It’s that time of year again. The time of year when companies are — or should be — developing their strategic plans for 2016. Compared to larger companies small business owners are in an enviable position. They have more control over the development and execution of their plans. They can have a greater impact on the profitability and success of their business, with significantly less hassles and politics.
But, the downside is they have fewer resources (people, experience and knowledge) to draw from while formulating their plans. Often, in a small business, owners don’t know where to start or what’s needed to put one together and they need to figure it out for themselves. Here are 3 things they can do to fill in these gaps.
Combine data with intuition
Successful planners strike a balance between relying on just their gut or just the numbers. Usually, an owner falls into 1 of 2 camps — the “I don’t even look at the numbers, I go with my gut” guy and the “I’m a by-the-numbers, they don’t lie” guy. Neither is productive for the long term health of the company, good strategic thinkers use both to counterbalance each other.
Develop a trusted group
The most effective planners solicit information from others (i.e., peers, experts, employees, managers, vendors, customers) who’re successful. Because no one can know everything they seek out knowledge they don’t have. They cobble together their own panel of specialists. However, this isn’t group decision making — it’s about owners gathering data and opinions, and then reaching their own conclusions.
Be willing to learn
Questioning and listening aren’t the same thing. We all know people who ask questions, then don’t pay attention to the answer. The best strategic thinkers are open to what others have to say. They don’t substitute someone else’s judgment for their own, but they’re willing to learn from others.
In addition, not only do they seek knowledge, they look for insight from others. Businesses fail everyday because the person(s) in charge made mistakes based on uniformed, misguided assumptions, ideas and biases. Effective planners learn from mistakes and don’t do them again; ineffective planners make the same ones over and over expecting different results.
Successful, well thought out strategic planning relies on good critical thinking skills, which leads to good decisions. As one of our greatest generals Dwight D. Eisenhower said, “In preparing for battle I have always found that plans are useless, but planning is indispensable”.
