Marketing Your Business And Products Using Social Media

October 13, 2016 by

Customer Relationship Management business chart on a digital tab

If you are a small business owner and need to market your business, what better way to do it  than to use social media?  Many small business owners have realized than marketing their business using social media is easier than they thought at first. They do not need to be computer savvy to do it, they do not need to understand the code behind a WordPress post, and they do not need to be afraid to try it for the first time.  Using social media to market their business is the best way to reach millions of customers without investing too much time and money to do it.

For more about this topic, follow the links below.

Almost Half of Small Businesses Marketing Products on Social Media (INFOGRAPHIC)

Small businesses are waking up to the potential for using social media to market their products, a new study has found.

How Small Businesses Are Using Social Media

According to the report by SCORE, a nonprofit association for small businesses, 45 percent of these small companies use social media marketing to promote a specific product or service.

Apart from product promotion, small businesses use social media marketing for the following purposes:

To share information about sales and discounts (38 percent).

To gain likes and fans (38 percent).

To solicit/respond to customer feedback (34 percent).

Other purposes include providing videos to highlight products or services (29 percent), sharing a company blog post (20 percent) and establishing their personal expertise (23 percent).

5 Ways To Use Video Marketing For Small Business Growth

The power of video can’t be ignored. It’s the most engaging type of contentavailable today. And it’s never been more affordable to create one. There are many ways in which you can use a video to grow your small business. This guide is going to show you how to do it.

Implant A Video On Your Landing Page

The majority of small businesses will invest in online advertising. These ads will lead to a landing page, where customers can begin to crawl through the sales funnel. Improving landing page conversion rates is always a major matter of concern, but with a video, this is relatively easy.

Studies have shown that a video placed on your landing page can increase conversions by 80%. This is because the content is engaging and it encourages people to watch. What you have to bear in mind is that this video shouldn’t automatically play.

Social Media Marketing for Small Businesses: An Interview with Douglas Geller

The following social media marketing industry interview is with Douglas Geller, author of The Dreamer and an experienced PR professional who is currently serving as a Social Media Coordinator for The University of Mixed Martial Arts.

Andrew: Do you think that Social Media Marketing is useful for small businesses? Why or why not?

Douglas: I think social media marketing is extremely useful for small businesses. It allows businesses to not only target a specific audience but engage with the audience as well. It also allows for a connection that can’t be bought through a TV or magazine advertisement. People can make an emotional connection and will remember when the brand reaches out or reacts on social media. Social media also creates the opportunity for content to go viral which other mediums are not able to offer (though this should never be counted on). There are so many positives in my opinion that the negatives such as bad reviews are outweighed and can be turned into positives. Bad reviews simply tell you what is wrong and how to fix it, without social media, you can’t hear what everyone says about you and offers a chance to make adjustments and be recognized for it.

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Branding Your BusinessThe Right Way

September 14, 2016 by

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As a small business owner, the branding of your business may not seem important enough for you to worry about it just yet.  Getting the business off  the ground seems to take all the time you have to worry about branding your business, or the social media aspect of it.  But, remember that having a brand that customers identify quickly, can be a great boost to your business.  Having your business logo, colors and fonts form a cohesive image that translates to social media can help customers identify your business online, and perhaps begin a relationship that can last for many years.

For more about branding, follow the links below.

Despite being a branding company, how we failed and sailed with our internal branding

We all know that a brand is an intangible asset. It’s a heavy word though. Branding is what makes or breaks a brand, isn’t it? Well, it’s certainly an exercise that can help you differentiate yourself from your competitors. For instance, with consistent advertising, and a decent product, you can create a brand image that is way above your competitors. It can help you make your brand aspirational. What’s more? It can influence people to associate with your brand. Even if that means they have to pay a premium to associate with your brand. So, the power of branding cannot be ignored.

Unfortunately, more often than not, we think that branding is all about external communication only. But to cut a good picture externally, companies tend to forget that branding is a lot about what’s done internally too. It’s only after burning our hands that we tend to really understand the power of internal branding.

