Productivity In The Workplace

February 6, 2017 by

Small and big businesses regardless of what industry they are in, try to boost productivity in the workplace to achieve their goals.  Whether they are offering financial incentives, recognition across the company, or extra vacation days, companies will go to extra lengths to reach or boost workplace productivity.

Every company has employees that are super stars and their productivity is unparalleled.  But, as every company have super stars, they have the super “duds” in it as well.  When looking into improving the productivity in your company, you have to take into account that all your employees have to be accountable for the work they do or are supposed to do.  The superstars can only take the team up to a point. Dragging the employees that are falling way below their potential is exhausting and mentally exhausting for everyone else.

Metrics that help you measure the productivity of your employees and yourself are widely available for businesses.  Every employee believes he is productive, but remember that productivity is a very subjective concept for many of us. We do not measure time or productivity equally.  Reading and answering all emails in your inbox may seem like you are productive, even if you do nothing else.  For other people answering all those emails is only the beginning of their day.

When measuring the productivity of your employees-and yourself-take into consideration that employees respond differently to what management or they owner tells them.  For many employees a job performance review and an unsatisfactory review at that, can be more harmful that no review at all.  You have to get to know your employees before handing out advice.  Sometimes a pat on the back, or a nice word at the beginning of the day are for many employees enough to continue working hard for you.  Recognition that they are doing a good job and that you are aware of it, can increase the productivity of many of your employees.

Most workers across the United States have a life outside work. Families, other jobs, elderly parents, financial problems and a myriad of other issues, are a constant reminder that we are humans and have a limited time of hours every day.  Expecting the employee to be a happy and responsive human being every single day is expecting too much.  When asking an employee for X, Y and Z, think before and ask yourself if it is too much.  I do not believe that you have to hire a slacker and let it be, just think that a happy employee will be a more productive employee for you and your company.

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Small Business News For This Coming Tax Season

January 26, 2017 by

There are not many relationships in business as important as that of an accountant or tax advisor and a small business owner during this time of year.  During the months ahead, when many small business owners are already thinking about taxes, the advice these people offered them can be a tremendous financial relief for their business. Small business owners try to minimize as much as possible the amount of taxes they pay every year. The advice a CPA  gives them can save them hundreds, if not thousands of dollars.

Talk to a tax advisor soon, prepare papers and other proper documents to take to him/her and beat the rush.

For more about this and other topics, follow the links below.

Tax season is here with rising stress levels, headaches for small businesses

NEW YORK (AP) – With the start of tax season, stress levels are rising at many small businesses.

Even owners who are organized, keep good books and stay in touch with their accountants can find compiling returns to be a painful process. One reason is that tax laws change often, says Rosamaria Bravo, a certified public accountant with the firm MBAF in Miami. One of this year’s big differences: Partnership returns must be filed by March 15, a month earlier than in the past. And companies known as C corporations have a filing deadline of mid-April, after having a March due date in past years.

“It’s very hard to stay on top of all the information,” Bravo says. “The average business owner is more worried about their day-to-day operations.”

Here’s a look at some lessons small business owners learned:

USING SOFTWARE WISELYWhen Christina Divigard started an advertising agency, she bought accounting software and began keeping the company’s books herself. When tax season arrived, she discovered that out of inexperience, she’d incorrectly entered some information and misclassified some types of deductions. It took two weeks to get her books in order.

The $83,000 Question: How Much Do Regulations Really Cost Small Businesses?

How much does it cost the average small business to comply with government regulations? One recent survey, released just in time for Donald J. Trump’s inauguration, dropped this eye-popping number: at least $12,000 a year. And you don’t even want to know what a start-up spends on regulations in its first year. However, I’ll tell you anyway — a whopping $83,019.

These figures come from the first-ever Small Business Regulations Survey, conducted by the National Small Business Association, which of course makes it its business to reduce the regulatory burden on small businesses. Among other conclusions, the survey found that 44 percent of businesses spend at least 40 hours a year dealing with federal regulations, and 29 percent spend at least that much on state and local rules. Three-quarters of business owners say that they have spent time reading proposed rules at least once, and of these, not quite two-thirds discover that more than half the time, the rules they’ve read wouldn’t apply to them. About 40 percent of respondents claim that they have held off making a new investment because of a regulation at some point in the past.

