Why Aren’t You Focusing on Sales?

August 14, 2015 by

54640451I know — you’re in business to sell something — sounds like such a basic principle.  It’s so simple that it deserves a “duh” and forehead slap.  And yet, it’s amazing how many small business owners don’t take the time to understand it, don’t practice it, don’t think it applies to them or lose sight of it.  Owners who don’t follow this primary tenet are the rule, not the exception.

There’s a logical reason for that.  The average owner starts or buys his company because he has experience with, expert knowledge of and/or an interest in the product or service.  He feels comfortable and competent producing the product or offering the service.  He sees self-employment as enjoyable, interesting, financially beneficial and liberating. 

But, for the typical owner, selling the product is out of his comfort zone and uninteresting.  In addition, he believes he doesn’t have the knowledge, skill or experience to put together an expert sales team.  He ends up not dealing with it, because, after all, he went into business for himself so he “wouldn’t have to do the stuff I don’t want to do”. 

He does what most people do; he ignores it while citing the excuse that he’s too busy to address it.  Understand the irony here — he’s too busy to focus on selling the product he’s producing to sell.  He doesn’t make the connection that he’s not in business to produce products — he’s in business to create revenue, which comes from producing the products. 

Being unable to make this shift in perspective, and many owners aren’t willing to make it, is a primary reason why many small businesses fail.  Being unwilling is a basic flaw in human nature; we focus on what we’re comfortable with, enjoy and are interested in.  This narrows our mental field of view and creates tunnel vision.  We become single-minded and too focused on limited goals or restricted points of view. 

This tunnel vision, “All I have to do is put out a good product and the customer will find me” has bankrupted an incalculable number of businesses.  Active, vigorous selling is the best way for the product or service to get to customers.  Small business owners who understand and prioritize this simple principle always have a better chance of staying open than those who don’t.

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Employee Benefits And The Small Business Owner

August 13, 2015 by

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For a company to acquire top talent and compete with another company for those employees, they have to provide benefits that are more than those required by law.  Social security and workers compensation are required by the federal government to be provided for employees, health insurance and retirement benefits are not required, and therefore only a small percentage of small business or medium size businesses offer those benefits to their employees.  The question becomes then how are businesses acquiring top talent if they cannot compete with other companies that provide those extra benefits?  Follow the links below to read more about this and other topics.

5 ways to start the small business benefits conversation

For business owners, attracting and retaining quality employees is always a challenge — especially as unemployment rates decline across the country. As fewer people look for jobs, employers need to find ways to entice candidates to accept their offers and, perhaps even more crucial, to keep good talent from potentially leaving for better offers.

Providing a competitive benefit package is one proven way for employers to attract and retain the best of the best.

But does this resonate with small-business owners? Not so much. In fact, most aren’t offering benefits at all, according to the 2015 Principal Financial Group® Business Owner Survey, conducted by Harris Interactive. Somewhat shocking details from the survey — which measured the responses of business owners with two to 500 employees — found that only slightly more than one-third, just 37 percent, offer group coverage or employee benefits.

JOSH MABUS — Hand in hand, small business and industry

There seems to be a debate in many cities, in our own state and across the country. Do we invest in small businesses, which employ lots of people as a group but are individually volatile and have lower economic impacts? Or do we invest in attracting corporations, which can be demanding and hard to come by?

We often talk about small business and large-scale employers as if they are mutually exclusive. It’s a debate as old as time. Which came first: the chicken or the egg?

Our nation is home to somewhere around 26 million small businesses, which make up 60 to 80 percent of all U.S. job creation, according to Entrepreneur Magazine.

Small business accounts for the most job creation because of the shear number of small businesses. Their sizes allow them to be more agile and make incremental hires. Those hires, when multiplied 26 million times, have a huge national impact.

Democrats, GOP Reps Demand IRS Return Money to Small Businesses

​A bipartisan group of Congressmen on the House Ways and Means Oversight Subcommittee sent a letter to Treasury Secretary Jack Lew demanding the government return money to small businesses that the IRS had wrongfully seized under federal asset forfeiture laws.

