Learning to “Do the Math” May Save Your Business

business (5)Remember when you were in high school and complaining about math class?  What was it you said, “I’ll never need this stuff in the real world?”  Well, now that you’re the owner of a small business, depending on your product or service, when it comes to geometry you still might be right.  But, when it comes to other types of math, and the need for them, you were mistaken.

Being able to “do the math” matters.  So much so, that it can be the difference between having a successful or unsuccessful company.  The stories of seemly successful businesses — ones with good products or services, clients and a well known brand — closing because of bad financial management are legion.

One of the biggest mistakes 90% of owners make is not knowing or understanding the importance of their numbers.  They don’t know if or which of their customers generate a profit, nor do they know how much a profit it is.  They don’t understand a fundamental concept — if you don’t have a profit margin, you can’t sustain a business.

The margin is simply how much out of every dollar a business earns it actually gets to keep.  For example: $1.00 (earned) minus $.90 (expenses) equals $.10 (profit).  The profit margin is 10%.  Many owners keep investing money, not understanding this straightforward tenet, hoping to “get the company on its feet”.  However, there’s no reasonable, mathematical way for that to happen if there’s no profit (margins can be either positive or negative). 

Owners should always know their margins, if they’re positive or negative at the very least, because the volume of a business doesn’t give an accurate picture of its financial health.  A company with $5 million in revenue can actually be losing money if it has a negative margin.  Let’s do the math for the fictional ABC Company.

In 2012 ABC had a net income (money they got to keep) of $500,000 from sales of $5 million, which gave it a profit margin of 10% ($500,000 divided by $5 million).  In 2013 they got a new customer, which increased costs.  But, because they ball parked the bid instead of doing the math, they made $500,000 again, only it was on sales of $5.5 million, resulting in a 9% margin. 

In 2014 the client offered ABC more business, which they took once more without running the numbers.  Again, expenses increased resulting in the same net income of $500,000 on $6 million, about an 8% profit.  So while the company increased its volume by a million dollars over 2 years, it actually reduced its returns.  Some businesses become so upside down they can’t get out of the hole they’ve dug, because selling more puts them further in the red.

Unfortunately, thousands of businesses have closed due to this phenomenon — even though they had customers and money coming in their margins weren’t good enough to sustain them.  The math is irrefutable, your product or service can’t cost more to produce than what you’re charging for it, and the only way to know that is to figure it out.


Small Business News

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Flexibility  is one of the many advantages an entrepreneur has when having his own business.  And the hours they choose to work do not matter as long as they’re many.  An 8-5 schedule for an entrepreneur does not work.  They work morning, afternoons and nights to be able to fit the many issues they have to accomplish before they can call it a day.  The amount of work they accomplish reflects on the many successes they achieve, thus making them financially stable to expand their business or any other endeavors they may have.

Follow the links below for more about this and other news.


The 7 Different Loans You Can Get as a Business Owner

In their book Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors outline the seven different kinds of loans you could get from a bank.

When you’re looking for debt financing for your business, there are many sources you can turn to, including banks, commercial lenders, and even your personal credit cards. And you don’t need to pinpoint the exact type of loan you need before you approach a lender; they will help you decide what type of financing is best for your needs. However, you should have some general idea of the different types of loans available so you’ll understand what your lender is offering.

Here’s a look at how lenders generally structure loans, with common variations.

1. Line-of-credit loans.


5 Reasons Why ‘Asking’ Is an Essential Skill for Every Entrepreneur

How do you feel about asking for what you want or need? If words likeshynervousanxious or even apathetic describe you in this context, you could be missing out on a good many opportunities.

Whether it’s favors, negotiations, or routine interpersonal communications you’re seeking, taking the initiative to ask and knowing how to do it well can make all the difference for both new entrepreneurs and established businesses.

From my experience, there are five key reasons that make asking important and necessary for success in business.

1. If you don’t ask for it, you probably won’t get it.

It seems kind of obvious, but it’s worth keeping in mind that things rarely fall into your lap and people usually won’t give you things just “because.” Even when someone does want to help you or make a deal, you can’t count on that person being a mind-reader.