Facebook’s Creative Shop: What Can It Do For Small Businesses (And Itself)

The service helps companies spruce up their ads in order to engage more with the platform—and also keep Facebook ahead of its competitors.

​Baked founder Matt Lewis never thought about hiring an ad agency to help boost holiday sales at his three bakeries in New York City, but he did want to run some kind of campaign this year to get people to preorder pies for Thanksgiving.

A former ad man himself, Lewis thought he was capable of making social media content that was good enough to draw in some customers. In the past, he’s hired photographers and considered hiring a design agency to spruce up the Baked website. But the costs are high. A photographer would cost him $1,500 a day, and a video shoot, about $3,800 a day. “We don’t really have those funds,” says Lewis, whose warm smile and calm demeanor might lead you to think he’s a yoga teacher, not a baker. “There’s no return, or the return would be so small after you’ve paid everybody out. It wouldn’t be worth it.”

 

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Content Marketing For Your Business For 2017

January 18, 2017 by

Are you looking to do something different this year?  Are you changing your marketing strategy to one that involves content marketing?  Then, you are not alone.  Million of businesses across the globe have been implementing content marketing to provide information that is relevant to their customers, and provide a clear benefit to their customer base. To immerse yourself in the world of content marketing, you first have to decide what is the goal your business is trying to achieve.  Then, you have to decide whether videos, podcasts or infographics are your choice instead of blog post.

For more about this topic, follow the links below.

4 Reasons Your Small Business Needs Content Marketing

Small businesses today are competing with a lot of noise.  Consumers are plowing through the clutter as they use DVRs to skip through commercials, install ad-blockers to browse the websites they love without ads interrupting, and customize what shows up in their social media news feeds.

This makes it imperative to find ways to make sure your small business isn’t ignored. Write messages that your target audience will want to see and read.  Whether you are looking for topics for social media post inspiration or ideas to use to make your blog posts draw customers in, it’s essential to reevaluate the way you communicate with customers. Replace the sales pitch with helpful information and the consumers will start to open their eyes and ears.  Market with the goal to make buyers see your brand as a valued information provider — not an interruption.

This type of marketing is called content marketing. Content marketing focuses on communicating with the customer and creating and distributing information with the intent to engage a target audience and promote brand awareness. Information needs to be relevant and value-packed to help your small business attract and retain customers.  Take a look at these 4 ways content marketing can drive results and increase your bottom line.

How Small Businesses Are Cracking the Online Marketing Code

A strong SEO foundation will almost always lead to good results in the end.

When it comes to online marketing, the purpose and objectives are generally the same as traditional strategies in terms of increasing brand awareness and finding new customers.

There are a number of ingredients that go into a successful digital promotion all the way from planning to sales. Perhaps the biggest benefit online marketing has for small businesses is that it enables them to spend each dollar more efficiently to yield a higher ROI.

Here are some ways in which small businesses are making the most out of their online marketing efforts.

Producing strong content

Content marketing is the cornerstone of every online marketing strategy. Producing stellar brand material is a surefire way to create loyal visitors and encourage sharing.

At the end of the day, the most important goal of content creation is to turn visitors into customers. This can start with small objectives like earning a follow on social media, signing up for a newsletter or taking a survey or poll.

Content Marketing for Small Business: Does it Really Work?

Does content marketing really work for small business?

That’s a question I hear all the time — and it’s a good one.

You see huge players like American Express and IBM creating loads of amazing content…

…but they have the resources and money to throw at it.

What about the little guys — the solopreneurs or small businesses of two to ten people? Can content marketing work for them?

I’m here to give you an absolute, undisputed YES!!

However, there are a few caveats (there’s always a caveat, right?):

  • You must commit fully to content marketing. Content marketing institute found that just 21% of content marketers in North America are “extremely” committed to content marketing. The other 79%? They’re just wasting their time (and everyone else’s, too).
  • You have to spend more time promoting than creating content. One of the biggest content marketing myths is “create amazing, out of this world content, and the readers will come.” This is FALSE! Unless you promote that content, NO ONE will see it, share it, or convert on it — period.

