Are you looking to do something different this year? Are you changing your marketing strategy to one that involves content marketing? Then, you are not alone. Million of businesses across the globe have been implementing content marketing to provide information that is relevant to their customers, and provide a clear benefit to their customer base. To immerse yourself in the world of content marketing, you first have to decide what is the goal your business is trying to achieve. Then, you have to decide whether videos, podcasts or infographics are your choice instead of blog post.
For more about this topic, follow the links below.
4 Reasons Your Small Business Needs Content Marketing
Small businesses today are competing with a lot of noise. Consumers are plowing through the clutter as they use DVRs to skip through commercials, install ad-blockers to browse the websites they love without ads interrupting, and customize what shows up in their social media news feeds.
This makes it imperative to find ways to make sure your small business isn’t ignored. Write messages that your target audience will want to see and read. Whether you are looking for topics for social media post inspiration or ideas to use to make your blog posts draw customers in, it’s essential to reevaluate the way you communicate with customers. Replace the sales pitch with helpful information and the consumers will start to open their eyes and ears. Market with the goal to make buyers see your brand as a valued information provider — not an interruption.
This type of marketing is called content marketing. Content marketing focuses on communicating with the customer and creating and distributing information with the intent to engage a target audience and promote brand awareness. Information needs to be relevant and value-packed to help your small business attract and retain customers. Take a look at these 4 ways content marketing can drive results and increase your bottom line.
How Small Businesses Are Cracking the Online Marketing Code
When it comes to online marketing, the purpose and objectives are generally the same as traditional strategies in terms of increasing brand awareness and finding new customers.
There are a number of ingredients that go into a successful digital promotion all the way from planning to sales. Perhaps the biggest benefit online marketing has for small businesses is that it enables them to spend each dollar more efficiently to yield a higher ROI.
Here are some ways in which small businesses are making the most out of their online marketing efforts.
Producing strong content
Content marketing is the cornerstone of every online marketing strategy. Producing stellar brand material is a surefire way to create loyal visitors and encourage sharing.
At the end of the day, the most important goal of content creation is to turn visitors into customers. This can start with small objectives like earning a follow on social media, signing up for a newsletter or taking a survey or poll.
Does content marketing really work for small business?
That’s a question I hear all the time — and it’s a good one.
You see huge players like American Express and IBM creating loads of amazing content…
…but they have the resources and money to throw at it.
What about the little guys — the solopreneurs or small businesses of two to ten people? Can content marketing work for them?
I’m here to give you an absolute, undisputed YES!!
However, there are a few caveats (there’s always a caveat, right?):
- You must commit fully to content marketing. Content marketing institute found that just 21% of content marketers in North America are “extremely” committed to content marketing. The other 79%? They’re just wasting their time (and everyone else’s, too).
- You have to spend more time promoting than creating content. One of the biggest content marketing myths is “create amazing, out of this world content, and the readers will come.” This is FALSE! Unless you promote that content, NO ONE will see it, share it, or convert on it — period.