Owning Your Own Business Means You Can Work Whenever You Want – As Long As It’s Every Day.

For years, Tim Campbell and his wife Sandi have shared a dream of one day owning their own business. After nearly 30 years of working in corporate America, filled with frequent traveling and moves, the Campbells were ready for jobs that allowed for the flexibility to spend time with friends and family. So, after returning to their home state of Georgia, the couple decided to open a Big Frog Customer T-Shirts & More franchise. Here’s what they have learned.

Name: Tim and Sandi Campbell

Franchise owned: Big Frog Custom T-Shirts & More of Cumming, Ga.

How long have you owned a franchise?

My wife, Sandi, and I bought our store from an existing franchisee in 2013, but the store was first opened in 2009. Now we are in the process of opening a second location in the area.

Why franchising?

After 27 years in the corporate world, I was ready for a change of pace. My wife and I have both always wanted to own our own business, and we really liked that franchising offers a footprint in the industry, with the infrastructure and brand recognition already in place without us having to grow it from the ground up. Not only is Big Frog a fast-growing and award-winning franchise, it offers full support for its franchisees through a variety of mediums like peer groups, mentoring, forums, coaching and e-learning.


Small Business Job Creation, Lending, and Taxes

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The statistics for the small business community  are looking good for 2015. Small business owners believe and are confident that this year will be more profitable than last year, they intent to hire more employees, and feel confident they will invest more in technology.  Taxes, new regulations, and other costs associated with the running of the business are not pleasant nor foreseeable, but those are some of the limitations that they can, and are used to dealing with in a daily basis.

Read more about this by following the links below.


Small Business, Job Creation, And Why We Should Lend To Young Companies

Any honest conversation about creating jobs in the United States must include the role played by small business. Collectively, these businesses create the lion’s share of new jobs. The current SBA Administrator Maria Contreras Sweet regularly argues that two out of every three new jobs are created there. So when Experian approached me with a new study that explored the impact of small businesses (particularly startups), on our economy and what we could do to encourage more job creation, they had my attention.

As one of the three biggest business and personal credit reporting bureaus, I consider Experian’s advice and perspective very relevant to this conversation. I recently spoke with Peter Bolin, Experian Director of Consulting and Analytics, to talk about the research. When they dived into the data they found that small businesses and startups really do have a direct impact on job creation in the United States. They focused on the 2010 class of startups and looked at the resilience of the overall US economic recovery and how these businesses have performed in the four years since they opened their doors.


New chip credit cards putting squeeze on small businesses

NEW YORK — New credit and debit cards with computer chips are putting the squeeze on small businesses.

The cards being rolled out by banks and credit card companies are aimed at reducing fraud from counterfeit cards. As chip cards are phased in, magnetic stripe cards, which are easier for thieves to copy, will be phased out. Businesses of all sizes face an Oct. 1 deadline to get new card readers and software that can handle chips. Most estimates of transition costs for small companies vary from the low hundreds to tens of thousands of dollars due to the wide range of equipment used.

If businesses don’t meet the deadline set by companies including MasterCard, Visa and American Express, they can be held liable for transactions made with phony chip cards.


Small Business Owners Want a Fair Share of Their Taxes Back

New Jersey’s Small Business Development Centers are pushing again for an increase in their state funding — which would in turn make the centers eligible to have federal funding increased to the program in a state with one of the nation’s highest unemployment rates.

The network, formally called America’s SBDC New Jersey, says it had its state support slashed in former Gov. Jon Corzine’s term from $1 million down to $250,000 — and then survived an attempted cut to zero in Gov. Chris Christie’s administration. The state Legislature restored that $250,000, but the funding has been frozen at the same level since Christie’s first year in office, 2010.

Officials with the group argue that’s too little — especially because restoring the $1 million state matching funds would bring back almost that much in federal support for the small-business centers.

By its own figures, SBDCNJ helped 534 clients start new businesses last year, and “helped its clients create and save 15,089 jobs.”


What’s Your Disgruntled Customer Plan?

64510516Whether you’re an established, successful small business or a start-up you probably have a sales and marketing plan to attract customers.  After all, providing a product or service to them, for a profit, is one of an entrepreneur’s key goals.  A great deal of up-front time, money and sweat equity is spent on finding and selling to consumers.  But, what about after the sale?