 

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Focus In Your Business For A Better Year This Time Around

January 12, 2017 by

Procrastination is not  a friend for the small business owner. As flawed human beings, we tend to put off chores till we can no longer do so. We try to “delegate” the things we do not like to do, and we make excuses as to why certain things didn’t get done on time.  Focus for the small business owner is too important to treat it lightly.  Focus can mean more sales, or a better strategy for the long run and the prosperity of the business itself. For more about this topic, follow the links below.

How To Maintain Your Small Business Focus

Like most people, I thought I understood what Attention Deficit Disorder (ADD) was all about. After all, the conversation about why some kids have a really hard time settling down and focusing in the classroom has been going on since the 1980s.

Over the years, I’ve had classmates and colleagues who were diagnosed, and through interactions with them I thought I knew what the situation was. It wasn’t until I started living with my beau, Rob, who has ADD, that I began to truly appreciate the magnitude of the condition and how it impacts everyday life.

ADD isn’t about a lack of focus. Rob can be exceptionally focused. However, his intense focus only lasts for a brief period of time. Then, in what feels like the blink of an eye, Rob’s focused on something else … and then something else, and then something else: it’s easy to see why it’s hard to get things done. The constant change in focus means using up a lot of energy without seeing a lot of results.  Luckily, there are treatments for ADD. It’s absolutely amazing what a difference medication and behavioral strategies have made in Rob’s life. With them, he can control his focus and achieve his goals.

Cramer admits he was wrong about the impact of small business on stocks

Jim Cramer was convinced last week that a jump in small business optimism would have no influence on the stock market.

“I was wrong,” the “Mad Money” host said.

The monthly National Federation of Independent Business survey of small business optimism report this week indicated that December had greatest surge in optimism since 1980, when Ronald Reagan was elected.

The survey polled 619 businesses, and showed a jump to 105.8, the highest since 2004. The survey was heavily skewed toward the notion of expansion with the notion that more optimism leads to more hiring and job creation, which translates into economic improvement.

“I can’t emphasize how important this all is because right now there is a perception in the media that there is nothing but trouble ahead with Trump’s nominations, with his plans, with his style,” Cramer said.

Abrams: 7 steps to small-business success in 2017

It’s closing in on mid-January, and what happened to all those new year’s resolutions you set with such enthusiasm 10 days ago? Resolutions often quickly get forgotten. How can you turn your good intentions for your small business into real action? Turn those resolutions into “small business success goals” for 2017.

How do goals differ from resolutions? Resolutions are intentions. Goals are specific, realistic, measurable objectives. They give you clear, practical targets. They help you achieve success. After all, one of “Rhonda’s Rules” is “you can’t reach a goal you haven’t set.”

Most small business owners, however, often feel they’re too busy running their companies to take time     to develop a specific list of goals. Besides, if you’re like me, you have a sense of your goals in your head, so why write them down? But “mental goals” tend to be either too big (“Be a millionaire by the time I’m 30”) or more likely, out of our control (“Land five new clients this week”).

Yes, developing a list of achievable goals requires a bit of work. You don’t want to sit down and just write out a whole laundry list of desires. That’s going to result in a frustrating number of unachievable targets.

 

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Small Business Lending

January 5, 2017 by

According to the FDIC website, as of September 30, 2016 there were 5,170 FDIC insured commercial banks. They gave a total of 8,544 loans as of the third quarter of 2016.  You might think that with so many banks, and loans given every year to business, there would be a surplus of loans for the small business owner.  That is not always the case. Some small businesses have a lot of  trouble getting a small business loan, even though news around the country claim small business borrowing is increasing.

For more about this and other news, follow the links below.

 

13 top U.S. microlenders for your small business

What is a microloan, and is one right for your small business?

If you’re a small-business owner on a quest for capital, there are several smart reasons to turn to nonprofit microlenders. These lenders go beyond making small loans to entrepreneurs and provide some benefits that traditional lenders don’t:

Profit is not their objective. Many microlenders are called mission-focused or mission-based lenders. They offer loans from government or nonprofit programs geared to helping disadvantaged communities, including areas that are struggling economically. Some microlenders also operate internationally, helping entrepreneurs in developing nations.

Many microlenders and nonprofits provide pro bono consulting and training, including helping small businesses build credit.

