Many people around the globe are willing to give a lot of private information about themselves if it means they will get something of value in return. Researchers found that among these, millennial are the most willing demographic to give information about themselves. And although the information is of value to these companies, millennials do not seem too concerned whether this information will be use ethically or not.
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What Small Businesses Need to Know About the Future of Cybersecurity and Hackers
Q: What should small businesses know about for the future of cybersecurity?
A: The truest way to frame the future of cybersecurity is to expect constant change. With estimates ranging from 20 to 50 billion connected devices coming online between now and 2020, the attack surface is expanding at an exponential rate. This fact along with hyper-connectivity brought on by new technologies like 5G will amplify the appetite of bad actors as they try new techniques to attack and disrupt your business. Our industry will continue to take on these new challenges through continuous innovation and recasting how security solutions are built and deployed.
To help thwart the efforts of cybercriminals who target businesses like yours, make it a point to stay informed of what’s going on in cybersecurity and how it may impact your business. Part of staying informed would include how contemporary security solutions are addressing these cybersecurity challenges. I would suggest taking an hour or two each week to understand the cybersecurity trends that are impacting your specific industry (health, finance, manufacturing, retail, etc.) and along the lines of the size of our business.
Why Social Networking Matters For Small Business Owners
Getting the word out about your company is one of the biggest challenges for small business owners today. No matter how great your product is, it can be hard to get noticed when your marketing budget is a fraction of the size of your bigger competitors.
Fortunately, there are a few things you can do to even the score. With websites like LinkedIn, Facebook, Twitter, Instagram, Periscope, and more being developed each day, it has never been easier to get more bang for your buck and to use social networking to your advantage.
People Give Money to People
It’s an old fundraising adage that people give money to people. This is not to say that a great idea doesn’t help, but at the end of the day the thing that’s going to attract customers to your brand and keep them coming back is a personal connection.
Social networking helps you make a personal connection by allowing you to give your followers access to a behind-the-scenes look at your business. The swanky Providence-based restaurant North’s Twitter feed is a great example of this kind of approach—almost every post has an image of a new menu, fresh ingredients, or a delicious-looking new dish. Including images is a key strategy for increasing intimacy and creating more effective and shareable social media content.
3 signs your small business should forego social media, and what to do instead
Wait — you thought every business needs a social media presence? Columnist Jordan Kasteler explains why being on Facebook, Twitter or YouTube may not be the right answer for a small business.
If you’re a small business owner, the title of this article may not sit well with you. After all, there’s no shortage of online articles and blog posts insisting that it’s necessary for businesses of all sizes to maintain a social media presence.
Admittedly, having a professionally crafted social media presence does benefit many large companies worldwide. Social media, when done right, can give a brand or a public figure an effective “voice” and let their personality shine. (Even Bernie Sanders can attest to social media’s branding abilities.)
Effective social media practices also can make a company more visible, as well as build trust with its consumers.
However, all this being said, a huge problem exists for small businesses that spend time and effort on social media: The return on investment is often lacking.
Countless small businesses don’t have the ability to do social media right. Is yours one of them? Here are three signs that you need to be getting out of the social media arena:
