Achievers Understand the Lessons of Failure

March 4, 2015 by

64002400The fear of failure, some experts have called it a fundamental or primal fear found in all humans. Whether or not it’s a primary fear, it’s so common that it’s the basis of or inherent in all motivational or inspirational seminars, as well as being the topic of thousands of books. Much has been said and written about the fear of failure, for good reason.

It holds many people back from achieving their goals and dreams. The average person avoids success because they’re afraid they’re going to fail at the things required to achieve it. There are several reasons why the fear of failure is debilitating. One of the reasons, of why people pass up success, is that they don’t understand the lessons of failure.

The process of failing is often misunderstood. Achievers understand failure, they don’t like it, but they’ve learned to value it. One of the key characteristics of successful people is that they have the desire and ability to learn. They view a setback as an opportunity to gain knowledge and grow.

They ask themselves productive questions. What did I do correctly and how can I make it better in the future? What did I do incorrectly and how can I make it better in the future?  Successful people look for logical answers that produce useful insights, both positive and negative, which then lead to an action plan. Here’s an example.

Joe made a client presentation and was surprised when it didn’t result in a sale. He reviewed the presentation and determined that his information was solid and easy to understand. However, he’d been overconfident and failed to connect the benefits of the product to the client’s needs – a fundamental error. Joe created an action plan to meet with the client again and created a pre-sales checklist to avoid making the same mistake in the future.

Unsuccessful people ask non-productive questions. The answers to these questions are emotionally based, instead of logically based. Often, no useful information can be obtained from these answers. This blocks the person’s ability to learn a lesson from the experience, making forward momentum difficult, usually impossible. Here’s another example.

Steve made a client presentation and was surprised when it didn’t result in a sale. He asked himself unproductive questions (Why can’t I do anything right? Why do these things always happen to me?). He got answers he wasn’t able to use (I’ll never get this. The client is out to get me.).   The plan formulated from these answers is – There’s no use in trying. The opportunity to learn from the lesson of failure is lost.

Success, in spite of the fear of failure, is a hallmark of achievers. They don’t seek it out, but they don’t avoid it either. C. S. Lewis said it well, “Failures, repeated failures, are finger posts on the road to achievement. One fails forward toward success.”

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Small Business News

March 3, 2015 by

59948705At the beginning of starting a new venture, an entrepreneur or small business owner forgoes many of the financially crippling costs of starting the new business, sometimes with disastrous consequences. Hiring an accountant or a small business coach may seem financially impossible in the beginning, but as you travel the business road ahead you realize how important having the right people helping you is for your business.

Follow more business news below.

Ohio repeats as No. 2 in ‘Site Selection’ rankings 

Ohio came in second in the country in Site Selection magazine’s annual economic-development rankings. Ohio cities big and small also fared well in the rankings released yesterday.

Site Selection magazine Governor’s Cup Competition issues rankings based on economic-development projects per capita and total projects.

Ohio repeated its 2013 performance by coming in second in both competitions among the states.

Corporate tax reform will hurt small business, unless 

Corporate tax reform will pose a big problem for America’s small businesses unless Congress tackles the ‘pass-through’ problem. By letting firms deduct dividends distributions, lawmakers could erase many of the tax complications business owners currently face.

Tax reformers agree the United States needs a more competitive corporate tax system. To be competitive the 35 percent corporate tax rate must come down. But the trade-off for a lower corporate tax rate – the elimination or reduction of deductions and credits – will cause big problems for America’s small businesses.

Their taxes will go up with no offsetting reduction in their individual tax rate.

That’s because most small businesses – and 94 percent of all US businesses – organize themselves as pass-through entities. Sole proprietorships, S corporations, partnerships, and limited liability corporations taxed as partnerships are called pass-through businesses because their profits, gains, deductions, and credits are not taxed at the corporate level and instead pass through to the owners’ individual tax returns. This makes the owners’ returns mind-numbingly complex, but they put up with it because it’s cheaper than paying corporate tax.