At the beginning of the sales process the focus is on the person, the potential client.  How can the product make their life and business better?  All good sales people know that learning what the client wants, their perception of what the service can give them, is paramount to making the sale.  The billion dollar advertising industry was built on linking emotion to a product. 

After the sale, the focus naturally shifts to getting the service to the client.  Unfortunately, this is where the sales plan usually stops, or is incomplete and falls apart.  The attention of the seller can become more focused on the product or service they are providing, while ignoring or marginalizing the person they’re providing it to.  The following is an example of this disconnect.

Kevin wanted lawn care services for his business.  He met with George, the owner of a landscaping company, and was impressed with George’s understanding of what he was mainly looking for — “decent, no hassle maintenance”.  However, the lawn often became overgrown and unsightly, resulting in Kevin contacting George repeatedly. 

At first, he was apologetic and would send a crew within 2-3 days.  Then George started to complain that he didn’t have enough crew to keep up with the overall demand.  He even became angry at Kevin’s “not understanding his situation”.  Kevin wasn’t interested in excuses, didn’t renew his contract and posted a negative review on a consumer website. 

Upon completion of the sale George prioritized himself and his difficulties with his business over his customer.  He knew that hassle free maintenance was primary for Kevin, yet he didn’t take steps to make sure he was satisfied. Having a sales strategy that stopped at the sale, with no provision for good quality customer service, cost George current and future clients.

A good sales plan is all encompassing and ongoing.  It should include the “how tos” for finding customers, as well as the “how tos” for keeping them.  Unfortunately, many business owners work hard to get customers only to lose them through poor execution of the service and poor treatment of the client.

A comprehensive sales strategy includes policy and procedures which address the inevitable disgruntled customer, because addressing their complaints is still a component of selling to them.  If not for the hassle and George’s attitude Kevin would have renewed his contract, because the mowing was sufficient.  Good customer service can elevate the value of a mediocre product and bad customer service can undermine the value of a good one. 


Small Business Jobs and Updates

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Analysts and policymakers are confident the state of the economy is getting better.  The reports about job openings are encouraging, and job openings have reached the highest percentage this past April since the year 2000.  One of the concerns now is the ability of these business to fill such mention openings.  The skill necessary businesses are looking for in candidates to fulfill their demands is not there, therefore businesses are still looking.

Follow the links below for more information about this topic.


U.S. job openings hit record high; small businesses upbeat

U.S. job openings surged to a record high in April and small business confidence perked up in May, suggesting the economy was regaining speed after stumbling at the start of the year.

The economy’s stronger tone was reinforced by other data on Tuesday showing a solid rise in wholesale inventories in April, in part as oil prices stabilized.

“This is more confirmation that the economy is indeed emerging from that soft patch in the first quarter and can still pick up even faster in the next few months,” said Chris Rupkey, chief financial economist at MUFG Union Bank in New York.


American small businesses just gave us some more incredibly bullish news about the job market

The labor market is rolling. 

On Tuesday, the National Federation of Independent Business, a conservative lobby group, released its latest small business report, which showed that its small business optimism index rose to 98.3 in May.

But the really positive part of the report isn’t the headline reading — though this did rise to a 5-month high — but the incredibly bullish commentary on the labor market.


The Importance Of Relationships In Scaling A Small Business

In my Forbes series The Insiders, I share the highs and lows associated with launching and scaling a small business, all through the chronological lens of our own experiences building VerbalizeIt.

In my most recent post, I discussed our fears of not being able to accelerate quickly enough during our time in the Techstars business accelerator program. The focus was on ensuring we had technically-inclined teammates to facilitate our growth.

Another critical component to our earliest successes was the non-teammate relationships we developed, most notably with our mentors, advisors, and advocates. These individuals contributed more to our early growth than we could have ever achieved on our own, resulting from their extensive experiences and network of relationships.

How do entrepreneurs find and convince the right advisors to take part in their journey?