US small business borrowing rises as Trump elected president

Borrowing by small U.S. firms ticked up in November, data released on Thursday showed, as Americans unexpectedly elected Republican Donald Trump as their next president and investors bid up U.S. stocks on bets that tax cuts will boost profits.

The Thomson Reuters/PayNet Small Business Lending Index rose to 129.9 in November from a downwardly revised 119.8 in October. Measured from a year earlier, it was the first increase in six months. Movements in the index typically correspond with movements in gross domestic product growth a quarter or two ahead.

“Right now we’ve got this post-election bounce, because we know who will be in office,” said Bill Phelan, PayNet’s chief executive and founder. “Is this going to continue into a new era of growth or no? That’s unclear.”

Small Business Health Reimbursement Accounts Resurrected For 2017

Stand-alone HRAs are back for 2017. Employers don’t have to wait for the repeal of Obamacare to fund stand-alone health reimbursement accountsthat employees can use to pay for medical expenses, including health insurance coverage on the individual market. Tucked into the year-end 21stCentury Cures Act, Congress resurrected these HRAs (“qualified small employer health reimbursement arrangements”) for employers with fewer than 50 employees.

“I’ve been contacting small employer clients, telling them, ‘It looks like we can bring your plan back to life,’” says Amy Gordon, an employee benefits lawyer with McDermott Will & Emery in Chicago. “This was an unexpected surprise.”

Stand-alone HRAs were banned under the Affordable Care Act (aka Obamacare) because they didn’t meet credible coverage rules (HRAs tied to high-deductible health plans and limited HRAs which cover retiree medical expenses or just dental and vision weren’t banned and are still viable). Employers had to freeze stand-alone HRAs and not make any more contributions to them.

 

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Business News For The New Year

December 21, 2016 by

For many small business owners, the new year brings new challenges, but also many fantastic opportunities for their business.  Many small business owners reflect on the opportunities they had, and let them passed.  Was marketing their business effective this year?  Were the products and promotion adequate? Looking back at 2016, many businesses are already making changes, and preparing for the new year.  If you are one of those businesses, we wish you luck and hope all the goals for 2017 come your way.  Happy Holidays!

Cures Act: Small Business Provision Gives Employers More Health Plan Options

Small business owners will ring in the New Year with a new law that allows them to offer certain health benefits through qualified small employer health reimbursement arrangements (QSEHRAs) without facing a huge penalty.

President Obama signed the 21st Century Cures Act, to which the Small Business Healthcare Relief Act was added, on December 13, 2016. The bill comes during a time when small employers with fewer than 50 full-time equivalent (FTE) employees have had limited options when looking for the best individual health plans for their employees. Previously, under the Affordable Care Act (ACA), small employers had been prohibited from helping pay for employees’ individual health insurance through health reimbursement arrangements (HRAs), risking fines up to $36,500 per employee.

HRA fines under the Affordable Care Act

There was a time when HRAs were legal and they were extremely beneficial. HRAs for individual health insurance plans had historically been a useful tool for small employers who wanted to help employees pay for their out-of-pocket expenses.

Just 23 Percent of Small Businesses Expect Increased Sales This Holiday

The holiday cheer seems to be missing for small businesses.

Small Businesses Are Anticipating Slow Holiday 2016 Sales

A new survey reveals only 23 percent of small businesses are expecting an increase in sales this holiday season. That’s down 29 percent a year ago.

Businesses are Optimistic Overall

On a positive note however, Capital One’s latest Spark Business Barometer, has found despite the drop in sales expectations, the overall small business sentiment seems to be improving.

Forty-nine percent of business owners reported “good” or “excellent” business conditions in their area heading into 2017. That’s an increase of eight points compared to the first half of 2016.

“It is encouraging to see many businesses improving their outlook about the future, after a brief dip in confidence earlier this year. While concerns related to costs and regulations still exist, we are glad to see that optimism is on the rise,” said Buck Stinson, Head of Small Business Card at Capital One (NYSE:COF).

Your small business can afford a CTO. Here’s how

​So you’re thinking about hiring a CTO, or chief technology officer, for your startup —or dreaming about it, at least. Having someone to focus on IT best practices, disaster recovery planning and the implementation of cloud technology so that you can focus on doing what you love would be an absolute dream —perhaps an unreachable one,you think.