The Essential Small Business Resource Is Already Working for You

As a small business owner, you’re probably paying a monthly fee for a bookkeeper, accountant or a CPA. Most likely, you’re turning to these professionals for standard tax, bookkeeping and auditing services only, but your accountant is probably knows your financials as well as you, if not better. Your accountant can be your partner to build a solid financial strategy.

Here’s what to look for in an accountant to get the most out of the relationship:

A trusted advisor.

Filed Under: Ohio Business News Tagged With: , , , , , , , , , , ,

Ohio Small Business News and other Stories

February 20, 2015 by

54640451There may be small businesses that believe social media or marketing will be the answer to some of their financial woes, when in fact, having a quality product that consumers want and need may be the answer to all of our problems. Marketing and social media can help a business promote their products and services, but they cannot sell them. Knowing how to use social media, and knowing what to expect from their use is crucial to any small business owner. Follow the links below for more information about Ohio small business news.

Success Story: Ohio

By Dan O’Brien

Police Officer Invents ‘Bolo Stick’ to Protect Schools.

YOUNGSTOWN, Ohio — The device is remarkably simple: a steel bracket and anchor pin that affixes to the base of a door, preventing an intruder from opening or forcing that door open.

What’s even more remarkable is that no one else has thought of it until now.

“I’ve been a police officer for 28 years, I’m an instructor at the police academy,” says William Barna, inventor and owner of the Bolo Stick, a security tool that he is marketing to local schools and hopes to sell across the country. The name of the product is derived from a common police term, “Bolo,” short for “be on the lookout.”

Over the last several years, Barna, a resident of Howland, became interested in how school systems responded to security threats, such as a potential gunman in the building. All followed the “Alice” plan, an acronym for alert, lockdown, inform, counter and evacuate. “They would shut the doors, lock them, shut the lights and pile desks and chairs in front of the door to make it harder for an intruder to come in.”

Should Ohio’s minimum wage be increased to $10.10?

CLEVELAND, Ohio – The low-wage workers’ movement, which successfully lobbied last year for minimum wage hikes throughout the country, could rally to increase Ohio’s minimum wage to $10.10.

Last week, state Sen. Kenny Yuko, Democrat of Richmond Heights, introduced Senate Bill 25 that would give minimum wage workers in Ohio a $2-an-hour raise in January 2016. The state’s minimum wage is currently $8.10.

Artheta Peters of Cleveland, who earns the current minimum wage after 13 years as a home health care worker, said she is underpaid for providing one-on-one care to the sick and elderly. She is among the home health care workers who demonstrated locally last year as part of the national fast-food workers’ strikes. Peters and her fellow home health care workers rallied, not only in solidarity with fast-food workers, but also to demand a $15 minimum wage in their field.

Beware Of Small Business Wire Transfer Scam

Late last week, the Federal Bureau of Investigation (FBI) issued a wire transfer scam alert for all small businesses in the United States. According to the FBI alert, between October 2013 and December 2014 a total of 1,198 complaints from U.S.- based companies were received dealing with wire transfer scams. Losses from these incidents totaled more than $179 million. The FBI also reports that the scams can follow a Ransomware incident, and may involve a fraudster contacting a vendor and requesting a change of payment to an alternate fraudster-controlled bank account.

How To Mitigate This Type of Scam

If you’re a small business owner, you may be at risk for this kind of scam. The FBI recommends the following mitigation steps for these types of scams:

  • Keep all of your anti-virus software up-to-date.
  • Educate your workforce about security best practices.
    • Be sure that any changes to payments via electronic transfer are verified with an employee of the bank and at a phone number that you utilize for assistance.
Filed Under: Ohio Business News Tagged With: , , , , , , , , , ,

Small Business Tax Cuts

February 18, 2015 by

64002400The tax reduction small business owners are taking advantage this year is the 75% reduction on the first 250,000 in income. The new tax cuts the governor of Ohio is proposing may seem like a good deal to many small businesses, until those businesses can see, the tax cuts will be minimal. For more news about small business news and what is happening in Ohio, follow the links below.