Branding feelings: Why marketing leaders do it

A name. So you think that a brand is about remembering a name. A company, product, or service. True, but there is more. When you hear a name, how do you feel? Strong brands evoke strong feelings. Including the “I gotta have it” urge that propels buyers to the checkout counter. What about other feelings?

Trust. Trust is the foundation feeling. We bond with businesses, products, people, and places we trust.

“Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is the most important characteristic, which is trust.” – Howard Schultz, Starbucks CEO

Feeling dominoes

One good feeling leads to another. When we trust a brand, other feelings are added. Positive feelings about quality, special features, usability, service, and overall value.

Loyalty. That is the sticky feeling that keeps us coming back for more. The stronger our composite feelings about a brand, the more we are inclined to continue buying from that company and their products. Even when a competitor has strong offerings.

6 Ways Personal Branding Is Your SEO Secret Weapon

Search engine optimization (SEO) has a lot of potential angles and strategies associated with it. Though there are some universal best practices you’ll need if you want to rank higher (such as cleaning up your technical on-site SEO and building natural inbound links), there are variable approaches you can take to find success in your own niche.

For example, you may adopt a local SEO strategy to gain more traction against your larger competitors, or you could opt for niche, long-tail keyword targeting to get a faster rise for lower-volume queries.

But there’s one angle—my personal favorite—that can propel almost any SEO strategy forward, and I don’t see nearly enough companies and organizations using it to fuel their ongoing efforts. Personal branding is your secret weapon, and it’s time you integrated it into your campaign.

 

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Small Business Challenges Facing the Small Business Owner

September 7, 2016 by

Customer Relationship Management business chart on a digital tab

Data security for the small business owner that deals with merchant accounts or other type of high sensitive information, is a very serious business.  Keeping the information secure is for many small and big businesses nothing short of miraculous.  Target, a big retail store had a security breach not long ago, and following that, had to settle a law suit because  of it.  For many small business owners, the idea of being in charge of their own data security is daunting.  The need to have a data security expert in your payroll may not be possible, but the need is real and many small business owners need to address the issue right away.

For more news about this, follow the links below.

5 Data Management Challenges Facing Small Business Owners

Small business owners must now where an additional hat – the data scientist hat.

As small business owners, we generally wear all the hats. And if we’ve grown to where we aren’t wearing all the hats at the same time, we at least rotate through them a few times a month.

One hat that is becoming increasingly important – and scary — to wear is the data scientist hat.

Although data scientists come in many forms, with varied skills, a small business data scientist is mostly responsible for parsing through and analyzing data to present key findings about a business. The goal is to use data and the findings to address challenges, find opportunities, and ultimately, help a business save time and money.

While most of us don’t have the luxury of hiring a bona fide data scientist to handle these figures, there are a few things you should know and consider as you run your business and aim to become as efficient as possible in your business functions.

7 ways to make your small business attractive to venture capital funding

In 2015, venture capitalists invested over $58.8 billion in businesses, yet African-Americans only received one percent of venture capital funding. While opportunities to grow small businesses have been scarce in the past, large investors are beginning to dedicate more attention and inclusion to minority commerce that fosters growth and success. This leaves new opportunities for African-Americans to obtain the money they need to reach more customers.

Before jumping into the big leagues of expanding your business and making a global impact, here are seven ways to attract the right venture capital players and stand out from the competition.

  1. Know Your Business

Investors are looking for companies who have studied their market, discovered loopholes and are creating a valuable solution to a problem. When presenting your plans,you must be very knowledgeable of your project and of the venture capitalist industry. Useful websites like A VCand Both Sides of the Table offer practical advice through the lense of very successful startup founders and investors. From the materials used to where investors distribute their money, build your confidence so that no investor will doubt the future of your company.

The SurePayroll Small Business Scorecard®: Most Still Struggle to Offer, See Value in 401(k)s

Less than a third of small business owners offer the retirement saving vehicle.

GLENVIEW, Ill., Sept. 7, 2016 /PRNewswire/ — The majority of small business owners (66%) do not offer a 401(k) plan and 42% of those not offering it don’t see the value in it, according to the August 2016 SurePayroll Small Business Scorecard®.

