Should You Have a Business Mentor?

business (4)There are many issues a small business owner has to look into when running their own business.  Whether you have employees or not, all the decisions to be made come and stop with you.  Small and big business decisions and the success of your company are strictly correlated to the choices you make. Regardless of what decisions you take, research has shown time and again that having a small business mentor is extremely important and beneficial for you and the success of your business. To read more about this topic follow the links below.


Small business weekly: Health care, tax breaks and veteran entrepreneurs

A review of the biggest small business and startup stories from the past week, with a focus on Washington.

Under siege: Critics of the health care law, including many business owners, have long bemoaned a provision that requires employers to provide health coverage to their full-time workers. Now, some of the law’s supporters are starting to call for the rule’s elimination, too, warning that it will push employers to pull back on hours. (OSB)

More delays for many: The Obama administration last week approved 18 states’ requests to delay for a second year an important feature of the health law’s new insurance exchanges for small business. The feature was supposed to allow employers to give their workers a choice of multiple plans through the online marketplaces. (POL)

Suddenly small: The Small Business Administration last week announced that it would adjust its small-business size-standards for inflation, lifting the cap on either receipts or assets for 487 industries. Consequently, roughly 8,400 previously large companies can now apply for resources restricted to small businesses. (WBJ)


Look for support to combat small-business isolation

Years ago, when I first decided to start a business, a friend who had owned a small business for more than a decade gave me some words of advice.

She warned me that I would have to overcome three main challenges: a lack of financial stability; a need to be disciplined: the isolation of being a business owner.

I certainly understood that things would be rocky financially. And I quickly came to realize I had to establish strict work and spending habits to succeed.

But I brushed off her comments about isolation. How could someone like me, with so many contacts, friends and family ever feel isolated?

However, my friend was right.

Running a small business is a lonely business, especially if you work from home.

Even if you have an office and employees, all important decisions and major difficulties are yours. The buck stops with you — and that’s isolating at times.

Who do most people turn to so they won’t be in a vacuum?

• Spouse. Most spouses lose patience hearing the gritty details of your business.

Their own fears about money, the demands on your time, and their perception of your capabilities often color their advice. Besides, it’s often nice to have someone with whom you can escape from work worries.

• Employees. Employees can be a good sounding board for many things, but for


New insurance proposals give more choices to small business

PORTLAND, Maine — On average, insurers in Maine are seeking smaller increases to health insurance premiums for small businesses in 2015 than in the past decade, when annual increases have most often been in the double-digits.

The filings for 2015 still require state and federal review, but the first look at rates proposed by the five insurers planning to offer small group insurance next year in Maine show rate proposals for the first quarter of 2015 will rise 5.7 percent from the first quarter of 2014. Premiums have increased by at least 10 percent annually for the past seven years.

“At a high level, I can say what I’m looking at on paper is good news for small businesses,” said Joe Ditre, of the Augusta-based advocacy group Consumers for Affordable Health Care.

The average rate increase figures give a sense of how much more money the entire small group market stands to spend on health care costs. It doesn’t reflect what each business owner will experience.

“I think companies just kind of brace themselves for the annual quote from their brokers or agents and then see how they can handle it,” said David Clough, state director of the National Federation of Independent Businesses. “That’s been going on for a number of years.”


Succession Planning – It Ain’t Over ‘Til it’s Over.

business (11)Your small business has been successful.  It has provided you and your family income and personal satisfaction.  It’s been a good run and you’re ready to move on to the next phase of your life – do some traveling, go fishing and spend time with the grandkids.

About 2 months before you retire you tell everyone the succession plan.  1. The business will provide your retirement income.  2. Your son, daughter and/or key person will take over.          3.  You will have a party, eat some cake and make a speech.  This is the most common succession plan among small business owners.

However, the belief that it’s enough planning and that “everything will work out” is usually wrong.  It rarely works because it’s not actually a plan.  A successful succession plan takes time, money and effort.  It can be one of the most difficult challenges an owner will face.  It’s difficult for a variety of reasons.

The owner may have become complacent over the years and doesn’t want to make the hard management/personnel decisions that need to be made, which are mandatory in a good succession plan.  A poor management choice can close a formerly thriving business in just a few years.

A successful plan needs time and may take over a year to implement.  This can be hard for someone who has a tough time giving up control or is conflicted about retiring.  If procrastination is a part of his management style he may be counting on someone else “to figure it out when I’m gone”.