Meet Congress’s new small business leaders

Rep. Steve Chabot can empathize with small business owners. Before launching his political career – and between his two stints in Congress – the Ohio Republican and seasoned attorney owned and ran his own law practice in Cincinnati.

“We were a small storefront law office, and we had to deal with all the things that come with running a business,” Chabot said in a recent interview on the Hill. “I have seen firsthand the challenges that are faced by small business folks.”

It’s that experience that lured Chabot onto the House Small Business Committee when he first arrived in Washington 1995. After 19 years on the panel (he lost a reelection bid in 2008 only to win back the seat two years later), Chabot last month took over as chairman. He replaces Rep. Sam Graves (R-Mo.), who stepped down in keeping with self-imposed term limits.

Tea Party’s Disastrous Tax Cut Experiment Comes To Ohio

Ohio Gov. John Kasich (R) wants to mimic a tax cut experiment that has already brought fiscal calamity and public service cuts to a state 600 miles west of his.

Kasich describes his $696 million tax cut as a helping hand to small businesses. But the design of the cut would put the bulk of that benefit into the hands of just a few high-income business entities with a handful of employees while providing just a few hundred dollars each to the vast majority of the people who would benefit, according to an analysis by the Cleveland Plain Dealer. For nine out of every 10 companies that would benefit from the Kasich cut, the total yearly savings would be $364 or even less.

For the remaining 10 percent of companies affected, savings could be as high as $8,000 a year, a number that Kasich administration officials acknowledge is far too low to create even a single job per company. Instead of pitching the cut as a direct job creator, the officials are marketing it as an “every little bit helps” move for hardworking entrepreneurs.

How social media can make your small business go gangbusters

Social media is constantly being touted for its brand-building power, and rightly so. But many small businesses fail to reap the expected benefits from their investments of time and money in social media, largely because they haven’t fully grasped the unwritten rule of social media marketing: It’s not which tools you use, it’s how you use them that spells the difference between profitable performance and lackluster results.

Like professional marketers, successful small business owners target their social media activities for maximum impact. While their competitors are adrift in a sea of tweets and blog posts, savvy strategists focus and fine tune their social-media plays. Consider three social media campaigns that generated big results through careful targeting:

  1. When Denver-based Sword & Plough launched its business to recycle military surplus material into tote bags and related products, it had a bold idea and grassroots support, including a $6,500 award from Harvard’s Pitch for Change competition. The firm’s start-up financing strategy focused on building its network of contacts via social media as the springboard for a Kickstarter campaign.
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Goal-Setting is a Way to Success

February 9, 2015 by

64510516The way to achieve success is an age old mystery. Why do some people attain it and others don’t? Researchers, professors, psychologists and motivational speakers have spent lifetimes attempting to quantify and answer that question. They’ve discovered that, while there are many ways people can attain their dreams, goal-setting is still the gold standard. Here are 3 of the proven methods successful people use to achieve their goals.

Make a plan – A new study (soon to be published in “Behavioral Science and Policy”) has found that many people sabotage themselves at the very beginning of their quest for success. The more they want something the less likely they are to develop a plan and set goals to reach it. Its basic human behavior that most people think good intentions are enough and positive thinking will carry them through.

However, thinking isn’t action, doing is action – good intentions and positive thinking aren’t nearly enough. Overwhelmingly, empirical data and antidotal information shows that people with written plans are much more likely to complete their goals than those who don’t have a written plan.

Break it down – Break the components of the plan down into manageable pieces. A goal that’s not parsed into smaller, practical actions is too uncontrollable and complex. When people don’t have control they feel frustrated, confused, incompetent and inadequate to the task, which leads to abandonment of the objective.

For example, Joe set the goal of “Being a Better Manager”. It was a good goal, but impossible to achieve without being defined and broken down. What did it really mean? How was he to know when he reached it? What did he have to “do” to be successful? He worked with a coach to define, quantify and sort out the components into manageable daily tasks.