Thirty-five percent of those not offering a plan said the fees are too expensive, and 23% said they don’t know how to manage a 401(k).

The small business owners that do offer a 401(k) said they do so to build retirement savings for themselves and their employees, with just 5% saying they offer it to attract new employees and 6% saying they offer it for tax breaks.

In total, 28% are offering a plan and another 6% plan to add one soon, the Scorecard survey found.

 

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Small Business Hiring And News

September 1, 2016 by

64002400Small business owners across the United States are being careful after the dismal reports of hiring across the country.  They are holding off any hiring they may do, and are still reticent to make any moves that will put their financials in jeopardy.  Economic growth seems to be inching forward a bit slowly, and some small business owners are still holding off till elections are over.

To read more about this and other stories follow the links below.

Dear Donald Trump: I’m a Small Business Owner, and I Want More Regulation

We love the election-year attention but the presidential candidates are focusing on the wrong things

In election years, I love calling myself a “small business owner.” It’s the one time when the act of selling falafel, building a website or otherwise trying to make a buck comes off as heroic. We’re the “backbone” of the economy, you know, and the “heart and soul of equal opportunity,” as Fran Tarkenton told the Republican convention.

It’s the season when politicians shower us with love and policy papers. Both Donald Trump and Hillary Clinton have put forward proposals to make our businesses great again, together. I prefer Clinton’s, but mostly I think the election-year pandering to small businesses misses what really matters.

 Trump, like most Republicans, focuses on tax relief. He proposes lowering the top rate for pass-through business income to 15%. This doesn’t move me. Why? My company doesn’t earn enough for the proposal to make much of a difference, as is true for most small business owners. The lion’s share of pass-through income is earned by a small percentage of businesses, which means wealthy individuals would catch a giant tax break while the majority of small business owners are unaffected.

Columbus, Ohio: A growing mecca for small business

In a prior life, Joe DeLoss worked as a banking analyst, but today, his day job couldn’t be more different. DeLoss owns the wildly popular Hot Chicken Takeover in Columbus, Ohio, serving up Nashville Hot Chicken, a spicy style of fried chicken.

 But it’s not the leap from banking to fast food that makes his story so interesting. It’s the fact that his two-year-old restaurant is staffed by a nearly 50-person workforce that has largely experienced incarceration. Some employees have criminal arrest records, while others have served time for everything from misdemeanors to felonies. DeLoss admits they might be overlooked by other employers, but he’s a firm believer in second chances. Make no mistake, though; it’s no charity.

“We created Hot Chicken Takeover to be a fair chance employer. A large part of our workforce has been affected by incarceration in the past, but it’s not what defines our future. We have a team that works harder, is more productive and more motivated than most people in our industry,” DeLoss said.

 State lawmakers OK parental leave for small-business workers

SACRAMENTO — California parents who work for small businesses would be eligible for six weeks of job-protected leave under a bill heading to Gov.Jerry Brown.

The bill was among the myriad of proposed laws sent Wednesday to Brown on the final day of the two-year legislative session. Brown has until Sept. 30 to act on the hundreds of bills on his desk.

With Wednesday’s adjournment, lawmakers concluded a year in which they raised the minimum wage, extended greenhouse gas reduction targets to 2030, added gun control measures and approved $2 billion in bond money for housing and treating mentally ill Californians who are homeless.

On a lighter note, lawmakers approved a bill Wednesday declaring denim as the state’s official fabric under AB501 by Assemblyman Marc Levine, D-San Rafael.

 

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Is Your Company Culture Positive?

August 9, 2016 by

54640451Although a company’s culture is not a visual entity, it is a palpable entity that most employees can tell you exist in their place of work without pinpointing the exactness of it.  For a large company to succeed or a small business to be able to generate the sales they need, a positive, transparent working environment is always a positive asset to have, without investing too much in other training programs elsewhere.  Lines of communication between departments and employees should be an important asset owners and managers alike should strive to exploit for the benefit of the business.