Finally, outside assistance is essential and many owners find it difficult to see the need for and to ask for help.  Now is not the time for your pride and ego to get in the way.  A good plan requires the input of professionals who understand the management (consultant), legal (lawyer) and financial (accountant) issues.

Because it’s difficult most owners avoid succession planning to the detriment of the company, their employees and their retirement.  Avoidance and passing the buck seldom works and can lead to damaged personal and professional relationships, decreased wealth and closure of the business.  It’s not uncommon for owners to have to come back and attempt to rescue it.

As Yogi Berra said, “It ain’t over ‘til it’s over.”  A complete, thought out and well executed plan starts well before the actual day of retirement.  This approach provides the needed stability to make a complete transition, one which safeguards the business’s wealth and sustains harmony among the employees.  Successful owners manage the succession plan as they have managed their company, with forethought and good stewardship, right up until the cake and speech.


Ohio Unemployment

business (3)The United States unemployment rate for April was 6.3% down from 6.7% back in March.  The April rate is a 1.2% decrease from last year, and it seems it has been steadily decreasing over the last 12 months. In Ohio we are doing a little bit better than the national average. Ohio’s unemployment rate was 5.7 % in April 2014, down from 6.1 % in March.  Small businesses across our nation provide a great percent of the jobs created, and in Ohio small business provide more than half the jobs. Helping them succeed should be a top priority for the Ohio government, and providing them with resources and guidance can make a huge difference.

Read more about business in Ohio by following the links below.


Ohio Growth Summit seeks to unleash job-growing power of small businesses

Fully 99 percent of Ohio businesses have fewer than 100 employees – and though they’re small, they still provide 60 percent of the jobs.

The key to exponential job growth is for public-private partnerships to help micro-companies progress to the 10-99 employee stage, said Jerry Ross, executive director of the National Entrepreneur Center in Orlando, Florida.

“We are a small-business country,” said Ross, opening speaker of the Ohio Growth Summit entrepreneurial conference being held Wednesday and Thursday at Columbus State Community College.

“What we need to do as communities is say, ‘How do we get together to grow our small businesses?’ ” he said. “The leaders need to start talking to each other.”

Ross’s center combines the forces and expertise of 12 different economic development agencies under one roof, including the U.S. Commerce Department, the University of Central Florida’s Small Business Development Center and incubation program, the Orlando chapter of the Score business mentorship group and several minority business associations


SEA Change, a new Cleveland business accelerator, is looking for startups with heart: the Mix

CLEVELAND, Ohio–If you have an idea for a smartphone app or an Internet-based service that could conceivably scale to something big, and make people rich, there are several business groups in Northeast Ohio that might help you get started.

But what if your venture is intended mostly to solve a social problem or better the world? Good luck. There really has not been any place to take such a notion locally–until now.

This week, a group of entrepreneurship enthusiasts will introduce SEA Change, the region’s newest business accelerator and one that aims to add a new dimension to local innovation.

As a social enterprise accelerator, SEA Change will offer training, connections and capital to startups that have humanity at heart, organizers say. Noble ventures could partake of thousands in seed money.

More details will be revealed Friday, when SEA Change is launched at Shaker LaunchHouse, one of the collaborators behind it. And much will not be revealed because no one is quite sure how SEA Change will evolve.


Ohio Business Owner Sentenced For Lapsed Comp Coverage

Columbus, OH (WorkersCompensation.com) – A Ravenna (Portage County) business owner was ordered to pay $3,500 in connection with lapsed workers’ compensation coverage. Ronald G. Larlham pleaded guilty May 12 in Portage County Municipal Court to workers’ compensation fraud, a first-degree misdemeanor.

“Businesses in Ohio cannot operate with lapsed workers’ compensation coverage,” said Bureau of Workers’ Compensation Administrator/CEO Steve Buehrer. “The bureau makes good faith attempts to work with businesses to bring them into compliance, but if unsuccessful, we must take the issue to court to comply with state law and to protect the State Insurance Fund.”

The BWC’s compliance department referred the matter to the Special Investigations Department’s Employer Fraud Team (EFT) after Larlham continued to operate his business, RGS Automotive in Ravenna, with lapsed workers’ compensation coverage. He had failed to work with the compliance department to bring the company’s policy back into compliance. EFT agents then made numerous attempts to bring the company’s policy back into compliance. The case was referred to the Portage County Prosecutor’s Office.


