The strategic business plan explores key questions about the purpose for being in business. On a regular basis business owners and their teams must answer these questions and agree on the answers. The answers help to determine the essential elements of the strategic plan, such as the sales planning process. From a business strategy consulting standpoint, the key, broad subjects to be incorporated in a strategic business plan are:
Vision
Mission Statement
Key Objectives
Milestones
Implementation/ action plan and time table
This plan, which includes strategies, actions and responsibilities, becomes the foundation of the firm’s strategic business plan. This is not a document to be completed and left in the desk drawer. It is to be shared with the team and developed into 90 day plans for the management and team to implement.