Tax-Free Weekend Lifts Sales for Small Businesses

STATEWIDE — Shoppers across Texas enjoyed a tax-free weekend on clothing and school supplies. While many flocked to large chain stores, some small businesses also saw a boost.

“Definitely it’s working,” said  David Marrs, owner of Vagabond Vintage Clothing in San Marcos. “I don’t think it can compare to the outlet mall, but I think I saw my sales double yesterday.”

While the San Marcos outlets are always a big draw, shoppers saved 8.25 cents on every dollars of eligible purchases during the weekend no matter where they shopped. For some, it was the reason for a shopping spree. For others, a pleasant coincidence.

“I forgot that it was tax-free weekend,” said Matt Counts, a shopper at Vagabond.

“Until we didn’t pay tax!” laughed his wife Mandy Counts.

Business leaders say shopping at locally-owned stores is a move consumers can feel good about.

Highlight Company Culture to Attract Candidates with Passion

Recruiting motivated, purpose-driven candidates and matching them up to a job and company culture that matters to them will improve employee engagement and retention, according to recent research from LinkedIn.

The global network’s 2016 Global Talent Trends survey of over 33,000 professionals on LinkedIn revealed that those who see themselves staying at their current company for three or more years were more likely than others to be primarily motivated by a sense of purpose.

Forty-one percent of respondents said they couldn’t imagine being at their current company two years in the future, while 37 percent see themselves staying for three or more years. Of those who envision a longer future at their current organization, the largest percentage (39 percent) said they are motivated most by personal fulfillment and purpose and that they tend to accept a job because of a company’s culture, vision and products.

“Their primary motivation is using their work to advance a greater good, a higher cause, a mission they deem worthy of working toward,” said Esther Lee Cruz, global marketing manager at LinkedIn and a co-author of the survey’s report. Of the remaining 61 percent of respondents who intend to stay for three or more years at their current job, 35 percent indicated they are primarily driven by career status and compensation. Twenty-six percent did not indicate a primary motivator.

3 Telltale Signs of Toxic Company Culture – and What to Do About It

What is company culture? Look around you – company culture encompasses everything from your office layout, to the way you collaborate with peers and managers, to the costume contest held every Halloween. In today’s workplace landscape, culture has quickly moved from a “nice-to-have” to a “must have”. However, a recent study by Deloitte University Press reported that HR leaders consider culture and engagement their number one challenge.

So, how can your organizations create a strong company culture and avoid toxicity? It starts at the top. Leadership must vigilantly watch for warning signs and take proactive measures to ensure culture is protected.

Here are three warning signs of toxic company culture:

1. Knowledge Hoarding

Shared knowledge increases efficiency, improves employee performance, and fosters innovation. However, some individuals develop a “figure it out yourself” attitude instead of sharing tacit knowledge openly and willingly. They become territorial and lack the willingness to share their hard-earned skills and experience with colleagues. Some hoard information because they feed off of power and control. Others hoard knowledge because they believe sharing their knowledge with others will only make them disposable.

 

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The State of Small Business Today

June 3, 2016 by

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Many small businesses where the minimum wage has increased, are dealing with issues that they believed are detrimental to the growth of their companies.  Federal law regulation about overtime pay went into effect December 1, 2015, making this another issue to overcome.  As a small business owner, is 2016 a better or worse year for you?

To read more about this and other news, follow the links below.

What You Need to Know About the New Federal Overtime Rules 

Scheduled to go into effect Dec. 1, 2016, the new rule changes overtime regulations under the Fair Labor Standards Act’s minimum wage and overtime protections. Previously, employees were excluded if they were salaried, earned at least $455 per week ($23,660 per year) or were in positions considered executive, administrative or professional. Now, those exemptions will be lifted and the pay threshold for overtime protections will be raised to $913 per week, or an annual salary of $47,476. That pay threshold will be updated once every three years, indexed to wage growth over time.A rule change announced May 18 by the U.S. Department of Labor (U.S. DOL) would expand overtime protections to an estimated 4.2 million workers, extending the rule to cover those making less than $47,476 per year and removing long-standing exemptions in the law. Business News Daily dug into the specifics of the new regulation and spoke with labor policy experts and human resources professionals about the anticipated effects of the change, for both employers and workers.