Build in consequences and rewards – After the plan is made and broken down into controllable tasks it’s important to benchmark them, and then attach rewards and consequences to each benchmark. If the mark is hit then the reward is given, if it isn’t hit the consequence is triggered. People are much more likely to meet their goals when this happens.

Involving others is intrinsic to this process. People are more successful in reaching their goals when others know about them. Joe and his coach created a system – when he reached a goal he took the afternoon off to golf and when he didn’t reach a goal he spent Saturday mornings cleaning up the break room. Both the carrot and the stick helped him stay on track.

Goal setting and monitoring can be rewarding and worthwhile. Other times it’s tedious and time consuming. That’s why successful people do it and unsuccessful people don’t. Successful people do the things that unsuccessful people aren’t willing to do.

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Gov. Kasich’s Budget Proposal

February 3, 2015 by

business (6)Many of the states that are considered “small business friendly” are those states that do not have income tax. Gov. John Kasich tax reforms for Ohio and the proposed elimination on income tax from small business owners, is an attempt to help Ohioans share the wealth of the state. Among other proposed tax initiatives is increasing personal exemption for Ohioans earning less than $40,000. For more news about Gov. Kasich tax plans follow the links below.

John Kasich to propose eliminating income tax on most small businesses, boost exemptions for low-, middle-income Ohioans

COLUMBUS, Ohio — The budget proposal Gov. John Kasich will unveil Monday will include reforms that would eliminate state income tax on nearly all small businesses in Ohio and increase exemption levels for lower- and middle-income Ohioans.

Kasich revealed his plan in an appearance Thursday before a conference of the Ohio Association of Community Action Agencies. He also used the event to highlight initiatives in his budget that will help to lift the poor out of poverty and make Ohio’s welfare programs operate more effectively.

His tax plans, touted as “a comprehensive plan for helping all Ohioans share in our state’s prosperity, call for:

  • Elimination of income tax from small businesses — pass through entities such as sole proprietorships and S-corp. companies that report income on the owners’ individual tax returns.
  • Increasing the personal exemption for Ohioans earning less than $40,000 a year from $2,200 to $4,000 in 2015.
  • Increasing the personal exemption for Ohioans earning $40,000 to $80,000 a year from $1,950 to $2,850.

Governor’s new budget to include the elimination of the state’s income tax for many small businesses

CLEVELAND – Cleveland’s West 25th Street is a large part of the city, no doubt, but it is a large part made up of small parts.

“Half of Cleveland’s jobs are in small businesses,” said Sam McNulty. The Market Garden Brewery founder should know—as a small business owner he is an employer and one who could benefit by Governor John Kasich’s budget proposal to be unveiled Monday.

The plan would eliminate the state income tax on small businesses with annual gross receipts of $2 million or less.

“It’s significant and instead of just sending this off to the state… we’ll be able to efficiently deliver those same dollars to the business, reinvest and again creating jobs,” said McNulty. “What this does is this gives all of us the ability to grow the city even more and really supercharge the renaissance we’re seeing.”

The tax cut would cost the state about $700 million over two years and the income tax exemption another $372 million, a fraction of Ohio’s current $60 billion-plus budget.

Big Tax Cuts For Small Businesses

CINCINNATI (Paula Toti) — Governor John Kasich officially released his new budget proposal on Monday. He says the state is doing better financially and it’s time for income tax cuts for everyone. Under the plan if you make less than $80,000 a year, you would see an increase in the personal exemption you can claim. Tax rates would also be cut under the Governor’s plan, with the top income tax rate under five percent (verses eight and a half). The part of the plan getting the most buzz is to eliminate state income taxes on small business. The tax break on small businesses would be big. However, what a lot of people don’t realize is there is currently a big break. In the 2014 tax year, 75 percent of the first 250 thousand in income is state income tax exempt. Kasich would increase that to 100 percent, and the bigger part may be that it would expand to any company with less than two million in gross receipts. The Cincinnati USA Regional Chamber says that’s 85 percent of its members. While it might not mean every small shop will lower prices, the chamber says it likely means more jobs and investing in the local economy.