 

3 Types of Networks Every Leader Should Develop

business (9)Every organization has a “go-to person”, the leader who can successfully get things done, who knows everyone and is well liked.  The one some call a natural leader and while others say he’s/she’s “just lucky”.  However, chances are, luck has very little to do with it.

Organizations are social structures created and operated by people.  Leaders effectively navigate them by building and maintaining the relationships they need to be successful.  In the article “How Leaders Create and Use Networks” (Harvard Business Review, 2007) Herminia Ibarra and Mark Hunter identified the 3 types of networks successful leaders have or should develop.

Operational – This network is internal to the organization and is developed to get work done effectively.  The goal is to build strong functioning lateral relationships by identifying who can be counted on in other departments (HR, IT, accounting, etc).  It’s equally important to identify individuals who are depending on you and to be an essential part of their network.

Personal – This network is mostly external to your organization and is crucial to your personal and professional development.  Successful leaders have an eye on the future and become involved with outside activates, which provide opportunities to meet useful contacts.  The key to establishing this network is to be involved in the activity and not just show up.

Strategic – This is a leveraging network that separates the leaders from the managers.  It’s both internal and external to your organization and is oriented to the future.  Identify your future priorities and challenges, and then secure support for them with the people in this network.  Formal or informal mentors and coaches are usually a part of it.

The main factor in successfully building and maintaining all 3 networks is to give more than you take.   Leaders know that establishing relationships, doing a favor, showing interest in someone, giving a referral and communicating face to face is still how things get done.  Yes, it can be time consuming, but as Coleman Cox said, “I am a great believer in luck.  The harder I work the more of it I seem to have”.

Nicole Abbott – writer, educator and psycho-therapist


Are You In The Right State To Start A Business?

business (8)The small business sector has been for many years an employment power in the United States, it accounts for more than half the jobs generated in this country since 1995. There are approximately more than half a million businesses generated each month and although of those businesses only 7 out 10 will make it past the 2 year mark, the entrepreneurial spirit of Americans is well deserved. The question now to ask is whether you are in the right state to start a business, or you need to think about the pros and cons of starting your business where you are.
Read more about this topic by following the links above.


Here’s where Ohio ranks on small business friendliness

A national small business advocacy group says Ohio ranks among the top 10 for its tax code’s friendliness toward business.

The anti-tax Small Business & Entrepreneurship Council ranks Ohio No. 8 for its tax system’s overall friendliness toward small business. Ohio’s neighbors, Indiana and Kentucky, ranked 11 and 32, respectively.

The “Small Business Tax Index 2014” looked at 21 different measures to determine a state’s tax friendliness. Those include the top personal and corporate income tax rates, top capital gains and dividends tax rates, property taxes, additional taxes on S-Corporations, unemployment taxes, and whether a state has a death tax.

“When it comes to state and local taxes – as well as levies at the federal level – the direction that policy should be pointed is clear. Keep the overall tax burden low. Preferably, do no [sic] tax income at all,” the group writes in its report.


Dayton No. 66 among best cities for small business

Dayton trumps Detroit, Las Vegas, Birmingham and many others when it comes to the best city to work for a small business.

The Miami Valley ranks No. 66 in the U.S. for small businesses, according to a new ranking from Wallethub.

Cities were evaluated by several metrics, including the number of businesses with fewer than 250 employees per 1,000 inhabitants, industry variety, net small business job growth, average monthly earnings for new hires and average number of hours worked.

Columbus was the top-ranked Ohio city at No. 23.

The top city on the list was Minneapolis, followed by Salt Lake City and Miami.

Stockton, Calif. ranked last.


NBC4 Investigates: Why Does Ohio Owe Businesses $1 Billion?

COLUMBUS, Ohio – As Ohio’s economy begins to recover, the state is clearly focused on jobs, and numbers show some growth, but did the state actually harm more businesses in the past?
An NBC4 investigation reveals how one state agency allegedly crushed thousands of small businesses.

While the jobs picture in Ohio is rebounding, a huge shadow is being cast by the past – and the bureaucracy in the Bureau of Workers’ Compensation (BWC).

Small businesses can’t operate without worker’s comp insurance, and in Ohio, they can only get that from BWC.

Unlike other states that carry private insurance, Ohio’s BWC is a monopoly.

In 2006, Ron Foreman owned a successful contracting company, which used to be located near downtown Ashville, and employed 40 people.