Paychex Sees Small Business Job Growth Dip in May

The pace of small business job growth dropped slightly in May after a strong start earlier in the year, according to a new report from the payroll giant Paychex.

The Paychex | IHS Small Business Jobs Index, which the company compiles with the research firm IHS, declined 0.18 percent in May, from 100.77 to 100.59. Nevertheless, the pace of small business employment growth has increased 0.22 percent since the beginning of 2016.

“It’s roughly flat compared to a year ago, but the pace of small business job growth slowed a bit in May after a pretty hot start in ’16,” said Paychex president and CEO Martin Mucci. “We had a good start, but it’s dropped off a little bit. We’ll see if it’s a trend or not, but at this point we still feel like we’ve got pretty good job growth in small business, despite a little slowdown in May.”

Instagram targets small business ad revenue

SAN FRANCISCO — In a major bid to ramp up advertising revenue, Instagram is rolling out new features for small- and medium-sized businesses including the ability to buy an ad within the mobile app.

“This is really the first time you can advertise like this within the app,” James Quarles, Instagram’s global head of business and brand development, told USA TODAY.

“We have millions of businesses, great community members, and today we want to help them to have the capability to be a business on Instagram, not just be an account,” he said.

 

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Cybercrime; Is Your Business Vulnerable?

March 9, 2016 by

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Big and small business are vulnerable to cybercrime.  Many small businesses frequently do not have the budget necessary to protect their data from a cyber attack, thus making them more vulnerable. For many small businesses the financial hardship they endure due to this crime leaves them unable to recover for many years, setting back their business and profits for the near future.

For more about this topic, follow the links below.

 Hacked! Business bank accounts vulnerable to cybercriminals

It’s a chilling moment when a small business owner discovers hackers have stolen thousands of dollars from the company checking account.

Cybercriminals took an average of $32,000 from small business accounts, according to a December survey of owners by the advocacy group National Small Business Association. And businesses don’t have the same legal protection from bank account fraud consumers have.

The Electronic Funds Transfer Act, passed in 1978, states that it’s intended to protect individual consumers from bank account theft, but makes no mention of businesses. Whether a business is protected depends on the agreement it signs with a bank, says Doug Johnson, a senior vice president with the American Bankers Association, an industry group. If the business hasn’t complied with any security measures required by the agreement, it could be liable for the stolen money, he says.

Businesses fail to prepare as cybercrime surges globally

Cybercrime is now the second most reported economic crime and has affected at least a third of organizations in the past 24 months, yet many businesses are still underprepared, a PWC report has found.

According to the Global Economic Crime Survey, cybercrime has jumped from being the 4th to 2nd most reported kind of economic crime, behind only asset misappropriation. Meanwhile, the losses associated with cybercrime are huge and growing, but an alarming number of businesses don’t have a plan in place.

The report finds that only 37% of organizations have a cyber incident response plan, despite the fact that 61% of CEOs said they were concerned about cybersecurity. This backs up the findings from last week’s RSA Conference report, which found just one in seven security chiefs report directly to their CEO, despite rising concern within their businesses.

Around 50 respondents to the PWC survey said they had lost in excess of $5 million, while a third of these said the figure was greater than $100 million. According to the Wall Street Journal, the percentage of companies reporting losses of more than $1 million as a result of cybercrime attacks doubled since 2014.

 Chris McCarty: Protect big, little data against cybercrime

​You probably know about the big breaches. JP Morgan Chase. Home Depot. Target. Maybe you even read a few of those juicy emails between Sony executives bashing Angelina Jolie and Will Smith. I can imagine your reaction: “That’s crazy, but what’re the chances it happens to me or my little company?”

The chances are much greater than you think. In November, during a data breach and privacy law program in Chicago, I attended a session presented by Wesley Hsu, the executive assistant U.S. attorney who headed up the Sony investigation. Here a few statistics provided by Mr. Hsu that should open the eyes of anyone in business:

Every day, there are twice as many cybercrime victims as newborn babies;

There are 50,000 new victims each hour, 820 new victims each minute and 14 new victims each second;

The total number of estimated cybercrime victims over the past year is greater than the combined populations of the United States and Canada.