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Small Business Growth And the Top Scams of 2014

January 22, 2015 by

Customer Relationship Management business chart on a digital tabDuring the holidays, scams are rampant and catch people unawares, but scams are truly present throughout the whole year and that is why you have to be aware of them. Businesses and individuals alike fall victims to these vile scams and tactics from these individuals, protecting yourself and learning of these tactics can help you avoid them altogether. Follow the links below for more news about small business.

Better Business Bureau’s top 10 scams of 2014

The Houston Better Business Bureau has tallied up the statistics from 2014 and created a Top 10 Scams list. Here’s a heads-up to what scams consumers can expect to see again in 2015.

The BBB’s Top 10 Scams of 2014

Microsoft/computer scams
A caller claims to be from Microsoft or a representative from another computer software company. The caller offers to solve a computer problem or sell a software license in an effort to gain remote control of the consumer’s computer, and later requests a fee for service. Always check out a company first and only hire trusted repair businesses. Microsoft does not make unsolicited phone calls for computer help.

IRS scams
People report receiving calls from “IRS representatives” who claim they owe taxes and must pay or a warrant will be issued for their arrest. Or, they claim the IRS is pursuing a lawsuit against you and you must make a payment immediately. The IRS never uses phone calls for collection purposes. Instead, they only contact taxpayers via U.S. mail.

Small-business transactions hit a record in 2014

A report by BizBuySell.com shows that small-business transactions in 2014 were at the highest level since the online business-for-sale marketplace started tracking data in 2007.

The report aggregates statistics from business-to-sale transactions reported by participating business brokers nationwide.

A total of 7,494 closed transactions were reported in 2014, an increase of 6 percent from 2013, which was the previous record.

This marks the second straight year of such strong activity after several slow years during and immediately following the recession. On average, 2013 and 2014 transaction totals are up 55 percent from the recession and recovery period from 2010 through 2012.

Managing business growth: expert advice for small businesses

Although cash is undoubtedly king, fast growth can wreak havoc on a fledgling business if not managed correctly. When you’re expanding faster than you’re being paid, hiring staff, finding an office and managing stock can take on added difficulty. We held a live Q&A on the topic of managing growth, with advice from a panel of experts. From chasing payments to deciding when to hire, here’s what they suggested:
How can I push a client to pay without losing them?
Late payments cause havoc with an SME’s bottom line. However while encouraging a client to pay, you don’t want to shut the door in their face forever.

Technology can help you here, says Ashley Driver, education specialist at Xero. “There are some great services available to help chase your clients, for example Chaser. We’re seeing some great results from our business owners, accountants and bookkeepers using these types of solutions.”

Another suggestion is to implement a small percentage rise in your product or service, suggests Robert Rutherford, chief executive officer of QuoStar. “If you feel the rise is justified then often you have to stick to your guns,” he adds. “You can also re-contract a set rate or capped rate for the duration of the contract.”

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Do You Have A Business Strategy in Place?

January 14, 2015 by

64521313There are some small business owners that started their business out of necessity; they got laid off, they got fired, or they did not agree with the ideology of the new management.Whatever the reasons they had to start their own business, they believe that the road to success was possible through this venue. There are probably many entrepreneurs that made it, but some are still wondering what went wrong. Being a small business owner requires you to do many “jobs” daily. The task is not easy, and the time you seem to require to accomplish those tasks seem to grow bigger every day. Time management is an important factor for every entrepreneur, planning and executing tasks on time are of the utmost importance for the success of your company. Are you having trouble finishing your tasks daily? Is your strategy for your business not even in place? Read the following articles below for more information about this topic.

Stop Thinking Long Term. Execute Strategy 90 Days at a Time.