“As the Treasury Secretary, you have the opportunity to right the wrong done to these small business owners,” the Congressional letter writers said, adding, “You have the discretion to return the seized funds to their rightful owners.”

It’s a rare move made by the Congressmen to circumvent the IRS, which they say has been devastating small businesses with its “abusive” seizures of bank accounts the agency thinks are being used for, say, drug transactions or money laundering.

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Small Business Tax Cuts and Other News

July 31, 2015 by
64002400When the Ohio government talks about tax cuts, it is a good indication for the small business owner that things might improve a bit.  Although some of the tax cuts in the past have been negligent, and hardly make a difference, one hopes that there will be one that will truly benefit the small business owner across Ohio.  By giving small business owners tax breaks, the economy can improve and benefit the whole economy as a whole.  For more about this and other topics follow the links below.

New small-business tax break in Ohio will make a difference: Rion Safier and Steve Millard (Opinion)
The Ohio General Assembly and Gov. John Kasich recently approved a biennium budget bill that allows small business owners a 75 percent tax deduction for the first $250,000 in small business income for 2015 and a 100 percent deduction beginning in 2016.If you are a small business owner, work for one, or frequent their services, this is good news. Because most small businesses are pass-through entities, the owners pay taxes on their business income on their individual income return, at their individual income tax rate. And, a small business owner’s tax burden impacts the prices consumers pay and the benefits their employees enjoy.In April, the editorial board of the Northeast Ohio Media Group and The Plain Dealer wrote in opposition to giving “owners of small businesses a huge and unmerited tax break.”

Small business improving in Ohio

Ohio’s small businesses reported a slight improvement in July, bucking a national downward trend, according to the Thumbtack.com Small Business Sentiment Survey, a monthly survey of independent local service businesses in the U.S., including 360 responses in Ohio.

Designed with Bloomberg, the survey is housed and integrated into the economic functions of the Bloomberg Professional service.

In that report, Portsmouth is listed as having multiple small business services available. Among those are business plan consulting, catering, commercial cleaning, DJs, event photographers, karaoke rental, magicians, makeup artists, photo restoration, photographers, tree trimming, videographers, wedding officiants, wedding photographers and wedding videography.

Opening doors for small business in Ohio

​From the barbershop around the corner to the entrepreneur working solo to launch a business venture, small businesses form the cornerstone of Ohio’s economy. Small business owners comprise 98 percent of all employers in Ohio and employ half of the state’s private sector labor force. Large corporations may attract a sea of job applicants every year, but small businesses create every three out of four jobs in the state.

Clearly, there is nothing small about small business in Ohio.

The stakes are high for entrepreneurs and small business owners who face formidable start-up fees, a sizable tax burden and burdensome regulations in many states around the country. In traditional industries like manufacturing, Ohio has historically struggled to find the right balance of incentives to attract and retain employers.

Fortunately, times are changing.

This General Assembly, the Ohio Senate has taken several major steps toward creating a more favorable business climate for small businesses and attracting new investment to the state. We recognize the tremendous value of the innovation and hard work that small business owners bring to Ohio, and we can’t afford to give them anything less than our measure of support.

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Succession Planning – Protect Your Future Now

July 16, 2015 by

59948705It is a given, among professionals who work with them, that small business owners are bad at succession planning.  It’s also a given that being bad at it is entirely normal.  The owner who follows a well thought out and executed plan culminating in a successful retirement is the exception rather than the rule.

Many people are uncomfortable with, and resistant to, planning for their retirement.   But, this is especially true of the independent entrepreneur who’s the heart, soul and brains of his organization.  He finds it difficult, often impossible, to give up control of all he’s built over years.  His mantra is “there’s time, it’ll all work out”. 

