ground up, and now it’s time to start thinking about a retirement plan for yourself and your employees.
“There is really no age requirement for setting up a small business retirement plan,” says Karen Shapiro, CEO of Dedicated Defined Benefit Services. “We have clients ranging from dentists to truckers.”

The good news is that there are several plans available to small-business owners from IRAs to 401(k)s to cash plans and pensions. And you could get a tax credit of up to $500 just to set up the plan! But where do you start?

  • Is it just you or employees too? The first thing is to decide who you want to cover. Is it just you and your spouse? Do you have a business partner? Or do you also plan to offer the plan to employees? How many employees?

Does Your Small Business Need a Whistleblower Policy?

As business owners, we hope to never have need of a whistleblowing policy. But that doesn’t mean it isn’t incredibly important for protecting ourselves, our businesses and our employees.

Whistleblowing policies are put in place to ensure employees they are protected if they feel there is a topic or problem that needs to be discussed. It also helps you as a company identify what complaints actually constitute whistleblowing and to put guidelines or consequences in place if false allegations are made against the company.

If you don’t have a whistleblowing policy for your company, here are a few of the main reasons why you need to consider creating one, and what you should have in mind while creating your policy.

What Is Whistleblowing?

Whistleblowing happens when an employee — the whistleblower, or “relator” (the technical term used for a whistleblower) — brings a concern, misconduct or questionable act within the company to the public’s attention. When a whistleblower decides to speak out about a certain instance of misconduct within the company, they are doing so because they believe it should be public knowledge.

Will Fed Rate Hike Mean Easier Access to Small Business Loans?

​The Federal Reserve raised its benchmark interest rate Wednesday for only the second time since the 2008 recession, citing falling unemployment and low inflation as key factors in its decision.

According to Fed Chairwoman Janet L. Yellen, the country has seen sustained economic growth over the past few years, including nearly 2.3 million net new jobs (PDF) in the previous four quarters alone, and an inflation rate running at a low two percent.

The rate increase is nominal — 0.5 to 0.75 percent — a number that the Fed feels will support sustained growth by encouraging borrowing.

Rohit Arora, CEO of Biz2Credit, an online marketplace for small business funding, and an expert on small business finance, said in a phone interview with Small Business Trends that the rate hike could be a good thing for small companies if it spurs financial institutions to make more loans.

He expressed concern, however, that banks, reluctant to lend to small businesses since the recession, may continue to keep their pocketbooks closed.

 

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Social Media For Your Small Business

February 10, 2017 by

By now, millions of small businesses have been using social media to boost their sales, their recognition, or their brand awareness.  Many of those businesses are very successful and continue to promote their business and engage their customer base using social media platforms to accomplish their goals.  Are you using social media to your liking?  Are you comfortable engaging and answering questions from customers using Facebook or other media outlets?  For more about this topic, follow the links below.

How to Use Facebook Live for Your Small Business

Should you be using Facebook Live for your business? Is it worth your time and effort? According to Facebook (NASDAQ:FB), videos (live and otherwise) are viewed more than four billion times per day. And with Facebook giving priority to live videos in the news feed, you certainly may want to consider this service for getting your business message out.

So how can you make use of Facebook Live to engage with the platform’s over 1.1 billion active daily users, or at least those users who are likely to be customers? Here are a few tips.

Ways to Use Facebook Live for Your Small Business

Give an Inside Look at Your Business

As with Instagram Live or Periscope, you can use Facebook Live to give your customers a behind-the-scenes look at your business and how it works.

You can also use the service to focus on an aspect of your business that your audience would be interested in.

Small Business: How do you become a ‘Social Media Maven’?

Stephanie Boyette Nelson, owner of SBN Marketing, calls herself a “Social Media Maven.” She is highly skilled in social media and search engine optimization (SEO). We met at Earl’s Grocery to talk about how keyword-rich contents help match people to a business. SBN Marketing capitalizes on the algorithms used by Google and other search engines to rank websites.

Nelson, 41, has a bachelor’s degree in journalism and mass communication from UNC Chapel Hill. After graduation in 1997, she started in a sales position with Philip Morris tobacco company, but quickly realized that it was not for her. She moved through several positions in corporate America, all the while developing her marketing skills through seminars and hands-on experience. Nelson noticed how the marketing world was changing from the traditional hard copy mailers to online platforms.