Most savvy executives fully understand the value and necessity of doing strategic thinking and planning. After all, the saying goes, “Without a map every direction looks good.”

There are many well-known planning tools for businesses to use as guides, such as Jim Collins and Jerry Porras’ Big Hairy Audacious Goal, a blueprint for helping enterprises hone in on an objective, or Michael Porter’s Five Factor Analysis.

But while planning tools are very appropriate for defining the current state of a company as well as its desired future state, they rarely include a process for getting there.

Envisioning where your company will be in the future is important but the companies that are really great at executing their long-term vision do it 90 days at a time, focusing on bite-size pieces of progress that everyone in the company can understand and work toward collectively.

10 secrets of success for small business

What do you want to achieve in 2015 for your small business? The beginning of January is the time for New Year’s resolutions, so here are my top 10 resolutions for small-business owners and entrepreneurs.

  • Focus on recurring revenue.You may be thrilled to find any source of income, but some types of customers contribute more significantly to your long-term financial well-being. Focus foremost on customers who have the need and capacity to buy from you repeatedly rather than one-off purchasers.
  • Limit your time on social media.Social media can eat up your day even when it’s for a business purpose. Establish a time limit (I’d say 30 minutes maximum), schedule it for a specific time each day and then click off and get back to work. To limit your time on social media, schedule your social media posts in advance using a social media management tool. We use Hootsuite (www.hootsuite.com). Others are Buffer (www.bufferapp.com) and TweetDeck (www.tweetdeck.com)

Dodge The Unknowns In Your Business

The New Year is a great time to challenge our assumptions concerning what we know about our businesses. A fresh look includes questioning whether business givens are all that accurate. You may be aware of Donald Rumsfeld’s famous comment about the dangers of the unknown:

But there are also unknown unknowns…the ones we don’t know we don’t know…it is the latter category that tend to be the difficult ones.

In the business world, the point of this idea is that we need to keep an eye out for those things we don’t know – but think we do. Bad assumptions lead to bad business judgments.

5 assumptions that can lead to bad outcomes

Paraphrasing to protect the innocent, these comments I heard in 2014 demonstrate the business risk of bad assumptions you can avoid in 2015.

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Time Management For Your Business and Personal Life

January 7, 2015 by

business (5)Almost half of Americans make a New Year’s resolution, and a very small percentage of those people are successful.  But one of the most frequent New Year’s resolutions is the wish to spend more time with their family or loved ones. If your business is taking too much time away from the things you wish to do, isn’t this a year to fix it?  Efficiency in the workplace can be accomplished, thus giving you more time to take care of other issues that will enable you to have more time to enjoy life.   For more about time management and efficiency in the workplace, follow the links below.

5 Fundamental Ways To Save Time And Increase Personal Efficiency In 2015

One constant in my management career – and I strongly suspect in many, many others – was that with challenging projects, challenging people, and a host of intractable business problems, there were never enough hours in the day to do what, in a perfect world, needed to be done.  Simply put, in management you never have enough time.  Accordingly, here are 5 fundamental ways to save time and increase personal efficiency in 2015.

Letting go – Are you delegating all you should be?  Are you holding on to things that others on your staff could be doing just as effectively as you?  Do you tend to bottleneck projects, with others waiting for your decisions and being delayed in the process?  The fact is, all really effective executives are also highly efficient delegators.  There’s no choice.  With multiple projects and priorities swirling around, they have to be… or they wouldn’t be effective for long.

Keep at bay the Great Devourer of Time – I’m speaking of course of meetings, which have a vast appetite for corporate time… and, as everyone in business knows, are too often inefficient.  Time wasted in meetings when other projects needed doing was a constant pet peeve of mine in the business world.  To the extent you can save time both in those meetings you attend (Do I really need to go? Can I send someone else in my place? Can I find out what I need to in a quick phone call instead?) and those you set up (Do I really need to schedule an hour? Might a half hour do? Or even 15 minutes?), your schedule will thank you for it.  Naturally some meetings are valuable and essential, no doubt about it.  But if you approach them all from a certain skeptical standpoint of operational efficiency, you’ll likely find yourself returning useful time to your calendar on a regular basis.