Freeman’s family, including his two sons at West Point, was prospering. His small business was a model of what state leaders say they want in Ohio.


Why Your Employees Won’t Listen to You

business (10)Talk to any manager about the problems they’re having with their employees and one of the main complaints is, “They won’t do what I tell them to do.”  However, the problem is often with the supervisor and not with the employees.  Many mangers don’t want to do the job of managing; they want the employees to manage themselves.

But, if you’re a manager who wants to manage and are looking for ways to get your employees to respond better, the fact that you may be the problem is good news.  If it’s your problem then the solution lies with you, it’s in your control to change.  With coaching, some practice and a little introspection the problem of getting people to follow your instructions can be greatly reduced.  These are the 3 most common errors many supervisors make.

Poor communication skills – The biggest problem people have with communication is assuming it has taken place.  Effective communication skills don’t come naturally to most people, they must be learned.  An effective manager will make the effort to learn the skills.  Ultimately being a better communicator will make your professional and personal life easier.

Don’t want to be the “Bad Guy” – Many managers don’t want to be the bad guy, they want to be liked.  However, kindheartedness is frequently a pretext for weakness.  It’s more important to be respected than liked.  People will like you and still take advantage of you.

Poor or no follow through – Countless managers mistakenly believe, “I shouldn’t have to hold their hand. I should only have to tell them once and they should do it.”  This idea shows a poor understanding of human nature.  People learn through a repetitive 3 step process – instruction, supervision (manager, parent, teacher) and consequences for poor work or praise for good work.

After you’ve corrected your errors and have consistently implemented the changes, you‘ll find most employees will understand and perform better.  However, there will always be difficult employees who no amount of communication will help.  But, with your new skills and knowledge you’ll handle them more effectively.  You’ll be a manager who’s managing.

Nicole Abbott – writer, educator and psycho-therapist


The Benefits Of Having A Virtual Team

business (2)The integrated workforce experience page at Cisco tells us that the company sales force consists of 20,000 people in 87 countries, and keeping abreast of the new products, solutions and architectures is a critical task.  Although your company may have a smaller workforce than Cisco, the challenges and rewards of having a virtual workforce is indubitable.  Keeping your team engaged and collaborating with other team members may not be as easy as you would think.  The challenges of keeping your team members offering great customer service (if you are a service company) may not be easy to track if you do not have a good system in place. Training and engaging your virtual team is a must for your business and the rewards you can achieve with them can be beneficial for all parties.


Building an All-Star Virtual Team

Employers and managers are often skeptical when it comes to hiring virtual workers.

To build a virtual team of employees, trust and confidence factor into the hiring process. Indeed, some employers never meet candidates in person. Yet that employee is involved with building a company’s success; no wonder some managers are nervous when it comes to hiring virtual workers.

Apprehensive about hiring telecommuters? Consider current trends about virtual work environments: According to Forrester, nearly 34 million Americans are working from home and telecommuting is expected to rise 43 percent in the United States by 2016.

Virtual teams allow an employer to tap into some of the best talent available because recruiting is not restricted by geography. By opening up positions to candidates across the world, companies such as Upworthy, Buffer and Mozilla have experienced success with virtual teams, finding individuals who are truly passionate about what they do.


Smells like team spirit

A virtual workforce opens up access to a global talent pool, but needs special attention and a personal touch to build trust among members spread across geographies

The website that you use for online shopping or the aircraft that takes you places have most likely been built through the collaborative effort of teams dispersed across continents. Organizations are increasingly turning global to take advantage of diverse talent, achieve operational and cost effectiveness, and inculcate the ability to respond to market demands with swiftness to be able to thrive in a highly competitive environment.

Virtual teams are the order of the day and, this, of course, has been facilitated by the rapid advancement of technology which has helped transcend distance, time zones, cultures and organizational boundaries. Virtual teams embody a distinctive shade of group dynamics, along with their concomitant set of unique challenges. There are umpteen examples of teams that have outshone their collocated counterparts in terms of productivity and effectiveness, but there are plenty that have shrivelled and fallen apart. So what makes a virtual team tick?


Managing & Achieving Goals with a Virtual Team

Managing one or two remote workers can be difficult enough–never mind an entire team of virtual employees! Whether it’s for a short period of time or a long-term work situation, virtual teams are becoming a more common occurrence in the modern workplace. There are many benefits for both the team members and the employer, such as less time spent traveling to meetings and a reduced commute for employees. However, virtual work needs to be monitored closely to ensure quality and productivity. There are a number of available tools that make this task much easier.