2 Ways Small Business Owners Can Reclaim Time Through Technology

It’s common knowledge that small business owners wear multiple hats. It’s part of the excitement and challenge of building your own business. But while it’s fun and rewarding to develop a strategy, work with clients, carry out marketing plans, improve your offerings, and track finances, it’s also time-consuming. Sure, most entrepreneurs can move mountains, but the last time I checked, there were still only 24 hours in a day.

Finding enough time in the day to check off important tasks is a huge challenge for small business owners. Prioritizing and trusting your intuition to determine what needs to be done (and when) is a constant juggling act. Still, even the most intrepid, energetic entrepreneurs can’t keep all those balls in the air forever. Sooner or later, they realize that there’s too much work to be done and not enough time to complete it.


 

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Small Business News For February

February 2, 2017 by

The United States Department of Labor said last week that claims for unemployment benefits fell by 14,000.  That means that the unemployment benefits claims in the United States fell down more than 8% from last year. The unemployment rate is 4.7 and according to economists that can be considered full employment, making it a nine-year low in the United States.

For more about this and other news, follow the links below.

Small Business Ombudsman ‘fed up’ with banks refusing to change their ways

Australian banks have plenty of critics, and now they can add the Small Business Ombudsman to that list.
Kate Carnell, who has authored a report released today into banking practices, has found lenders are not being fair when they enter into contracts with small and medium-sized businesses.

“Across the board the contracts that were in place between banks and small businesses [were] simply unfair,” she told AM.

“Banks have all the power and the small businesses have no power at all and there need to be some change.”

The ombudsman’s report into banking practices has been released today by the Government.

It found that there is an unequal relationship between the banks and small and medium-sized businesses that borrow from them.

Local restaurants joining the coalition of Small Business United Against Hate

Mike Sherwood of Pizza Nea calls it “coming out of the closet for caring.”

Small business owners have a conundrum that cuts both ways: They don’t have the money or the clout to change laws or legislation the way big business does. All they have are their voices. But if they use their voices, certain customers could turn against them.

“It’s a big risk,” says Sherwood, who came out as proudly anti-Trump on his business social media pages early and often. “Minnesota is 50/50 [politically].”

But, as another small business owner put it in a grassroots meeting on Tuesday night, “Sometimes you just have to do what’s right.”

John Sugimura owns PinkU, the modern sushi restaurant that recently opened in northeast Minneapolis. He chose the name, which means “pink” in Japanese, because in that language, it also has connotations of “peace” and “democracy.” He wanted to always gently remind himself of where he came from. Sugimura is a longtime social advocate and activist, but his recent conversion to restaurant owner has taken him out of his usual circles.

Hiring Rebound at Small Businesses in January, ADP Says

HIRING REBOUND: Small businesses more than tripled their number of new jobs in January, adding 62,000, according to payroll provider ADP. That’s up from 18,000 in December, and in line with the average of more than 62,000 per month in 2016. ADP counted the number of jobs at its small business customers, those with up to 49 staffers.

Small businesses were part of an overall trend of stronger job growth last month. ADP reported that businesses of all sizes added 246,000 jobs last month, up from December’s 151,000.

WHAT IT MEANS: The figures suggest that employers are hiring again after scaling back their payroll expansion in the second half of last year. The arrival of the Trump administration, which was welcomed by many small business owners, may have encouraged them to take some more of the risks they’ve been avoiding since the recession, including expanding their staffs. Many owners have said in surveys they’re not willing to hire unless their revenue is strong enough to justify the added expense.

WHAT ELSE TO LOOK FOR: Employment reports later this week from the National Federation of Independent Business and the Labor Department will give different perspectives on job growth, but will nonetheless help reveal owners’ sentiment about their companies and the economy. The NFIB surveys its members, while the government report will look at hiring across the private sector. It will not break out figures by company size.

 

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Small Business News For This Coming Tax Season

January 26, 2017 by

There are not many relationships in business as important as that of an accountant or tax advisor and a small business owner during this time of year.  During the months ahead, when many small business owners are already thinking about taxes, the advice these people offered them can be a tremendous financial relief for their business. Small business owners try to minimize as much as possible the amount of taxes they pay every year. The advice a CPA  gives them can save them hundreds, if not thousands of dollars.