5 Secrets to Managing Your Business While Traveling

Traveling the world and running a business at the same time seems like a glamorous lifestyle: You can work from anywhere you want, make your own schedule and be your own boss.

But the characteristics that make it desirable also turn it terrible.

After all, with complete freedom to choose between exploring far-off lands (and people) and sitting in an Internet cafe doing SEO chores, participating in conference calls and writing emails, who would choose to do the latter tasks? Not many people.

Given the option, you would probably close your computers and go exploring with those beautiful Scandinavians who just invited you to the beach.

The digital-nomad lifestyle may seem appealing, but there’s nothing glamorous about freaking out because your Internet connection in a small town suddenly went out two minutes before an important conference call or product launch.

Yet it’s possible to find a balance and successfully run a business from the road, relying on time management and careful planning.

Build Your Business For Lasting Success With This Tip From The Grateful Dead

Whether you’re into hippy jam bands or not, you have to admit: The Grateful Dead were masters of their business. Sure, they only had one Top 10 song on the Billboard Hot 100 chart. They didn’t win a Grammy during three decades of active music production (though they did finally receive a Lifetime Achievement Award in 2007).

But they found a niche and they dominated it — and their strategy is one that businesses of all kinds can learn from.

You’ve heard about the fox and the hedgehog: the ancient Greek poet Archilochus penned the oft-repeated phrase “… the fox knows many things, but the hedgehog knows one big thing.” The poem is a philosophical touch point for business theory, personality testing, and more. The Hedgehog’s one big thing — curling into a ball to protect himself from attack — helped him fend off the more cunning fox, whose every creative effort to eat the hedgehog is foiled.

The hedgehog approach is key to starting a successful business. A successful startup knows its one big thing and does it better — or cheaper, or faster — than anyone else.

It’s exactly what the Grateful Dead did in developing and marketing their music. Brian Halligan and Dharmesh Shah, the founders of Hubspot, argue in their book Inbound Marketing that the Grateful Dead found extraordinary success by doing three simple things: they created a niche market, they upended traditional marketing strategies to build an audience, and they focused like a laser on the one thing they could do best.

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Now is a Good Time to Reflect and Direct

January 7, 2015 by

business (10) The company party was a success, clients were feted, venders gave you more liquor than you will drink in all of 2015, vacations are over and people are settling back into their work routines.  If you have not already done so, now is an excellent time to think about and set your company goals for the coming year.  In addition, this is a good point in time to get input and by-in from your advisors, key people and employees.

This time of year is a window of opportunity, because, it is human nature to use milestones (i.e. the New Year, birthdays, anniversaries, holidays) as an occasion for people to look at themselves.  They reflect on where they have been and set goals for where they want to go.  They see these recognized, fixed points in time as a place to start anew, wipe the slate clean or correct past mistakes.

An effective manager will utilize this knowledge of their employee’s behavior and mindset.  He will use this insight to create focal points and manage the employees towards the company’s goals.  He takes advantage of people’s natural inclination to use a milestone as a starting place and rallying point.

Concerned that you missed the 1st?   Don’t be, it doesn’t matter; there are other milestones to use instead.  While the focus is usually on the New Year it does not have to be then – people can and do reflect, start fresh and commit to a goal at any time.  What matters is that it has a defining starting point.

Therefore, launching a new set of goals can be at the beginning of the fiscal year, the company’s anniversary, the July 4th picnic or Labor Day.  Monday is the most popular day of the week for people starting new goals and is shown to be the best day for kick-off, and benchmarking, meetings.

A successful manger will learn about and use his knowledge of human nature to reflect and direct.  He will use people’s natural proclivities for milestones (and benchmarks) to set and meet goals for the business.  As Warren Bennis (a pioneer in the field of leadership) once said, “Leadership is the capacity to translate vision into reality”.

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