The national average salary for a CTO is nearly $165,000, according to Glassdoor. What small business has that kind of money lying around? You’ve perusedrésumés of independent contractors, but hiring one seems risky. Who says they’ll perform? There is a safe, affordable happy medium, and it comes in the form of an MSP, or managed service provider, that can offer you the CTO services you need in an affordable, à la carte fashion, according to the information technology experts at Frontier IT in Colorado Springs.

Why do small and new businesses need CTOs? Why does outsourcing this position makes sense for so many start-ups? How can you arrange CTO services for your company? The experts at Frontier IT answer these questions.

 

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Small Business News And Information

December 13, 2016 by

We must not believe in polls or pollsters ever again, or at least for the near future.  Predictions were wrong when pollsters assured us of an imminent victory for  Hillary Clinton. And, according to them, small business owners’ optimism before the election was assuredly flat.  After the election, the pollsters tell us small business owner’s optimism is soaring. It is soaring so much that despite their great optimism about the new president elect, they are holding onto investing, waiting to see what it’s going to happen when he actually takes office.  As is everyone.

Follow the links for more about this and other stories.

One key thing is missing from small business owners’ euphoria over Trump’s win

Several surveys show that President-elect Donald Trump’s win was a confidence boost for business owners. However, they’re not immediately planning to invest more.

On Tuesday, the National Federation of Independent Business’ report on small businesses continued this trend.

“What a difference a day makes,” said Juanita Duggan, the NFIB CEO, in the release. “Before election day small business owners’ optimism was flat, and after election day it soared.”

The headline Small Business Optimism Index jumped by 3.5 points to 98.4. Like Wall Street, small business owners are betting that Trump’s promises to ease regulations and cut taxes would support their bottom lines.

In fact, compared to the bigger companies — whose shares have rallied since the election — small business owners  are likely more excited about these prospects because they have less muscle to cope in the current environment.

8 Powerful Ways to Market Your Business on a Limited Budget

When money is tight, think outside the box.

According to HubSpot, the third top marketing challenge for companies is the lack of budgeting resources. Unless you are a startup with venture or angel capital, you probably have a limited marketing budget. Here some ways you can market your business on a limited budget.

1. Go guerilla.

Guerilla marketing looks to leverage creativity, imagination and originality in place of a big budget. Smart small businesses with a limited budget often use guerilla marketing to compete with huge companies. There is no shortage of creative guerilla marketing ideas. Here are just a few examples:

In the shadow of Trump Tower, small businesses suffer

The holiday season is typically a busy one for Judge Roy Bean Public House in midtown Manhattan.

The bar and restaurant had been on a solid run, up 20 percent overall for the year, and owner Peter Pernicone had high hopes for strong sales to close out 2016.

Then came Election Day.

The small business is located in the shadow of Trump Tower on West 56th Street, which is now swarmed with New York police officers and Secret Service agents, guarding President-elect Donald Trump as he makes the transition from businessman to commander-in-chief.

“For November, we’re down 30 percent,” Pernicone said. “They’re keeping the streets open, then closing them down. There’s no rhyme or reason. We don’t know what to expect. The police presence on the corner has been intimidating, and tourists are scared to walk down 56th street.”

 

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Tax Tips For the Small Business Owner

December 7, 2016 by

Feeling a bit uncertain about the growth of your business for 2017?  Would a bit more money in your pocket alleviate some of the financial burden you are experiencing now?  There are many advantages a C-corporation have that the small business owner does not.  But knowing the advantages your small business have can help put more money in your pocket.  Having an accountant look into your tax returns-if you don’t have the same one-can be beneficial to you.  Spotting mistakes or tax breaks you did not claim the previous years are going to be obvious to spot for the new accountant.  Don’t wait till the week before taxes are due to start preparing to file. Don’t throw away receipts throughout the year, keep them in a folder, and put them there as soon as you enter your office.  But most importantly, talk to your accountant to find ways to keep more money in your pocket.

For more about this and other stories, follow the links below.

Last-minute tax tips for entrepreneurs in 2016

Here’s an opportunity to save, but don’t delay.

If you run a small business, now is the time to shore up your finances and take advantage of available deductions to cut your tax bill.