Talk to a tax advisor soon, prepare papers and other proper documents to take to him/her and beat the rush.

For more about this and other topics, follow the links below.

Tax season is here with rising stress levels, headaches for small businesses

NEW YORK (AP) – With the start of tax season, stress levels are rising at many small businesses.

Even owners who are organized, keep good books and stay in touch with their accountants can find compiling returns to be a painful process. One reason is that tax laws change often, says Rosamaria Bravo, a certified public accountant with the firm MBAF in Miami. One of this year’s big differences: Partnership returns must be filed by March 15, a month earlier than in the past. And companies known as C corporations have a filing deadline of mid-April, after having a March due date in past years.

“It’s very hard to stay on top of all the information,” Bravo says. “The average business owner is more worried about their day-to-day operations.”

Here’s a look at some lessons small business owners learned:

USING SOFTWARE WISELYWhen Christina Divigard started an advertising agency, she bought accounting software and began keeping the company’s books herself. When tax season arrived, she discovered that out of inexperience, she’d incorrectly entered some information and misclassified some types of deductions. It took two weeks to get her books in order.

The $83,000 Question: How Much Do Regulations Really Cost Small Businesses?

How much does it cost the average small business to comply with government regulations? One recent survey, released just in time for Donald J. Trump’s inauguration, dropped this eye-popping number: at least $12,000 a year. And you don’t even want to know what a start-up spends on regulations in its first year. However, I’ll tell you anyway — a whopping $83,019.

These figures come from the first-ever Small Business Regulations Survey, conducted by the National Small Business Association, which of course makes it its business to reduce the regulatory burden on small businesses. Among other conclusions, the survey found that 44 percent of businesses spend at least 40 hours a year dealing with federal regulations, and 29 percent spend at least that much on state and local rules. Three-quarters of business owners say that they have spent time reading proposed rules at least once, and of these, not quite two-thirds discover that more than half the time, the rules they’ve read wouldn’t apply to them. About 40 percent of respondents claim that they have held off making a new investment because of a regulation at some point in the past.

Facebook’s Creative Shop: What Can It Do For Small Businesses (And Itself)

The service helps companies spruce up their ads in order to engage more with the platform—and also keep Facebook ahead of its competitors.

​Baked founder Matt Lewis never thought about hiring an ad agency to help boost holiday sales at his three bakeries in New York City, but he did want to run some kind of campaign this year to get people to preorder pies for Thanksgiving.

A former ad man himself, Lewis thought he was capable of making social media content that was good enough to draw in some customers. In the past, he’s hired photographers and considered hiring a design agency to spruce up the Baked website. But the costs are high. A photographer would cost him $1,500 a day, and a video shoot, about $3,800 a day. “We don’t really have those funds,” says Lewis, whose warm smile and calm demeanor might lead you to think he’s a yoga teacher, not a baker. “There’s no return, or the return would be so small after you’ve paid everybody out. It wouldn’t be worth it.”

 

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Content Marketing For Your Business For 2017

January 18, 2017 by

Are you looking to do something different this year?  Are you changing your marketing strategy to one that involves content marketing?  Then, you are not alone.  Million of businesses across the globe have been implementing content marketing to provide information that is relevant to their customers, and provide a clear benefit to their customer base. To immerse yourself in the world of content marketing, you first have to decide what is the goal your business is trying to achieve.  Then, you have to decide whether videos, podcasts or infographics are your choice instead of blog post.

For more about this topic, follow the links below.

4 Reasons Your Small Business Needs Content Marketing

Small businesses today are competing with a lot of noise.  Consumers are plowing through the clutter as they use DVRs to skip through commercials, install ad-blockers to browse the websites they love without ads interrupting, and customize what shows up in their social media news feeds.

This makes it imperative to find ways to make sure your small business isn’t ignored. Write messages that your target audience will want to see and read.  Whether you are looking for topics for social media post inspiration or ideas to use to make your blog posts draw customers in, it’s essential to reevaluate the way you communicate with customers. Replace the sales pitch with helpful information and the consumers will start to open their eyes and ears.  Market with the goal to make buyers see your brand as a valued information provider — not an interruption.