Some People Get All the Luck – Be One of Them

64002400There are thousands of legends about businesses becoming successful because the owner was in the right place at the right time, he was lucky.  But, if you look closely at them you’ll find, that while “uncontrollable” good fortune may have played a part in the success, that isn’t the whole story.  The real story is how the owner made his own “controllable” luck.

Many mangers think good fortune is uncontrollable (such as winning a bid or having good weather for the company picnic) and they either have it or they don’t.  But, you can increase your chances of being lucky.  Often, what’s perceived as, uncontrollable events can be managed to increase the odds of working out in your favor. 

For example, anyone who has bid out a job has multiple stories about companies (who they wanted to award the contract to) who’ve knocked themselves out of the running.  They weren’t unlucky — their bids were incomplete, sloppy, late or unrealistic, all things they had control over.  Also, in northeastern Ohio there’s a better chance of having good weather for your picnic in June, not April. 

If you look closely at most “his successful business is due to luck” stories you’ll find they usually have 4 things in common.  One of them is that there is a dose of luck involved.  But, the other 3 are more important.  Each story shows a person augmenting his good fortune through controllable behaviors, which you can also do.

Pay attention – Put down the cell phone, step away from the computer and get out of your office, building and comfort zone.  The beginning of any successful venture is to recognize that the opportunity is there.  There are few things more important in life (work, family and friends) than paying genuine attention to what’s going on around you.

Do the work – After you get the idea take logical and practical risks to do something about it.  Ideas are usually worthless until they’re put into action through a lot of hard work.  In every success story there’s always someone, sometimes many people, who did the work.  As Thomas Jefferson said, “I’m a great believer in luck, I find the harder I work the more I have of it”.

Seek out information – The average small business owner gets insulated, which leads to tunnel vision.  Success isn’t a solo act; every business success story has multiple characters in it.  Steve Jobs was brilliant, hard working and lucky.  One of the things he learned to do was to seek out and listen to what people had to say, and then use the information to better his product.  He was relentless in his quest to learn more and do better.

There are some things you can’t do anything about – you’re betting on 3 of a kind and your opponent wins with her straight.  But, you can increase the chances of winning by knowing your rival’s tells (pay attention), learn the odds, rules and psychology of the game (do the work) and continue to develop your skills (seek out information).  Luck is a combination of controllable and uncontrollable actions and events. 


Small Business Money Issues

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From retirement funding  to meeting payroll every month, small businesses are plagued in a continual basis with issues about money.  Legislation in Washington  can be helpful or devastating to the small business community, and in some instances small business owners find themselves with the same problems regardless of what happens in Washington.  Does your business need a loan? Do you need money to fund a retirement account for you?  Follow the links below for more news about this and other issues affecting your business.


Loans, taxes, regulations on small-business election agenda

There are no “one size fits all” issues for small business in the 2016 presidential campaign. While candidates try to appeal to all small businesses, many owners want very specific things. A sample of what’s on the agenda of some individual owners and two small business advocacy groups:

Help small banks compete: Community banks whose customers include small businesses are at a disadvantage because of regulations under the Dodd-Frank Act implemented following the 2008 banking crisis, says Jim Angleton, owner of Aegis FinServ, a Miami-based financial services company. While the law is needed to prevent a recurrence of the practices that led to bank failures of all sizes, it places a disproportionate financial burden on smaller banks, Angleton says.

The number of small banks in the U.S. dropped 14 percent after Dodd-Frank was enacted in 2010, according to researchers at George Mason University.


5 Creative Ways To Fund Your Small Business

A look at the fast-evolving options for entrepreneurs on a money hunt—including several that first-time entrepreneurs tend to overlook.

When Mike Shapiro quit his job as a corporate lawyer to launch a group of community news web sites in 2008, he relied on savings he’d frugally socked away for years. “I wasn’t an Armani suit guy at my firm,” says Shapiro, CEO and publisher of TAPInto.net, a five-employee franchise chain, based in New Providence, N.J., that now has 37 locations.

But self-funding the business turned out to be stressful. During the first two and a half years, he poured about $250,000 into his startup, taking no salary while he and his family lived on their savings. And as he was launching the business, his son, then an infant, had to have open heart surgery, and his wife stayed home to care for the baby.