Unfortunately, it usually doesn’t work out and this belief sets the organization up for failure.  The number 1 reason companies don’t survive into the next generation is the lack of a properly implemented succession plan.  According to a 2013 Small Business Administration (SBA) study only about 30% of businesses survive a transfer of management into the 2nd generation. 

This number is alarming when you consider that family businesses comprise 90% of all  small business in the country and 88% of owners want to pass it on rather than sell it (SBA, 2013).  The only succession plan most of them have is to be an absentee owner, while the successor — a family member or key employee — runs a profitable concern which will support him in his retirement. 

Therefore, most successors aren’t successful and the company doesn’t survive the transfer of power.  Not only does this leave him with no retirement it often leaves him with debts and a tarnished reputation, because there was no proactive plan.  Too often when the average owner is ready to relinquish control and retire he’s already run out of time for a successful changeover. 

There’s no one size fits all plan so it’s important to seek outside help for organizational, management, financial and legal issues which will arise.  Effective succession planning is a challenging task, but worth the reward.  It’s good stewardship of your company’s, employee’s, customer’s and family’s future. 

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Learning to “Do the Math” May Save Your Business

July 6, 2015 by

business (5)Remember when you were in high school and complaining about math class?  What was it you said, “I’ll never need this stuff in the real world?”  Well, now that you’re the owner of a small business, depending on your product or service, when it comes to geometry you still might be right.  But, when it comes to other types of math, and the need for them, you were mistaken.

Being able to “do the math” matters.  So much so, that it can be the difference between having a successful or unsuccessful company.  The stories of seemly successful businesses — ones with good products or services, clients and a well known brand — closing because of bad financial management are legion.

One of the biggest mistakes 90% of owners make is not knowing or understanding the importance of their numbers.  They don’t know if or which of their customers generate a profit, nor do they know how much a profit it is.  They don’t understand a fundamental concept — if you don’t have a profit margin, you can’t sustain a business.

The margin is simply how much out of every dollar a business earns it actually gets to keep.  For example: $1.00 (earned) minus $.90 (expenses) equals $.10 (profit).  The profit margin is 10%.  Many owners keep investing money, not understanding this straightforward tenet, hoping to “get the company on its feet”.  However, there’s no reasonable, mathematical way for that to happen if there’s no profit (margins can be either positive or negative). 

Owners should always know their margins, if they’re positive or negative at the very least, because the volume of a business doesn’t give an accurate picture of its financial health.  A company with $5 million in revenue can actually be losing money if it has a negative margin.  Let’s do the math for the fictional ABC Company.

In 2012 ABC had a net income (money they got to keep) of $500,000 from sales of $5 million, which gave it a profit margin of 10% ($500,000 divided by $5 million).  In 2013 they got a new customer, which increased costs.  But, because they ball parked the bid instead of doing the math, they made $500,000 again, only it was on sales of $5.5 million, resulting in a 9% margin. 

In 2014 the client offered ABC more business, which they took once more without running the numbers.  Again, expenses increased resulting in the same net income of $500,000 on $6 million, about an 8% profit.  So while the company increased its volume by a million dollars over 2 years, it actually reduced its returns.  Some businesses become so upside down they can’t get out of the hole they’ve dug, because selling more puts them further in the red.

Unfortunately, thousands of businesses have closed due to this phenomenon — even though they had customers and money coming in their margins weren’t good enough to sustain them.  The math is irrefutable, your product or service can’t cost more to produce than what you’re charging for it, and the only way to know that is to figure it out.

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Thinking About Starting Your Own Business? Read Ahead

June 25, 2015 by

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Individuals as well as businesses of any size deal with financial woes, but if you want to start your own business or want to get into the franchise world, being financially aware of what to expect can help you avoid the many pitfalls that a lot of small business owners and individual deal with in a daily basis.  Meeting payroll and paying for expenses for the business can be financially draining if you do not budget your money well.

For more about this and other topics follow the links below.

Pop Quiz: Do You Know the 5 Basics of Financial Literacy?

Financial literacy, financial capability, financial understanding.

