If you are a small business owner and need to market your business, what better way to do it than to use social media? Many small business owners have realized than marketing their business using social media is easier than they thought at first. They do not need to be computer savvy to do it, they do not need to understand the code behind a WordPress post, and they do not need to be afraid to try it for the first time. Using social media to market their business is the best way to reach millions of customers without investing too much time and money to do it.
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Almost Half of Small Businesses Marketing Products on Social Media (INFOGRAPHIC)
Small businesses are waking up to the potential for using social media to market their products, a new study has found.
How Small Businesses Are Using Social Media
According to the report by SCORE, a nonprofit association for small businesses, 45 percent of these small companies use social media marketing to promote a specific product or service.
Apart from product promotion, small businesses use social media marketing for the following purposes:
To share information about sales and discounts (38 percent).
To gain likes and fans (38 percent).
To solicit/respond to customer feedback (34 percent).
Other purposes include providing videos to highlight products or services (29 percent), sharing a company blog post (20 percent) and establishing their personal expertise (23 percent).
5 Ways To Use Video Marketing For Small Business Growth
The power of video can’t be ignored. It’s the most engaging type of contentavailable today. And it’s never been more affordable to create one. There are many ways in which you can use a video to grow your small business. This guide is going to show you how to do it.
Implant A Video On Your Landing Page
The majority of small businesses will invest in online advertising. These ads will lead to a landing page, where customers can begin to crawl through the sales funnel. Improving landing page conversion rates is always a major matter of concern, but with a video, this is relatively easy.
Studies have shown that a video placed on your landing page can increase conversions by 80%. This is because the content is engaging and it encourages people to watch. What you have to bear in mind is that this video shouldn’t automatically play.
Social Media Marketing for Small Businesses: An Interview with Douglas Geller
The following social media marketing industry interview is with Douglas Geller, author of The Dreamer and an experienced PR professional who is currently serving as a Social Media Coordinator for The University of Mixed Martial Arts.
Andrew: Do you think that Social Media Marketing is useful for small businesses? Why or why not?
Douglas: I think social media marketing is extremely useful for small businesses. It allows businesses to not only target a specific audience but engage with the audience as well. It also allows for a connection that can’t be bought through a TV or magazine advertisement. People can make an emotional connection and will remember when the brand reaches out or reacts on social media. Social media also creates the opportunity for content to go viral which other mediums are not able to offer (though this should never be counted on). There are so many positives in my opinion that the negatives such as bad reviews are outweighed and can be turned into positives. Bad reviews simply tell you what is wrong and how to fix it, without social media, you can’t hear what everyone says about you and offers a chance to make adjustments and be recognized for it.