1.  UberConference: UberConference is a hit among virtual workers and those who manage them. The rich interface is actually quite easy to use, and provides virtual workers with a number of tools and resources they need to easily complete a remote work assignment. This is a good option for those who need to participate in remote conference calls, as it allows workers to easily connect to and chat with others.


Is Small Business Hiring Slowing Down?

business (10)A Washington Post article by J.D Harrison dated April 30th. talks about  how small business hiring has remain flat in April, and the belief that the projections of greater figures in the small business sector has fallen short. The news can lead one to wonder whether the rising costs of health care and the minimum wage increase has led small business owners to think about those issues first before hiring.

Read more about this topic by following the links below.


Small business weekly: Minimum wage, maximizing loans and expensive limes

A review of the biggest small business and startup stories from the past week, with a special focus on Washington.

SBA slammed: During a hearing last week, Democrats and Republicans on the House Small Business Committee ripped into the Small Business Administration for creating several new entre pre neur ship training programs that have not been approved by Congress while pulling back on some of its long-standing counseling programs. (OSB)

Nation’s job engine? While employers as a whole posted strong job gains last month, small businesses are still struggling to pick up the pace. Hiring by small companies was flat in April, according to the latest readings by ADP, while their share of the nation’s total job gains declined for the fourth consecutive month. (OSB)

Mimimum wage splits businesses: Senate Republicans last week blocked legislation from moving forward that would raise the federal minimum wage to $10.00 per hour. Some small business owners say the legislation would cripple their companies by driving up labor costs, while others strongly favor raising the floor on wages. (OSB)


Many Small Employers Face Rising Insurance Costs Under ACA

Size matters – when it comes to the impact of the Affordable Care Act on employers. For the next three days ideastream health reporter Sarah Jane Tribble will walk us through the differences. She starts the series today by going to a bar.

Paul Siperke is the co-owner of Fat Heads – a popular brew pub in North Olmstead. He has fewer than 50 full-time employees, so he’s classified under the Affordable Care Act as a small business.

He doesn’t have to provide health insurance to his employees. But that’s what he’s been doing despite some pretty crazy volatility in rates.

“They just seemed to keep going up every year.  One year we got a 38 percent increase, another year we got 11. One year we got 3,” Siperke says.”

This year, under the Affordable Care Act, he saw another hike – this one for about 20 percent.

“It just seems odd that we get such a drastic price increase when nothing has really changed with us as far as our employees and health issues,” he says.

Until now, if employees were healthy and claims were few, premium prices were relatively good. But, for a small business, if even one employee was in a car accident or was diagnosed with cancer, insurance costs could skyrocket the next year.


Advice for small businesses navigating Obamacare

Serving as a partner in a health care staffing and consulting firm, health insurance costs were the second largest expense only to employee salaries.

We maintained a commitment to providing health benefits to our team, but each year the cost would climb often by double digits, forcing tough decisions on whether to reduce benefits, increase employee shares or take a bite out of the bottom line.

As a business owner, the decision to offer health benefits is critically important particularly in light of the roll out of the Affordable Care Act.

Health benefits help companies recruit and retain talent in their workforce. A recent survey by Towers and Watson found that more than half of employees surveyed identified the health plan offered as a major reason to stay with their current employer.

Small business has traditionally been at a disadvantage providing these benefits facing higher premiums and administrative costs than large employers.

Much attention on the Affordable Care Act has been on the individual health care coverage options and the technical challenges with the exchange website. Depending on where you stand on the issue, the act has been a great success at enrolling millions of uninsured into coverage, or complete failure in both concept and implementation.


What Does Your Small Business Need?

business (8)It takes a different kind of person than the average Joe to start a business.  The demands and challenges a small business or a startup have are numerous, and the rewards sometimes are not as glorious as one imagined.  Small businesses in the state of Ohio in 2008 totaled 902,369 according to the SBA, and although there has been a shift in employment by the small business sector, the improvement in the economy will surely have a good impact in job creation in the state of Ohio.

Read more business news by following the links below.


Legal-Ease: Small business needs team of advisers

An owner’s intelligence or work ethic is not always dispositive of a small business’s (including a farm’s) success.

