This last Saturday (Nov. 28) was the event small businesses look forward to every single year. Or is it just hype? Many marketers fail to see whether Small Business Saturday does anything to a small business or not. Yes, there are figures out there that say small businesses do benefit from this event of the year, but cannot tell you where those figures come from. Whether you shop locally and try to do business with the small shop in your city, the question to ask is whether one day a year will make a big difference in the life of the small business owner. For more about this topic follow the links below.
It’s Naive for Small Business to Expect Much From Small Business Saturday
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Can you feel it? The building anticipation for what seems to be the small business event of the year. I’m talking, of course, about next weekend’s Small Business Saturday (Nov. 28). Sandwiched between Black Friday and Cyber Monday, this is the day that all of America is supposed to be honoring small businesses. It’s our moment. We’re hanging signs and putting out the displays. “Support us!” we demand to our communities. “We’re small businesses!”
Really? Are we that naïve? Do you really think that Small Business Saturday means anything to your customers? Do you really believe articles like this one that report that there were “88 million Small Business Saturday shoppers in 2014” and that they “spent $14.3 billion.” Oh c’mon…where does this data come from? And how many of these shoppers would’ve been out shopping during that first unofficial weekend of the holiday season anyway? Do you think this was because of Small Business Saturday? Believe me…it’s not. But don’t tell that to some.
How Congress could give small businesses a bigger incentive to invest in growth
Under current law, small businesses can expense only $25,000 in capital expenditures this year, a level far below the $500,000 Section 179 expensing limit that went into effect in 2003.
Congress is likely to remedy that problem in December, just like it did last year, when it retroactively raised the Section 179 expensing limit for 2014 to $500,000 on Dec. 19. That left small businesses 12 days to buy eligible equipment and put it into service in order to take advantage of this tax break. This short window sharply reduced the impact of this tax incentive for small businesses to invest in growth.
How to Secure Your Small Business With Big Business Protection
Layer Your Security
