The trend to advertise and lure customers through social media channels are done by big and small businesses. No one is surprised these days that big companies are spending millions of dollars to launch a social media campaign to gain access to more customers. Facebook, Google, Twitter, and LinkedIn are some of the mediums businesses are using to gain exposure, market a new product, implement a strategy, and get a bigger market share for their businesses.
Survey: Businesses Benefit from Social Media Savvy
Activity on Facebook, Twitter and other social media is good for your business. At least that’s the opinion of many of your peers.
The BRANDfog 2012 CEO, Social Media and Leadership Survey (PDF) reveals that business leaders who use social media increase their brand’s profile and instill confidence in their leadership.
The survey polled hundreds of employees at companies ranging from Fortune 500s to small startups, and measured the effect of social media participation by the executive management team. The results can give owners and managers from businesses of all sizes insight into the overall effect of social media use.
5 Social Media DON’Ts for Small Businesses
In this day and age, it should come as a shock to no one that the use of social media networks are imperative to any small business looking to succeed. With their ability to reach so many people so quickly and easily, such platforms are truly invaluable assets when publicizing a product or company. However, there are ways that Facebook, Twitter, Reddit and the rest can be detrimental. When using a social media network, users have to be aware that there are certain things they must never to do.
Small Business Employment Share Shrinking for a Good Reason
Big business now employs the majority of private sector workers. Small business’s share of private sector employment has fallen from 54.8 percent in 1987 to 49.2 percent in 2011. This shift has occurred largely because big business has gotten better at preserving jobs.
The figure above uses Census Bureau data to calculate the small business fraction of employment over time. As you can see, with the exception of the 2001 to 2004 period, small business’s share of employment has been trending downward it peaked in 1987.
Employment is the result of both job creation and job destruction. When firms are started or grow, they often create jobs. When companies shut down or shrink, they often destroy jobs. Employment rises if job creation is larger than job destruction, and falls if job destruction exceeds job creation.