 

 

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Small Business Confidence in The United States

February 9, 2016 by

54640451

2016 has not been kind to the stock market. The quarter of a percent increase to the interest rate last year scared many people, even though analysts predicted the change would not be felt too much.  Globally, the markets are not doing any better than the US market, and commerce has slow down across the country and industries.  But despite all these issues, and despite the fact the small business confidence it at its lowest since 2014, the small business community feel confident about the labor market in this country.

For more about this follow the links below.

US small business confidence at two-year low

U.S. small business confidence fell in January to its lowest level in nearly two years amid worries about the near-term outlook for business conditions and sales growth, consistent with a recent slowdown in economic growth.

The National Federation of Independent Business said on Tuesday its Small Business Optimism Index fell 1.3 points to 93.9 last month, the weakest reading since February 2014. Still, small businesses remained fairly upbeat about the labor market.

The NFIB said there was little sign that a stock market selloff and December’s interest rate hike by the Federal Reserve, the first in nearly a decade, had impacted confidence. Owners’ perceptions of business conditions in six months weakened sharply as did their views of expected sales.

Workers Are Ready To Quit; Small Business Pay Hikes Hit 8-Year High

Americans are ready to quit, while small firms are hiking pay rapidly despite weak sales and gloomy forecasts. Business continue to trim inventories too.

Job Openings Jump; More Workers Quit

Job openings rose to 5.61 million in December from 5.35 million in November, the Labor Department said in its JOLTS survey. The number of hires climbed to 5.36 million from November’s 5.26 million. That’s the highest since September 2004.

Total separations climbed to 5.1 million. Quits hit a 10-year high of 3.06 million, up sharply from November’s 2.86 million. That suggests workers are growing more confident about finding other, better employment.

Wholesale Destockpiling Continues

December wholesales inventories fell 0.3% vs. the 0.2% drop expected. November stockpiles were revised from -0.3% to -0.4%. Meanwhile, wholesale sales fell 0.3% after tumbling 1.3% in November. The data suggest inventories were a slightly larger drag on Q4 GDP than first thought. Q4 GDP growth was initially estimated at a 0.7% annual rate, with other data also signaling downward revisions.

Rural businesses are struggling to recruit young people

Poor public transport, sluggish broadband and a talent drain to big cities is making it hard for countryside enterprises to survive

​face a number of challenges with running my rural Indian cookery school in Somerset. So when I had a chance to question George Osborne at the recent Federation of Small Businesses policy conference in London, I asked: “What assistance will there be to attract skilled young people to settle and take jobs in rural areas?”

Osborne suggested broadband was the answer, much to our amusement. His response missed the point: we do need better broadband, poor internet speeds are an ongoing problem in rural areas, but it isn’t the solution to attracting young talent.

To recruit young people I’m competing with a talent drain into the cities. Many young people who grow up in rural Somerset leave for university in Bristol, Bath and Cardiff and never return. Poor public transport links and living costs put them off. The majority of new people moving to my village are retirees.

 

 

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Strategic Planning For Small Business Owners

October 7, 2015 by

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Developing a business strategy is for many small business owners a fundamental step that they cannot afford to ignore.  Hiring a business consultant to brainstorm ideas and the steps to put this strategy in place is imperative for the success of the strategy.  Many small business owners ignore the importance of not only developing the strategy , but implementing it as well.  Consistent effort should give you the results that a good implemented strategy can bring to your business. For more about this and other news follow the links below.

STRATEGIC PLANNING: Planning for the future

When you bring up the term “strategic planning” to most company owners, you normally get some hesitant stares and mumbled words. Most owners think strategic planning is only for large companies and the time and resource commitment is too large for them to bear. If done properly, it does not have to be so at all. When most companies really think about how much time they think about and discuss all of the future needs of the business, it probably adds up to more time than an actual planning process would take.