This type of marketing is called content marketing. Content marketing focuses on communicating with the customer and creating and distributing information with the intent to engage a target audience and promote brand awareness. Information needs to be relevant and value-packed to help your small business attract and retain customers.  Take a look at these 4 ways content marketing can drive results and increase your bottom line.

How Small Businesses Are Cracking the Online Marketing Code

A strong SEO foundation will almost always lead to good results in the end.

When it comes to online marketing, the purpose and objectives are generally the same as traditional strategies in terms of increasing brand awareness and finding new customers.

There are a number of ingredients that go into a successful digital promotion all the way from planning to sales. Perhaps the biggest benefit online marketing has for small businesses is that it enables them to spend each dollar more efficiently to yield a higher ROI.

Here are some ways in which small businesses are making the most out of their online marketing efforts.

Producing strong content

Content marketing is the cornerstone of every online marketing strategy. Producing stellar brand material is a surefire way to create loyal visitors and encourage sharing.

At the end of the day, the most important goal of content creation is to turn visitors into customers. This can start with small objectives like earning a follow on social media, signing up for a newsletter or taking a survey or poll.

Content Marketing for Small Business: Does it Really Work?

Does content marketing really work for small business?

That’s a question I hear all the time — and it’s a good one.

You see huge players like American Express and IBM creating loads of amazing content…

…but they have the resources and money to throw at it.

What about the little guys — the solopreneurs or small businesses of two to ten people? Can content marketing work for them?

I’m here to give you an absolute, undisputed YES!!

However, there are a few caveats (there’s always a caveat, right?):

  • You must commit fully to content marketing. Content marketing institute found that just 21% of content marketers in North America are “extremely” committed to content marketing. The other 79%? They’re just wasting their time (and everyone else’s, too).
  • You have to spend more time promoting than creating content. One of the biggest content marketing myths is “create amazing, out of this world content, and the readers will come.” This is FALSE! Unless you promote that content, NO ONE will see it, share it, or convert on it — period.

 

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Focus In Your Business For A Better Year This Time Around

January 12, 2017 by

Procrastination is not  a friend for the small business owner. As flawed human beings, we tend to put off chores till we can no longer do so. We try to “delegate” the things we do not like to do, and we make excuses as to why certain things didn’t get done on time.  Focus for the small business owner is too important to treat it lightly.  Focus can mean more sales, or a better strategy for the long run and the prosperity of the business itself. For more about this topic, follow the links below.

How To Maintain Your Small Business Focus

Like most people, I thought I understood what Attention Deficit Disorder (ADD) was all about. After all, the conversation about why some kids have a really hard time settling down and focusing in the classroom has been going on since the 1980s.

Over the years, I’ve had classmates and colleagues who were diagnosed, and through interactions with them I thought I knew what the situation was. It wasn’t until I started living with my beau, Rob, who has ADD, that I began to truly appreciate the magnitude of the condition and how it impacts everyday life.

ADD isn’t about a lack of focus. Rob can be exceptionally focused. However, his intense focus only lasts for a brief period of time. Then, in what feels like the blink of an eye, Rob’s focused on something else … and then something else, and then something else: it’s easy to see why it’s hard to get things done. The constant change in focus means using up a lot of energy without seeing a lot of results.  Luckily, there are treatments for ADD. It’s absolutely amazing what a difference medication and behavioral strategies have made in Rob’s life. With them, he can control his focus and achieve his goals.

Cramer admits he was wrong about the impact of small business on stocks

Jim Cramer was convinced last week that a jump in small business optimism would have no influence on the stock market.

“I was wrong,” the “Mad Money” host said.

The monthly National Federation of Independent Business survey of small business optimism report this week indicated that December had greatest surge in optimism since 1980, when Ronald Reagan was elected.

The survey polled 619 businesses, and showed a jump to 105.8, the highest since 2004. The survey was heavily skewed toward the notion of expansion with the notion that more optimism leads to more hiring and job creation, which translates into economic improvement.

“I can’t emphasize how important this all is because right now there is a perception in the media that there is nothing but trouble ahead with Trump’s nominations, with his plans, with his style,” Cramer said.

Abrams: 7 steps to small-business success in 2017

It’s closing in on mid-January, and what happened to all those new year’s resolutions you set with such enthusiasm 10 days ago? Resolutions often quickly get forgotten. How can you turn your good intentions for your small business into real action? Turn those resolutions into “small business success goals” for 2017.

