Marketing is essential for any business. The global economy has made businesses across the globe have a longer reach. Marketing therefore is an essential part of doing business here in the USA or abroad. Depending on what your business is selling, marketing can help your business acquired customers all across the United States, making your success a bit more possible.
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The Trump effect on small businesses
Lisa Hall has mixed feelings about Donald Trump’s victory in the presidential election.
The New York restaurant owner does not agree with all of his politics, but she feels squeezed by some burdens on her business and is optimistic Trump will help her and other small-business owners.
Trump has vowed to lower taxes for big businesses but also cut back on regulations that are hurting small businesses.
“My small-business owner side says something’s gotta give with all the rising costs, not to mention all the rules and regulations they are imposing on us,” Hall says. “I’m willing to pay my share, but some of our regulations are hurting smaller businesses.”
Dan Rorick, who owns a small fast-food business in Oneonta, New York, says he is unlikely to be affected by Trump’s policies on business taxation, because he does not operate as a corporation. But Trump’s potential changes to the United States trade policies could affect him.
“If he does something where imports are cheaper, or production is done in the U.S., then it becomes cheaper for me to buy products that I use, like ingredients that potentially benefit me,” Rorick says.
Does Your Small Business Really Need a Marketing Plan?
There’s no use in denying it — marketing is a critical component of a small business’ success.
There’s no use in denying it — marketing is a critical component of a small business’ success.
The challenge is that so many small business owners have no idea what it takes to make marketing work for them. They are experts in their business, but they simply don’t have the time to become experts in the ever changing world of online marketing.
So what happens? Rather than taking a strategic approach, most SMB’s marketing efforts are the result of off-the-cuff thinking, and it shows. Their marketing mix looks like a fragmented collection of tactics and tools from a variety of in-house and external sources. On a good day, the business owner doesn’t truly know what is working. On a bad day, they feel like blowing it all up and cutting of the marketing investment all together!
If any of this sounds familiar, I highly recommend you take a step back… and that “step back” involves creating a strategic marketing plan. Developing a marketing plan is your best chance at success, and here’s why.
Social Media Marketing: 4 Reasons Your Small Business Should Invest In It
The average American spends 37 minutes per day on social media. That amounts to 217 hours or 9 days — almost a week and a half — over the course of a year.
That alone is enough reason for any business to jump on the social media marketing train; however, it’s important to consider that investing yourself in social media is extremely time consuming. Living the busy life of a small business owner, dedicating the time and resources necessary to successfully advertise your business on social media can be costly.
But that doesn’t mean you should avoid social media marketing for your small business altogether. Doing so would set you back in the digital age and you would be missing out on an entirely new audience.
Still not sold? Consider these four reasons why you should be using social media marketing for you small business:
- Develop a diverse set of connections
Social media is unique in the sense that it allows individuals to create connections with people of various backgrounds from one central hub. This is no different for businesses. Since I began developing and implementing social media marketing campaigns, I have helped small businesses create key connections with influential people, businesses, and past, present and potential. These connections go a long way in making your business more recognizable and can generate increased sales in the long-term.