Whatever the name, the core idea is the same: being equipped with the knowledge, skills and tools to manage your money and secure your future.

That’s no easy task, but here are five key money topics you’ll need to understand and put into action to make financial literacy a reality:

    • Budgeting. Financial security starts with prudently managing your money on a day-to-day basis. That means spending less than you earn and saving consistently. Try to save at least 15% of your gross pay for short-term goals, long-term goals and unexpected expenses. Do it first and not with what’s left of your paycheck. Track all your expenses and set reasonable spending guidelines. Finally, don’t get caught up in how others are spending and undermine your own budget.

Plan Ahead to Be Your Own Boss

When Lisa Hennessy’s pet collie was diagnosed with a degenerative disease, she prepared a special, home-made diet for him, and discovered all her dogs loved it. So when she lost her job as a manager for an automotive parts distributor a few years later, she saw an opportunity to launch Your Pet Chef, a company that makes personalised dog food.

“We now make food for over 125 dogs and help them eat healthier every day,” said Hennessy, 52, who lives in Chicago in the US.

While Hennessy enjoys her new venture, which launched in 2012, she also faces a common problem among new business-owners: dwindling funds. Three years in, the business is self-sustaining but still doesn’t pay her a salary. “Now I’m trying to find investors so I can keep doing it and not drive for Uber [to supplement income],” she said.

It takes determination, experience, research, timing and hard work to start a business. And, many fail. But that doesn’t stop people from trying. In the US, 476,000 new businesses launched each month in 2013, according to the Kauffman Index of Entrepreneurial Activity. That same year, more than half a million new businesses were started in the UK, according to StartUp Britain. In Australia, about 300,000 new small businesses launch each year, according to the Reserve Bank of Australia.

10 Questions to Ask When Franchising Your Business

Your business is booming, easy to duplicate and ripe for growth. You’ve always dreamed of expanding to multiple locations. You decide the time is right — you’re making the leap to franchising.

Like tying the knot, becoming a franchisor isn’t an endeavor you rush into. With so many opportunities for failure, it’s critical that you do your due diligence when researching how to properly franchise your brand.

From budgeting for up-front costs, filing the right legal paperwork, vetting trustworthy franchisees, to scheduling royalty payments, there’s no shortage of challenging tasks ahead. But, if you play your cards right, your brand could one day be the next Supercuts or Subway.

Here are 10 essential questions to ask when franchising your business:

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What’s Your Disgruntled Customer Plan?

June 16, 2015 by

64510516Whether you’re an established, successful small business or a start-up you probably have a sales and marketing plan to attract customers.  After all, providing a product or service to them, for a profit, is one of an entrepreneur’s key goals.  A great deal of up-front time, money and sweat equity is spent on finding and selling to consumers.  But, what about after the sale?

At the beginning of the sales process the focus is on the person, the potential client.  How can the product make their life and business better?  All good sales people know that learning what the client wants, their perception of what the service can give them, is paramount to making the sale.  The billion dollar advertising industry was built on linking emotion to a product. 

After the sale, the focus naturally shifts to getting the service to the client.  Unfortunately, this is where the sales plan usually stops, or is incomplete and falls apart.  The attention of the seller can become more focused on the product or service they are providing, while ignoring or marginalizing the person they’re providing it to.  The following is an example of this disconnect.

Kevin wanted lawn care services for his business.  He met with George, the owner of a landscaping company, and was impressed with George’s understanding of what he was mainly looking for — “decent, no hassle maintenance”.  However, the lawn often became overgrown and unsightly, resulting in Kevin contacting George repeatedly. 

At first, he was apologetic and would send a crew within 2-3 days.  Then George started to complain that he didn’t have enough crew to keep up with the overall demand.  He even became angry at Kevin’s “not understanding his situation”.  Kevin wasn’t interested in excuses, didn’t renew his contract and posted a negative review on a consumer website. 