Bear in mind, you’re wrapping up this year’s books. Advisors say it’s too early to see how the Trump administration will shape the tax regime in 2017.

“For 2016, we can play by the rules we have available to us now,” said Gavin Morrissey, managing partner at Financial Strategy Associates in Needham, Massachusetts. “Small-business owners should re-evaluate things in 2017, once we know the new tax rules under Trump.”

Though the end of the year is a good time for even regular 9-to-5 employees to do some tax planning, it’s especially critical for owners of small businesses. In part, that’s because entrepreneurs are responsible for paying their estimated state and federal taxes on time.

They’re also on their own when it comes to setting up and funding their retirement plans in a timely fashion.

“Those who do not learn history are doomed to repeat it.”

Every year, you pay your taxes. Every year, you wonder why you pay certain taxes. And every year, the process never becomes any more enjoyable. While you’re never going to welcome the action of giving the government your hard-earned money, here are several mistakes you can avoid to make the entire process less painful.

Waiting Until The Last Minute

Most tax deadlines are rigid, so don’t wait until the last minute to start. Just as you’d charge a customer extra for a quick turnaround on a project, so will your tax accountant.

Start the conversations with your accountant long before your returns are due (April 15th — or Sept. 15th for corporations and Oct. 15th for individuals, if you file for an extension). Know what inputs she or he will need, and when you’ll expect to have them. Get on their good side and your tax accountant will be more likely to try to dig up some possible deductions to save you money.

Small business owners feeling the recession pinch

ANCHORAGE – 

If you’re budgeting less for Christmas presents this holiday season, you’re not alone. Local retailers say they’re feeling the effects of the recession.

That’s no surprise to economic experts, like Bill Popp, who is president of the Anchorage Economic Development Corporation. He said consumers aren’t just worried about the drop in oil prices, but also the lack of a fiscal plan at the state level.

“We know that consumers still remain relatively wary of what the future will hold,” Popp said. “They’re not sure which way it’s going to go.”

That has people watching their money more closely and it’s hurting this holiday season for small business owners, like Katie Sevigny, owner of 7E studio.

“Small Business Saturday was down and it was down for most of us,” she said, after speaking with other business owners. But she said besides the drop in sales, it’s the length people are going to for a deal that surprised her. “People actually walking into our store, trying on items, and then either taking a picture of the tag or just looking them up online.”

 

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Marketing Your Business For Success

November 15, 2016 by

64510516

Marketing is essential for any business.  The global economy has made businesses across the globe have a longer reach.  Marketing therefore is an essential part of doing business here in the USA or abroad.  Depending on what your business is selling, marketing can help your business acquired customers all across the United States, making your success a bit more possible. 

For more about this another topics, follow the links below.

The Trump effect on small businesses

Lisa Hall has mixed feelings about Donald Trump’s victory in the presidential election.

The New York restaurant owner does not agree with all of his politics, but she feels squeezed by some burdens on her business and is optimistic Trump will help her and other small-business owners.

Trump has vowed to lower taxes for big businesses but also cut back on regulations that are hurting small businesses.

“My small-business owner side says something’s gotta give with all the rising costs, not to mention all the rules and regulations they are imposing on us,” Hall says. “I’m willing to pay my share, but some of our regulations are hurting smaller businesses.”

Dan Rorick, who owns a small fast-food business in Oneonta, New York, says he is unlikely to be affected by Trump’s policies on business taxation, because he does not operate as a corporation. But Trump’s potential changes to the United States trade policies could affect him.

“If he does something where imports are cheaper, or production is done in the U.S., then it becomes cheaper for me to buy products that I use, like ingredients that potentially benefit me,” Rorick says.

Does Your Small Business Really Need a Marketing Plan?

There’s no use in denying it — marketing is a critical component of a small business’ success.

There’s no use in denying it — marketing is a critical component of a small business’ success.

The challenge is that so many small business owners have no idea what it takes to make marketing work for them. They are experts in their business, but they simply don’t have the time to become experts in the ever changing world of online marketing.

So what happens? Rather than taking a strategic approach, most SMB’s marketing efforts are the result of off-the-cuff thinking, and it shows. Their marketing mix looks like a fragmented collection of tactics and tools from a variety of in-house and external sources.  On a good day, the business owner doesn’t truly know what is working.  On a bad day, they feel like blowing it all up and cutting of the marketing investment all together!