How do goals differ from resolutions? Resolutions are intentions. Goals are specific, realistic, measurable objectives. They give you clear, practical targets. They help you achieve success. After all, one of “Rhonda’s Rules” is “you can’t reach a goal you haven’t set.”

Most small business owners, however, often feel they’re too busy running their companies to take time     to develop a specific list of goals. Besides, if you’re like me, you have a sense of your goals in your head, so why write them down? But “mental goals” tend to be either too big (“Be a millionaire by the time I’m 30”) or more likely, out of our control (“Land five new clients this week”).

Yes, developing a list of achievable goals requires a bit of work. You don’t want to sit down and just write out a whole laundry list of desires. That’s going to result in a frustrating number of unachievable targets.

 

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Small Business Lending

January 5, 2017 by

According to the FDIC website, as of September 30, 2016 there were 5,170 FDIC insured commercial banks. They gave a total of 8,544 loans as of the third quarter of 2016.  You might think that with so many banks, and loans given every year to business, there would be a surplus of loans for the small business owner.  That is not always the case. Some small businesses have a lot of  trouble getting a small business loan, even though news around the country claim small business borrowing is increasing.

For more about this and other news, follow the links below.

 

13 top U.S. microlenders for your small business

What is a microloan, and is one right for your small business?

If you’re a small-business owner on a quest for capital, there are several smart reasons to turn to nonprofit microlenders. These lenders go beyond making small loans to entrepreneurs and provide some benefits that traditional lenders don’t:

Profit is not their objective. Many microlenders are called mission-focused or mission-based lenders. They offer loans from government or nonprofit programs geared to helping disadvantaged communities, including areas that are struggling economically. Some microlenders also operate internationally, helping entrepreneurs in developing nations.

Many microlenders and nonprofits provide pro bono consulting and training, including helping small businesses build credit.

US small business borrowing rises as Trump elected president

Borrowing by small U.S. firms ticked up in November, data released on Thursday showed, as Americans unexpectedly elected Republican Donald Trump as their next president and investors bid up U.S. stocks on bets that tax cuts will boost profits.

The Thomson Reuters/PayNet Small Business Lending Index rose to 129.9 in November from a downwardly revised 119.8 in October. Measured from a year earlier, it was the first increase in six months. Movements in the index typically correspond with movements in gross domestic product growth a quarter or two ahead.

“Right now we’ve got this post-election bounce, because we know who will be in office,” said Bill Phelan, PayNet’s chief executive and founder. “Is this going to continue into a new era of growth or no? That’s unclear.”

Small Business Health Reimbursement Accounts Resurrected For 2017

Stand-alone HRAs are back for 2017. Employers don’t have to wait for the repeal of Obamacare to fund stand-alone health reimbursement accountsthat employees can use to pay for medical expenses, including health insurance coverage on the individual market. Tucked into the year-end 21stCentury Cures Act, Congress resurrected these HRAs (“qualified small employer health reimbursement arrangements”) for employers with fewer than 50 employees.

“I’ve been contacting small employer clients, telling them, ‘It looks like we can bring your plan back to life,’” says Amy Gordon, an employee benefits lawyer with McDermott Will & Emery in Chicago. “This was an unexpected surprise.”

Stand-alone HRAs were banned under the Affordable Care Act (aka Obamacare) because they didn’t meet credible coverage rules (HRAs tied to high-deductible health plans and limited HRAs which cover retiree medical expenses or just dental and vision weren’t banned and are still viable). Employers had to freeze stand-alone HRAs and not make any more contributions to them.

 

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Business News For The New Year

December 21, 2016 by

For many small business owners, the new year brings new challenges, but also many fantastic opportunities for their business.  Many small business owners reflect on the opportunities they had, and let them passed.  Was marketing their business effective this year?  Were the products and promotion adequate? Looking back at 2016, many businesses are already making changes, and preparing for the new year.  If you are one of those businesses, we wish you luck and hope all the goals for 2017 come your way.  Happy Holidays!

Cures Act: Small Business Provision Gives Employers More Health Plan Options

Small business owners will ring in the New Year with a new law that allows them to offer certain health benefits through qualified small employer health reimbursement arrangements (QSEHRAs) without facing a huge penalty.