Upon completion of the sale George prioritized himself and his difficulties with his business over his customer.  He knew that hassle free maintenance was primary for Kevin, yet he didn’t take steps to make sure he was satisfied. Having a sales strategy that stopped at the sale, with no provision for good quality customer service, cost George current and future clients.

A good sales plan is all encompassing and ongoing.  It should include the “how tos” for finding customers, as well as the “how tos” for keeping them.  Unfortunately, many business owners work hard to get customers only to lose them through poor execution of the service and poor treatment of the client.

A comprehensive sales strategy includes policy and procedures which address the inevitable disgruntled customer, because addressing their complaints is still a component of selling to them.  If not for the hassle and George’s attitude Kevin would have renewed his contract, because the mowing was sufficient.  Good customer service can elevate the value of a mediocre product and bad customer service can undermine the value of a good one. 

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Some People Get All the Luck – Be One of Them

June 5, 2015 by

64002400There are thousands of legends about businesses becoming successful because the owner was in the right place at the right time, he was lucky.  But, if you look closely at them you’ll find, that while “uncontrollable” good fortune may have played a part in the success, that isn’t the whole story.  The real story is how the owner made his own “controllable” luck.

Many mangers think good fortune is uncontrollable (such as winning a bid or having good weather for the company picnic) and they either have it or they don’t.  But, you can increase your chances of being lucky.  Often, what’s perceived as, uncontrollable events can be managed to increase the odds of working out in your favor. 

For example, anyone who has bid out a job has multiple stories about companies (who they wanted to award the contract to) who’ve knocked themselves out of the running.  They weren’t unlucky — their bids were incomplete, sloppy, late or unrealistic, all things they had control over.  Also, in northeastern Ohio there’s a better chance of having good weather for your picnic in June, not April. 

If you look closely at most “his successful business is due to luck” stories you’ll find they usually have 4 things in common.  One of them is that there is a dose of luck involved.  But, the other 3 are more important.  Each story shows a person augmenting his good fortune through controllable behaviors, which you can also do.

Pay attention – Put down the cell phone, step away from the computer and get out of your office, building and comfort zone.  The beginning of any successful venture is to recognize that the opportunity is there.  There are few things more important in life (work, family and friends) than paying genuine attention to what’s going on around you.

Do the work – After you get the idea take logical and practical risks to do something about it.  Ideas are usually worthless until they’re put into action through a lot of hard work.  In every success story there’s always someone, sometimes many people, who did the work.  As Thomas Jefferson said, “I’m a great believer in luck, I find the harder I work the more I have of it”.

Seek out information – The average small business owner gets insulated, which leads to tunnel vision.  Success isn’t a solo act; every business success story has multiple characters in it.  Steve Jobs was brilliant, hard working and lucky.  One of the things he learned to do was to seek out and listen to what people had to say, and then use the information to better his product.  He was relentless in his quest to learn more and do better.

There are some things you can’t do anything about – you’re betting on 3 of a kind and your opponent wins with her straight.  But, you can increase the chances of winning by knowing your rival’s tells (pay attention), learn the odds, rules and psychology of the game (do the work) and continue to develop your skills (seek out information).  Luck is a combination of controllable and uncontrollable actions and events. 

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Small Changes You Need To Do To Help Your Business

June 4, 2015 by

Having a website nowadays is not longer enough.  If your website is not optimized for mobile devices, you are loosin54640451g sales.  But before you spend the time and money optimizing your website for mobile devices, make sure it is good enough for desktops before spending the money elsewhere. Ask yourself these questions: Does my website load in less than 2 seconds? If the answer is no, you need to fix that before going any further.  Research has shown that if a website takes longer than two minutes to load , more than half of  your visitors leave without ever seeing if you have what they wanted. Is the content relevant? Good content can engage you potential customer and offer basic information they may need.   To read more about this and other topics follow the links below.

5 Things Your Small Business Should Do This Summer

Summer is almost here! While a vacation is definitely recommended, don’t spend the whole summer relaxing.