Small Business — and State Governments — May Rescue Your Retirement

NEW YORK (TheStreet) — Half of Americans employed in the private sector work for small businesses. That means many workers simply don’t have access to retirement plans. Big firms lure talent with tax-advantaged savings plans like 401(k)s — and even match workers’ contributions, while neighborhood businesses often lack the means to provide such benefits.

But now, the small-business backbone of the economy is slowly rising to the occasion, often with the assistance of state governments.

Here’s one such example from the state of Washington: The Small Business Retirement Marketplace, signed into law last week by Washington Governor Jay Inslee, will provide an estimated 1.5 million residents in the state with access toworkplace-based retirement accounts.

“Employers do not have to do anything but deduct and forward the money — the same way they handle taxes,” said Rep. Larry Springer, a co-sponsor of the state legislation, in a press statement. “We know people are very unlikely to save for retirement if they are not offered a plan through work. The Small Business Retirement Savings Marketplace will allow more workers access to a safe, easy and affordable way to retire in dignity.”


Expansion Loans – What to do Before Going to the Bank

59350241Successful small businesses owners occasionally need additional working capital.  The company is stable and profitable, but the cash flow is unable to support a large expenditure for growth (i.e. additional square footage, new employees, needed equipment, adding a product line).  In these situations traditional banks are still the provider of choice for most small companies.

However, due to new regulations resulting from the Great Recession, owners are finding it difficult to get the money they need.  Even if they’re veterans of the old system and were able to secure financing in the past, they’re finding the old rules don’t apply anymore and are having trouble getting financing now.  And rookies are quickly becoming confused and frustrated by the loan process.

So, what do you do?  Planning, patience and follow through are the keys to getting an expansion loan — three things that most small business owners are not very good at.  But, the banks have the money you need and you have to follow their rules to get it. Here are 3 things to do that will help.

Do the planning Before you fill out the paperwork and submit it to the bank you must to do your homework.  Talk to someone at the bank and get an idea of what’s required for a successful loan application.  Do you have a good credit score and a large enough customer base?  Do you know what your debt-to-income ratio is? 

In the loan process your good intentions don’t count — banks aren’t interested in your open-ended visions and imprecise ideas.  This is strictly a tangible numbers game.  They’re interested in how the changes you’re proposing are going to create a profit, which will repay them with interest.

Have patience – Based on the planning you’ve done you now know what’s required to submit a successful loan application.  However, after the planning stage you may be unable to submit it right away.  You might need to pay down some debt, increase your credit score, clean up your existing credit line, or implement a new sales strategy. 

Patience, time and sticking to a comprehensive plan is often the intermediate step for many businesses.  They find that their financial house has to be put in order before they can successfully get a loan.

Follow their procedures – It’s baffling to lawyers, accountants and bankers how often small business owners are their own worst enemies.  They consistently make the loan process much more difficult than it needs to be and sabotage themselves. 

The average owner started their business so they could do things their way and not have someone else tell them what to do.  Unfortunately, this doesn’t work with banks.  It’s simple, but not easy, to learn to speak the bank’s language, find out what they want and give it to them.

Many successful businesses have failed because of poorly conceptualized and implemented expansions; experienced business bankers have seen it too many times.  Although, at times, it may not seem like it, responsible owners and bankers want the same thing.  They both want a successful, profitable business, which will strengthen the community. 


How to Market For Small Businesses

business (11)Having a business is for many people a dream.  Some reach for it and achieved their goals, while others are left behind wondering if it is still a possibility.  The optimism many small business owners experience can be dampened by the state of the country’s economy.  If consumers are not spending what it is projected, in all likelihood, small business owners will not expand their business, nor hire new employees, affecting the local economies and the country as a whole. Some of the questions small business owners ask is; how do I reach more customers? Is that even  something I can do by myself? Is marketing the answer to my problems?  You can read more about some of these questions and answers by following the links below.


3 Things You Need to Know About National Small Business Week

Running your own business can mean a lot of time on your own, in the trenches, building your company brick by brick, pushing the gears forward inch by inch. Next week, however, there are many opportunities for entrepreneurs to step back from the daily grind, connect with one another and be inspired.