President Obama signed the 21st Century Cures Act, to which the Small Business Healthcare Relief Act was added, on December 13, 2016. The bill comes during a time when small employers with fewer than 50 full-time equivalent (FTE) employees have had limited options when looking for the best individual health plans for their employees. Previously, under the Affordable Care Act (ACA), small employers had been prohibited from helping pay for employees’ individual health insurance through health reimbursement arrangements (HRAs), risking fines up to $36,500 per employee.

HRA fines under the Affordable Care Act

There was a time when HRAs were legal and they were extremely beneficial. HRAs for individual health insurance plans had historically been a useful tool for small employers who wanted to help employees pay for their out-of-pocket expenses.

Just 23 Percent of Small Businesses Expect Increased Sales This Holiday

The holiday cheer seems to be missing for small businesses.

Small Businesses Are Anticipating Slow Holiday 2016 Sales

A new survey reveals only 23 percent of small businesses are expecting an increase in sales this holiday season. That’s down 29 percent a year ago.

Businesses are Optimistic Overall

On a positive note however, Capital One’s latest Spark Business Barometer, has found despite the drop in sales expectations, the overall small business sentiment seems to be improving.

Forty-nine percent of business owners reported “good” or “excellent” business conditions in their area heading into 2017. That’s an increase of eight points compared to the first half of 2016.

“It is encouraging to see many businesses improving their outlook about the future, after a brief dip in confidence earlier this year. While concerns related to costs and regulations still exist, we are glad to see that optimism is on the rise,” said Buck Stinson, Head of Small Business Card at Capital One (NYSE:COF).

Your small business can afford a CTO. Here’s how

​So you’re thinking about hiring a CTO, or chief technology officer, for your startup —or dreaming about it, at least. Having someone to focus on IT best practices, disaster recovery planning and the implementation of cloud technology so that you can focus on doing what you love would be an absolute dream —perhaps an unreachable one,you think.

The national average salary for a CTO is nearly $165,000, according to Glassdoor. What small business has that kind of money lying around? You’ve perusedrésumés of independent contractors, but hiring one seems risky. Who says they’ll perform? There is a safe, affordable happy medium, and it comes in the form of an MSP, or managed service provider, that can offer you the CTO services you need in an affordable, à la carte fashion, according to the information technology experts at Frontier IT in Colorado Springs.

Why do small and new businesses need CTOs? Why does outsourcing this position makes sense for so many start-ups? How can you arrange CTO services for your company? The experts at Frontier IT answer these questions.

 

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Small Business News And Information

December 13, 2016 by

We must not believe in polls or pollsters ever again, or at least for the near future.  Predictions were wrong when pollsters assured us of an imminent victory for  Hillary Clinton. And, according to them, small business owners’ optimism before the election was assuredly flat.  After the election, the pollsters tell us small business owner’s optimism is soaring. It is soaring so much that despite their great optimism about the new president elect, they are holding onto investing, waiting to see what it’s going to happen when he actually takes office.  As is everyone.

Follow the links for more about this and other stories.

One key thing is missing from small business owners’ euphoria over Trump’s win

Several surveys show that President-elect Donald Trump’s win was a confidence boost for business owners. However, they’re not immediately planning to invest more.

On Tuesday, the National Federation of Independent Business’ report on small businesses continued this trend.

“What a difference a day makes,” said Juanita Duggan, the NFIB CEO, in the release. “Before election day small business owners’ optimism was flat, and after election day it soared.”

The headline Small Business Optimism Index jumped by 3.5 points to 98.4. Like Wall Street, small business owners are betting that Trump’s promises to ease regulations and cut taxes would support their bottom lines.

In fact, compared to the bigger companies — whose shares have rallied since the election — small business owners  are likely more excited about these prospects because they have less muscle to cope in the current environment.

8 Powerful Ways to Market Your Business on a Limited Budget

When money is tight, think outside the box.

According to HubSpot, the third top marketing challenge for companies is the lack of budgeting resources. Unless you are a startup with venture or angel capital, you probably have a limited marketing budget. Here some ways you can market your business on a limited budget.