Here are five things your small business should definitely do this summer:

1. Get a Mobile Website

Look around when you’re walking down the street. Almost every person is attached to a smartphone. About 40 percent of consumers prefer to use their phone to search for businesses and services on the internet. Is your website mobile-optimized? If not, why not? Make it easier for potential customers to find you. Mobile-optimize your website.

6 Small Business Tips from a Pet Mediator

Big businesses, like Walmart and Apple, seem to just roll along on the momentum of their success and power.

However, small businesses don’t have that luxury. You fight for every little success and every advantage to get ahead of the competition. Some small businesses are so small, most people have never heard of them before.

For example, have you heard of a pet mediator?

Debra Hamilton, Pet Mediator

Pet mediator. What will we come up with next?

What The Small Business Tax Break Actually Does

The immediate tax deduction for small business announced in the Federal Budget has been broadly welcomed, but what may have been missed is the fact that what the Government doesn’t collect now, it will collect later.

As part of the $5.5 billion small business package at the centre of its latest Budget, the Federal Government announced it would allow businesses with turnover less than $2 million to immediately deduct the cost of any individual asset purchased up to the value of $20,000, from Budget night through to the end of June 2017. The estimated cost of this accelerated depreciation measure to revenue is estimated at $1.75 billion over the four years of forward estimates.

But what should be noted about this measure is that it doesn’t change the eligibility for tax deductions of these assets; it simply changes how quickly a small business is able to receive the tax deduction.

Under the existing simplified depreciation rules for small business, an asset costing over $1000 would be depreciated at 15% for the first year, and 30% thereafter, until the taxable value of the asset pool is $1000 or less, at which point the full amount can be written off.

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Starting a Business in Northeast Ohio? Check the Best Cities for Business

May 19, 2015 by

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More than half the population of the United States work for a small business, and  a small business per the SBA is a business with less than 500 employees.  The news about the economy seems to pull small business owners in two directions. Those optimistic and ready to hire new employees, or the cautious one that are still waiting to see how the economy is really working out.  Which small business owner are you?  Follow the links below for more news about the economy.

The Best Places to Start a Business in Ohio

Throughout the late 19th and early 20th centuries, Ohio occupied the center of America’s industrial heart. The burgeoning United States economy couldn’t get enough of the region’s cars and steel, and in turn, Ohio and other states provided a virtually endless stream of jobs in its workshops and factories.

In the second half of the 20th century, however, the region fell into decline, as manufacturing output required less labor input, and companies left the Great Lakes states for the warmer climes of the Sun Belt. The entire region was categorized economically dead as factories closed and traditionally middle-class manufacturing jobs disappeared.

But what really happened wasn’t quite that simple. Although it’s true the number of manufacturing jobs has declined, Ohio remains one of the country’s most productive states. Photos of rusted, abandoned factories paint a dire picture, but companies and communities adjusted, and the Ohio economy proved to be more resilient and dynamic than portrayed.

Ohio small businesses feeling better about economy

Ohio small-business owners are feeling better about the economy, both locally and nationally, according to a U.S. Bank survey released Monday.

The growing confidence, however, isn’t translating into significant hiring or big investments by owners.

The U.S. Bank survey, the sixth that the Minneapolis-based bank has done, found that 72 percent of the 200 Ohio small- business owners surveyed describe their business as good, very good or excellent, the best in five years.

Still, 23 percent of those surveyed believe the national economy remains in a recession. That’s down from 35 percent in 2014 and 45 percent in 2013.

Small-business owners aren’t the only ones who have been cautious since the recession, said George Mokrzan, Huntington Bancshares economist. Consumers also have been holding back on retail sales and buying homes.

Small business owners bullish on economy, ready to hire workers

Small-business owners in Central Ohio and throughout the state are growing more optimistic about their own financials along with the health of the national economy, according to separate surveys from U.S. Bank and the Entrepreneurs’ Organizations.

Three-quarters of Columbus-area companies surveyed by the EO trade group expect profits to increase over the next six months, up from 67 percent in its semiannual survey released last October.

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