Many companies think they have a strategic plan, but what they really have is a one-year operating plan or budget. A strategic plan looks at all phases of the business over a longer time horizon, normally five years or more. It helps companies set a long-term direction that drives short-term activities and behaviors, and helps allocate time and resources to future endeavors, challenges and opportunities that are out there. We all hear “be proactive, not reactive” all the time — a strategic planning process makes you do just that. You can plan for more than you think you can.

 

The 5 Steps of Strategic Planning for a Small Business

Strategic planning for small business is not a process that is completed overnight–or even within one week. According to the U.S. Small Business Administration (SBA), planning for growth should include a “high level review of the different elements of your business,” almost as if you were “describing” your company for the first time.  Take a close look at the marketplace, delineate the precise “needs you are trying to satisfy,” and describe to yourselves (to owners and top managers) exactly how your “products and/or services” are meeting the needs of your target “consumers, organizations and/or businesses.” Honestly evaluate your “competitive advantages,” and your “competitive weaknesses,” within your industry and locale. Then, take your time within each of the following business areas.:

Is budgetting drowning strategic planning in your organisation?

​“The budget is not just a collection of numbers, but an expression of our values and aspirations”…Jacob Lew

We can hardly see any organisation that does not have a well outlined budget in place. Organisations often rely on their budgets to guide them. It is not out of place to have a budget, but it is not enough to rely only on budget in driving the vision of the entire organisation.

Most organisations have missed it. How? They have allowed the budget to drive the organisation’s vision. Such organisations have worked day and night to develop a well outline budget but may not have realised the need to develop a strategic plan first. For the purpose of clarity, your organisation’s vision and the strategic plan are what drive your budget, and not vice versa.

Organisations that are reactive in their operations have low level of planning effectiveness. They allow the budget alone to drive the plan for the entire organisation. They also view planning as synonymous with financial objectives alone. Some other organisations are traditional in their planning effectiveness, and surprisingly are even better than the reactive organisations.

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Vacations Are Important For Your Bottom Line

July 1, 2014 by

business (2)Job related stress is universal.  Almost everyone has had job stress negatively affect them personally and professionally, sometimes on a daily basis.  Even people who thrive on it will admit there are times when it’s too much for them.  One of the greatest relievers of work stress is taking time off, whether it’s 1 day or 2 weeks.

And yet there were 429 million unused vacation days in the U.S. last year.  Many Americans don’t take enough time off – to their own and their company’s detriment.  Fore-going time off isn’t healthy, profitable or productive for people, companies or the economy.  It’s estimated those 429 days would have generated $160 billion and created 1.2 million jobs (mental_floss, July 2014).

It’s well documented that chronic stress takes its toll on the body: it decreases the ability to resist infection and maintain vital functions, increases accidents and injuries, creates sleep disturbances and can even negatively alter genetic material at the cellular level.  It’s equally well researched that chronic stress creates mental health issues: irritability, depression, anxiety, memory difficulties, poor decision making, social isolation, poor impulse control and loneliness.

Vacations help break the stress cycle by getting people out of their usual work schedules and habits.  Time away can be a 3 day weekend staycation or 2 weeks in Finland for the Air Guitar World Championships.  The essential part is to do something that’s a healthy break from the stress and routines of work.

A healthy break means different things to different people.  It can be: restful and recuperative, challenging and exciting, a religious pilgrimage, a decadent spa visit, seeing new cultures, or spending time with family and old friends.  It’s important to identify the desired benefits and how to achieve them before the vacation is taken, to be pro-active.

Unfortunately, vacations are often poorly planned and executed, too expensive and as stressful as the job people are taking a break from.  They don’t take time to think about what would be beneficial and what they actually need.  A little self awareness and planning can keep them from making the common mistake of needing a vacation from the stress of their vacation.

Every workplace has some form of stress, therefore, employers and employees alike can greatly benefit from time off.  Some companies have recognized this fact and made it mandatory for everyone to take all of their vacation time.   A mentally and physically healthy work force, capable of coping with workplace stress, goes a long way towards efficient productivity and successful profitability.

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