1. Go guerilla.

Guerilla marketing looks to leverage creativity, imagination and originality in place of a big budget. Smart small businesses with a limited budget often use guerilla marketing to compete with huge companies. There is no shortage of creative guerilla marketing ideas. Here are just a few examples:

In the shadow of Trump Tower, small businesses suffer

The holiday season is typically a busy one for Judge Roy Bean Public House in midtown Manhattan.

The bar and restaurant had been on a solid run, up 20 percent overall for the year, and owner Peter Pernicone had high hopes for strong sales to close out 2016.

Then came Election Day.

The small business is located in the shadow of Trump Tower on West 56th Street, which is now swarmed with New York police officers and Secret Service agents, guarding President-elect Donald Trump as he makes the transition from businessman to commander-in-chief.

“For November, we’re down 30 percent,” Pernicone said. “They’re keeping the streets open, then closing them down. There’s no rhyme or reason. We don’t know what to expect. The police presence on the corner has been intimidating, and tourists are scared to walk down 56th street.”

 

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Tax Tips For the Small Business Owner

December 7, 2016 by

Feeling a bit uncertain about the growth of your business for 2017?  Would a bit more money in your pocket alleviate some of the financial burden you are experiencing now?  There are many advantages a C-corporation have that the small business owner does not.  But knowing the advantages your small business have can help put more money in your pocket.  Having an accountant look into your tax returns-if you don’t have the same one-can be beneficial to you.  Spotting mistakes or tax breaks you did not claim the previous years are going to be obvious to spot for the new accountant.  Don’t wait till the week before taxes are due to start preparing to file. Don’t throw away receipts throughout the year, keep them in a folder, and put them there as soon as you enter your office.  But most importantly, talk to your accountant to find ways to keep more money in your pocket.

For more about this and other stories, follow the links below.

Last-minute tax tips for entrepreneurs in 2016

Here’s an opportunity to save, but don’t delay.

If you run a small business, now is the time to shore up your finances and take advantage of available deductions to cut your tax bill.

Bear in mind, you’re wrapping up this year’s books. Advisors say it’s too early to see how the Trump administration will shape the tax regime in 2017.

“For 2016, we can play by the rules we have available to us now,” said Gavin Morrissey, managing partner at Financial Strategy Associates in Needham, Massachusetts. “Small-business owners should re-evaluate things in 2017, once we know the new tax rules under Trump.”

Though the end of the year is a good time for even regular 9-to-5 employees to do some tax planning, it’s especially critical for owners of small businesses. In part, that’s because entrepreneurs are responsible for paying their estimated state and federal taxes on time.

They’re also on their own when it comes to setting up and funding their retirement plans in a timely fashion.

“Those who do not learn history are doomed to repeat it.”

Every year, you pay your taxes. Every year, you wonder why you pay certain taxes. And every year, the process never becomes any more enjoyable. While you’re never going to welcome the action of giving the government your hard-earned money, here are several mistakes you can avoid to make the entire process less painful.

Waiting Until The Last Minute

Most tax deadlines are rigid, so don’t wait until the last minute to start. Just as you’d charge a customer extra for a quick turnaround on a project, so will your tax accountant.

Start the conversations with your accountant long before your returns are due (April 15th — or Sept. 15th for corporations and Oct. 15th for individuals, if you file for an extension). Know what inputs she or he will need, and when you’ll expect to have them. Get on their good side and your tax accountant will be more likely to try to dig up some possible deductions to save you money.

Small business owners feeling the recession pinch

ANCHORAGE – 

If you’re budgeting less for Christmas presents this holiday season, you’re not alone. Local retailers say they’re feeling the effects of the recession.

That’s no surprise to economic experts, like Bill Popp, who is president of the Anchorage Economic Development Corporation. He said consumers aren’t just worried about the drop in oil prices, but also the lack of a fiscal plan at the state level.

“We know that consumers still remain relatively wary of what the future will hold,” Popp said. “They’re not sure which way it’s going to go.”

That has people watching their money more closely and it’s hurting this holiday season for small business owners, like Katie Sevigny, owner of 7E studio.

“Small Business Saturday was down and it was down for most of us,” she said, after speaking with other business owners. But she said besides the drop in sales, it’s the length people are going to for a deal that surprised her. “People actually walking into our store, trying on items, and then either taking a picture of the tag or just looking them up online.”

 

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