In fact, the “advisory team” for a small business can disproportionately affect that business’s success or failure. That advisory team consists of more than the attorney. There are five crucial “partners” for each entrepreneur: attorney, accountant, insurance agent, lender and financial adviser.

A good attorney will help a small business owner minimize liability and make the business practically workable. Very few attorneys can lawfully claim they are specialists because there are limited subject matters for which there is lawful certification as a legal “specialist.” However, some attorneys limit their practices to specified aspects of the law or have deeper passions for certain subject matters over others.


Ignore that Accounting Problem — At Your Own Risk

Show me an entrepreneur who says they’ve never encountered an accounting problem and I’ll show you a liar. That may sound a bit extreme, but the point is simple: from a lost invoice to overlooked write-offs to something perhaps more nerve-wracking (audit, anyone?), perfection in accounting is pretty much a myth. And that’s OK.

But just because perfection is a myth, it doesn’t mean that as you discover an accounting issue, you can shrug it off and chalk it up to the imperfect nature of the universe. Why not, you ask? Because accounting issues are like wounds: untreated, they fester. And they can get nasty — quickly.

Let’s say you do some car detailing and repair out of your garage. It’s a side gig — sort of. You quote jobs verbally and “invoice” the same. After all, you’ve only done work for friends and neighbors, although you have started gaining a few referrals to folks you didn’t previously know. When you collect payment, you prefer cash, but will take a check and deposit it into your personal checking account. You’re now pulling in a nice chunk of change each month from your “side gig.”


The 6 People Every Startup Needs

There’s no magic bullet for startup success, but your team can often make-or-break it, says entrepreneur Bernd Schoner.

Schoner, who has a Ph.D. from MIT and was co-founder of RFID technologies startup ThingMagic, sold his company to Trimble Navigation in 2010 for an undisclosed sum.

ThingMagic had an original team of five co-founders. But by the time the company was acquired, Schoner says only two were remaining – leading him to think more closely about team dynamics.

“There are certain roles that people assume in a typical tech company or startup that make sense and I think if you are careful about that, then your odds of success go up,” says Schoner. He is author of the upcoming book: ‘The Tech Entrepreneur’s Survival Guide.”

While some companies start out with just one or two employees, Schoner says there are six key personality types he believes make for a great team. Here is the recipe for his dream lineup:

No. 1: The prima donna genius
“I think it’s commonly accepted in a tech startup that you better have someone with technical knowledge,” says Schoner. “You want to have someone be able to lead the technical agenda of the team.”

No. 2: The leader
Typically the CEO, Schoner says it’s important to have one person calling the shots.

“For larger founder teams … It can get very tricky if there are five opinions and all have equal weight. Democracy is great, but not in a startup,” says Choner. “The leader or CEO doesn’t always need to be right, but if [he or she] is a leader figure that others can look up to, then that’s a good thing.”


Reasons Never To Neglect Existing Customers While Pursuing New

business (10)There is a danger that lurks in the relentless pursuit of new customers. With performance measurement so often geared toward new customer acquisition, many, from the CEO to the individual relationship manager, might be tempted to shift focus from an existing book of business. This can even take place subconsciously. Rest assured, however, customers will ascertain the level of service that is being delivered. To keep from drifting away from stellar service and neglecting customers, here are some points to consider;

1) Remember the cost of acquisition. Of course, every customer you have comes with a cost, and many businesses have this defined down to the cent. It is helpful to think of the process of acquisition as well. How many introductions, meetings, lunches and proposals did it take to earn the customers’ business? What effort was put forth in the onboarding process? Contemplate this the next time you are tempted to skip that quarterly review or to decide that a thank you note really isn’t necessary.

2) In many industries, the best source of new business is your business. Think of your best customers. Would you like to have more of them? Would they recommend you and/or your company? Many would agree that the answer to that question will go a long way toward determining your ultimate level of success. Still, some struggle with asking for referrals. This could stem from a lack of confidence. Really, would you hesitate to ask for a referral when you are truly proud of the way you have taken care of a customer?

3) Finally, constantly remind yourself that your top 10 customer list is someone else’s top 10 prospect list. Don’t fool yourself into thinking that whatever good or service you are providing is simply not to be obtained elsewhere. This is rarely the case. Neglecting customers leaves the door open to your competitors, and you may not even realize it.

Your overall business will not grow unless you can obtain and retain customers. Keeping these principles in mind can help you do both.