That’s because the week of May 4 through May 8 is National Small Business Week (NSBW).

Organized by the Small Business Administration, this is the 52nd year in a row that the president of the United States has declared one week per year the official celebration of the Main Street entrepreneur.

“National Small Business Week is a chance to honor our nation’s 28 million small businesses and renew our commitment to fostering the entrepreneurial spirit that is central to the American experience,” says SBA Administrator Maria Contreras-Sweet, the head of the U.S. Small Business Administration, in a statement.


How to reach your small business customers

You’ve got a killer idea for your small business. You’ve created a great new product or service, set up operations, raised sufficient money to get out of the gate. But where are the customers? It’s time to pay attention to marketing.

During Small Business Week, I’m devoted to helping you Make This Your Year to Grow.” Whatever industry you’re in, whatever the price or quality of your offerings, you need well-conceived, and consistently executed, marketing to grow your business.

The marketing message

Before you begin marketing, first clarify your company’s core message. That’s what you want customers to remember about you. It might even express a bit of your company’s personality.

Marketing vehicles

Marketing guru Peter Shankman says effective advertising is all about knowing your specific customers and tailoring your activities to their desires.


Ohio AG warns of scams targeting small businesses

COLUMBUS — Ohio Attorney General Mike DeWine warned small businesses to watch for signs of a scam, including callers who claim the business’s power will be shut off and invoices for products the business never ordered.

The warning comes during National Small Business Week.

In the past year, the Ohio Attorney General’s Office has received more than 150 complaints about potential scams affecting businesses, with an average payment amount of about $2,000.

“Small businesses work incredibly hard to keep their operations running, and they can be hit hard by scams,” DeWine said. “We don’t want business owners to lose valuable time or money to con artists, so we are encouraging them to learn about common scams and to talk to their employees about the warning signs.”


Minority Owned Businesses and Gov. Kasich’s Budget

54642287Minority owned businesses have increased over recent years, and the US government knows the important growth these businesses provide to their local economies, and the nation’s economy  overall.  The increased in minority owned businesses have more than double compared to those of non-minorities nationally, and the City of Cincinnati, Ohio is now looking into promoting the inclusion of minority owned businesses for the State.  To read more about this and other topics follow the links below.


Ohio House Markedly Improves On Gov. Kasich’s Budget Plan

Last week, Ohio House leadership introduced a substitute bill to Governor Kasich’s proposed budget that would make many notable improvements to the tax plan. This is good news, because the proposed tax plan that came from the Kasich administration was deeply in conflict with itself.

The central element of the governor’s proposal was to reduce the individual income tax, which Kasich argues has “sucked the vitality out of this state.” The internal conflict, however, came from the revenue offsets the governor chose, which would have placed greater hindrances on, well, economic vitality. When first details emerged, I wrote on Forbes that the governor’s plan may be a tax cut overall, but that doesn’t make it good policy.

The governor’s proposed hikes included an increase in the state’s unique Commercial Activity Tax (arguably the most distortive tax in Ohio’s code), a hike to cigarette taxes, new taxes on electronic vapor cigarettes, hikes in the severance tax, and a hike to the sales tax. When done correctly, tax swaps can reduce highly harmful taxes while offsetting revenue losses by leaning on less distortive taxes. The Kasich proposal, by contrast, leaned on economically distortive, nontransparent taxes to make the ledger balance.


Here’s how Cincinnati is pushing for minority-business inclusion (Video)


Sorry, small business: Middle-market companies create most net new jobs

Companies with revenue between $10 million and $1 billion created 2.1 million out of the net 2.3 million new jobs added over the past seven years, according to an American Express/Dun & Bradstreet analysis.

Maybe it’s time for politicians to drop their rhetoric about small businesses creating most of America’s new jobs — since 2008, it’s actually been middle-market companies that have driven job growth.

That’s according to a new analysis from American Express and Dun & Bradstreet. It found that middle-market companies — businesses with revenue between $10 million and $1 billion — created 2.1 million of the 2.3 million net new jobs added over the past seven years.

Middle-market companies “have been the unsung heroes of employment growth,” said Susan Sobbott, president of global corporate payments for American Express.