If any of this sounds familiar, I highly recommend you take a step back… and that “step back” involves creating a strategic marketing plan. Developing a marketing plan is your best chance at success, and here’s why.

Social Media Marketing: 4 Reasons Your Small Business Should Invest In It

The average American spends 37 minutes per day on social media. That amounts to 217 hours or 9 days — almost a week and a half — over the course of a year.

That alone is enough reason for any business to jump on the social media marketing train; however, it’s important to consider that investing yourself in social media is extremely time consuming. Living the busy life of a small business owner, dedicating the time and resources necessary to successfully advertise your business on social media can be costly.

But that doesn’t mean you should avoid social media marketing for your small business altogether. Doing so would set you back in the digital age and you would be missing out on an entirely new audience.

Still not sold? Consider these four reasons why you should be using social media marketing for you small business:

  1. Develop a diverse set of connections

Social media is unique in the sense that it allows individuals to create connections with people of various backgrounds from one central hub. This is no different for businesses. Since I began developing and implementing social media marketing campaigns, I have helped small businesses create key connections with influential people, businesses, and past, present and potential. These connections go a long way in making your business more recognizable and can generate increased sales in the long-term.



 

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Small Business News For This Election Day

November 8, 2016 by

64735957

Today is Election day.  With the uncertainty in the economic climate of the United States, and the global economy, people cannot not participate in this election.  We have choices, and for better or worse as United States citizens, we have a constitutional right to vote. Indecisiveness does not help the economic climate, nor your small business. The small business policies the next president will institute in this country affects us, and the economy.  Think about it. Go Vote!

Survey: Small business owners worried about election impact

Small business owners are concerned about the impact the election could have on their companies but hold mixed views of how supportive the candidates are on different issues, according to a survey by researchers at Pepperdine University.

In the survey done by the Graziadio School of Business and Management, more than three-quarters said they were concerned about the election effect, with about half of those considering themselves very concerned.

Between the two candidates, 66 percent of the more than 1,350 business owners surveyed said Republican Donald Trump was more supportive on tax issues. Sixty-four percent called Trump more supportive on regulatory issues. When asked about equal pay for male and female workers, 59 percent said Democrat Hillary Clinton was more supportive. Fifty-eight percent said Clinton was more supportive of family leave.

The survey covered randomly chosen companies in Dun & Bradstreet Corp.’s database that had annual revenue of $5 million or less.

Indecisiveness Can Be Costly To Small Business Owners: Here’s How To Fix It

Major bottlenecks in businesses are often caused by indecision. It could be that a business owner is waiting on more data before making a decision on a big ticket purchase. They could be too busy to stop and make up their minds on something that needs to be done or perhaps they’re easily distracted by new options that are presented to them. But avoiding the tough decisions that need to be made can paralyse a business, leading to lost opportunities. Here’s some advice from small business expert Dr Greg Chapman to help business owners tackle the problem of indecisiveness.

Over at Australian Small Business Blog, Dr Chapman noted that while many bottlenecks like delays in issuing invoices or suppliers not honouring their commitments may create real costs for a business, being unable to make tough decisions in a timely manner could be even more costly:

Ohio’s tax policy rated one of worst in U.S. for business

COLUMBUS — While Ohio has bragged about being open for business, a Washington-based tax policy think tank ranks the Buckeye State’s business tax climate among the nation’s worst.

The Tax Foundation, a Washington-based nonprofit research center, judges states on how well it believes their tax structures encourage or hinder economic growth. Its 2017 report ranks Ohio 45th, ahead of only Minnesota, Vermont, California, New York, and New Jersey.

Ohio trails all of its neighbors. Indiana ranks eighth; Michigan, 12th; West Virginia, 18th; Pennsylvania, 24th; and Kentucky, 34th.

“Ohio has done some good things in recent years, particularly in lowering the individual income tax rates,” said Jared Walczak, policy analyst with the foundation. “But structurally, the state has a more complex tax code and one of the least neutral tax codes.”

Ohio lawmakers and Gov. John Kasich’s office have preferred to point to other business climate rankings, such as this month’s latest from Site Selection magazine. The magazine gauges corporate opinions and tracks announced project sitings.

 

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